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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

Interview

Sometimes Magic Happens – An Interview With Guerlain’s Delphine Jelk

– I thought about two lovers hanging out in Paris, during the night. I imagined that patchouli is my lover and that I have to tame it, to make it…

Persolaise 18th August 2024 0 Comments
Published article

Celestial Scents – Persolaise In Harper’s Bazaar UK

If you’re based in Britain, you might be interested to learn that the September 2024 issue of Harper’s Bazaar UK (out now) contains an article by yours truly on the…

Persolaise 11th August 2024 0 Comments
Favourites Perfume review

Serge Lutens Ambre Sultan Review – The Favourites – Christopher Sheldrake; 1993

— I’m pretty sure our first encounter was at a perfumery in Nice. It was part of a large Lutens display — an austere assembly of those slim, rectangular bottles,…

Persolaise 28th July 2024 0 Comments
Perfume review

Jo Malone London Orange Marmalade review – Marie Salamagne; 2021/2024

— On paper, the scent sounds as though it should be one of the company’s more likeable releases. The website blurb talks of orange peel simmering on a stove and…

Persolaise 21st July 2024 0 Comments
Perfume review Video

Puente Chyprelia, Celine Bois Dormant, Isabelle Larignon and other reviews – 2024

In my final instalments of Love At First Scent before the usual summer hibernation, I tied up various loose ends by presenting showcase reviews of a few brands (one of…

Persolaise 16th July 2024 0 Comments
Perfume review Video

Louis Vuitton Lovers, Les Indemodables Oranger Sirocco, Arquiste A Grove By The Sea and other reviews – 2024

We travelled all the way from North Africa to Croatia and a couple of distant constellations in a recent episode of Love At First Scent – via a stop-off at…

Persolaise 11th July 2024 0 Comments
Book review

Book review – American Legends: The Evolution Of American Fragrances – Michael Edwards; 2024

— If the perfume world has a guru, then it’s almost certainly Michael Edwards, the Australia-based expert whose Fragrances Of The World database has slavishly tracked and chronicled the rising…

Persolaise 7th July 2024 0 Comments
List Perfume review

Top 10 Classic Eaux De Cologne – The Perfect Pick-Me-Up

It may be the oldest perfumery genre in existence, but it’s taken me until now to present my list of the Top 10 best eaux de cologne, for reasons which…

Persolaise 6th July 2024 0 Comments
Perfume review Video

Crivelli Cuir Infrarouge, Parfum D’Empire Un Bel Amour D’Ete, Buly Jardins Francais and other reviews – 2024

From late-night clubs to herbal gardens via steamy summer trysts — all sorts of carnal pleasures were on offer during my recent session of Love At First Scent episodes, in…

Persolaise 29th June 2024 0 Comments
Film

Timothee Chalamet, Martin Scorsese & John Galliano – Thoughts On Bleu and High & Low

— To be clear: I could not be happier about the impact of feminism and the improvements to the lives of women made over the course of the last few…

Persolaise 23rd June 2024 0 Comments
List Video

Top 10 Perfumes For Summer 2024 – Energising Scents

As I type these words, the summer solstice is just a few hours away, which means it’s the perfect time to present my latest seasonal list: Top 10 perfumes for…

Persolaise 20th June 2024 0 Comments
Perfume review Video

Celine Zouzou, Acqua Di Parma Oud & Zagara, Piguet A’Lombre, Noyz, Maison Louis Marie and other reviews – 2024

A fresh take on Fracas. Yet another oud. And the debut of a self-proclaimed ‘disruptor’ brand. Just three of the subjects of some recent YouTube broadcasts, the links to which…

Persolaise 19th June 2024 0 Comments
Perfume review Video

Vintage YSL Opium, Faberge Brut & Shulton Old Spice reviews

The time warps went into overdrive on my YouTube channel the other day when I presented reviews of not one, but three vintage versions of some of the best known…

Persolaise 15th June 2024 0 Comments
List Perfume review Video

Top 10 Tuberose Perfumes — All Our Favourite Divas

It was time for a bit of diva domination over on YouTube the other day when I presented my list of the Top 10 best tuberose perfumes — a compilation…

Persolaise 9th June 2024 0 Comments
News

Perfume’s Dark Secret – BBC Documentary Review

— As far as exposes of the perfume industry go, this one is amongst the more worrying. Seeing children being forced into hardship by a so-called luxury business is always…

Persolaise 2nd June 2024 4 Comments
Perfume review

Coty Infiniment review – various perfumers; 2024

— My first encounter with this much-hyped range was at a launch event in London last year. As far as these shindigs go, it was one of the less easily…

Persolaise 26th May 2024 2 Comments
Perfume review Video

Montblanc Collection, L’Artisan Parfumeur Il Etait Un Bois, Jo Malone London Cypress & Grapevine reviews – 2024

In an attempt to lend their image a bit of rough, Jo Malone London have hired Tom Hardy as the face of their Cypress & Grapevine cologne (credited to Sophie…

Persolaise 22nd May 2024 0 Comments
Interview Masterclass Video

Persolaise Masterclass – Episode 11 – The Industry – Independent Online Retail

For the most recent episode of my occasional Masterclass series, I veered away from ingredients and moved into the equally complex world of perfume retail. Guiding me through the journey…

Persolaise 20th May 2024 0 Comments
Interview Video

Michael Edwards, American Legends, Live Interview

He may be the busiest man in the business, but fortunately for all of us, Michael Edwards, the supreme perfume guru, found some time to pop into my virtual studio…

Persolaise 17th May 2024 0 Comments
Perfume review Video

Charlotte Tilbury Perfume Collection, Acqua Di Parma Mandarino Di Sicilia, Ormonde Jayne Vanille Des Afriques and other reviews – 2024

Trust Charlotte Tilbury to come up with perfume names like More Sex, Cosmic Power and Love Frequency… and trust her to make the scents more interesting than they have any…

Persolaise 7th May 2024 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
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  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • Top 10 Best Vetiver Perfumes 2021
  • The Top 25 Perfumes Of The 21st Century... So Far
  • The Slow Burn - Top 10 Best Tobacco Perfumes
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.