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It doesn’t seem possible that twelve months have passed since I put together my last end-of-year roundup, but the reality is plain to see in the electronic diary beaming up at me from the screen on my wrist: 2025 is just a few days away. And who knows what delights it’ll bring. In perfume terms, 2024 has been just about as mixed as any other year. We’ve had our fair share of commendable releases as well as the usual number of stinkers. But if any aspect of the year’s olfactory output has stood out, it’s one that has less to do with a specific odour profile and is more closely related to the structure of the industry. To be specific, it’s the fact that 2024 marked a low point in the creativity of the mainstream.
To read the rest of the post, please click on this link to my Substack: Top 10 best perfumes of 2024 on Substack.
To watch the YouTube video that goes with this post, please click here: Top 10 best perfumes of 2024 on YouTube.
Persolaise
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