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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Persolaise 1st May 2026 No Comments

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Favourites Perfume review

Cartier Declaration review – The Favourites – Jean-Claude Ellena; 1998

— Back in the 80s, in the UAE, a soap was launched onto the market. Little did we know that it came from a brand that had actually been established…

Persolaise 13th October 2024 0 Comments
Interview Video

Valerie & Remi Pulverail, Les Indemodables, Live Interview On The Launch Of Coeur De Oud

An oud-based flanker is perhaps the last release we would have expected from Les Indemodables, but that’s precisely what they’ve given us in the form of Vanille Havane – Coeur…

Persolaise 4th October 2024 0 Comments
List Video

Top 10 Perfumes For Autumn 2024 – Scents To Bring Us Together

If all the spam advertising emails are to be believed, autumn is the time for curling up on a sofa with a warm blanket and a mug of hot chocolate.…

Persolaise 3rd October 2024 0 Comments
Perfume review Video

Guerlain Shalimar Millesime Jasmin review – Delphine Jelk; 2024

On paper, the idea of a jasmine-inflected Shalimar promises something absolutely terrific — not only would it emphasise the 1925 scent’s floral, animalic aspects, but it would also make sense…

Persolaise 2nd October 2024 2 Comments
Interview

Carlos Huber, Arquiste, Live Interview

We finally made it happen! A few days ago, Carlos Huber, founder of Arquiste, popped into my virtual studio for a long-overdue interview in which he chatted about his two…

Persolaise 1st October 2024 0 Comments
News Support

Personal Post – One More Run For Great Ormond Street Children’s Hospital

A few months ago, I embarked on my own fundraiser for Great Ormond Street Hospital, to which many of you responded with tremendous, extremely touching generosity. I recently discovered that…

Persolaise 29th September 2024 0 Comments
Perfume review Video

Hermes Barenia, Le Labo Coriandre 39 and other City Exclusives reviews – 2024

As though determined to send us fragrance nerds into fits of apoplexy, Hermes are calling their latest release, Barenia, their very first chypre. Yes, you may well gasp. But dubious…

Persolaise 27th September 2024 0 Comments
Interview

Finding A Simple Happiness – An Interview With Marc-Antoine Barrois On The Launch Of Tilia

— There are two people Quentin Bisch loves to work with. I hope he loves to work with me. And he has great admiration for Renaud Salmon . The lucky…

Persolaise 22nd September 2024 0 Comments
Perfume review Video

Guerlain Patchouli Paris, Diptyque Les Essences and Jo Malone London Hinoki & Cedarwood reviews – 2024

Japan, France and a coral reef at the bottom of an ocean were just three of our ports of call in a recent session of Love At First Scent, in…

Persolaise 18th September 2024 0 Comments
Perfume review Video

Serge Lutens Point Du Jour, Penhaligon’s The Dandy, Akro Smile and other reviews – 2024

Given that Love At First Scent has been off the air for several weeks, it was perhaps appropriate that the first post-summer review was of a scent inspired by daybreak:…

Persolaise 13th September 2024 2 Comments
Perfume review

Born To Stand Out Showcase Review – various perfumers; 2024

– It’s difficult not to be suspicious about a brand that calls itself Born To Stand Out (sorry, I refuse to remove the spaces between the words). It carries more…

Persolaise 1st September 2024 0 Comments
Interview

Sometimes Magic Happens – An Interview With Guerlain’s Delphine Jelk

– I thought about two lovers hanging out in Paris, during the night. I imagined that patchouli is my lover and that I have to tame it, to make it…

Persolaise 18th August 2024 0 Comments
Published article

Celestial Scents – Persolaise In Harper’s Bazaar UK

If you’re based in Britain, you might be interested to learn that the September 2024 issue of Harper’s Bazaar UK (out now) contains an article by yours truly on the…

Persolaise 11th August 2024 0 Comments
Favourites Perfume review

Serge Lutens Ambre Sultan Review – The Favourites – Christopher Sheldrake; 1993

— I’m pretty sure our first encounter was at a perfumery in Nice. It was part of a large Lutens display — an austere assembly of those slim, rectangular bottles,…

Persolaise 28th July 2024 0 Comments
Perfume review

Jo Malone London Orange Marmalade review – Marie Salamagne; 2021/2024

— On paper, the scent sounds as though it should be one of the company’s more likeable releases. The website blurb talks of orange peel simmering on a stove and…

Persolaise 21st July 2024 0 Comments
Perfume review Video

Puente Chyprelia, Celine Bois Dormant, Isabelle Larignon and other reviews – 2024

In my final instalments of Love At First Scent before the usual summer hibernation, I tied up various loose ends by presenting showcase reviews of a few brands (one of…

Persolaise 16th July 2024 0 Comments
Perfume review Video

Louis Vuitton Lovers, Les Indemodables Oranger Sirocco, Arquiste A Grove By The Sea and other reviews – 2024

We travelled all the way from North Africa to Croatia and a couple of distant constellations in a recent episode of Love At First Scent – via a stop-off at…

Persolaise 11th July 2024 0 Comments
Book review

Book review – American Legends: The Evolution Of American Fragrances – Michael Edwards; 2024

— If the perfume world has a guru, then it’s almost certainly Michael Edwards, the Australia-based expert whose Fragrances Of The World database has slavishly tracked and chronicled the rising…

Persolaise 7th July 2024 0 Comments
List Perfume review

Top 10 Classic Eaux De Cologne – The Perfect Pick-Me-Up

It may be the oldest perfumery genre in existence, but it’s taken me until now to present my list of the Top 10 best eaux de cologne, for reasons which…

Persolaise 6th July 2024 0 Comments
Perfume review Video

Crivelli Cuir Infrarouge, Parfum D’Empire Un Bel Amour D’Ete, Buly Jardins Francais and other reviews – 2024

From late-night clubs to herbal gardens via steamy summer trysts — all sorts of carnal pleasures were on offer during my recent session of Love At First Scent episodes, in…

Persolaise 29th June 2024 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews
  • Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976
  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Interview Video

Barbara Herman and Jo Fairley live interviews

Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.