A few years ago, when Cecilia Mergui found an old powder box at a yard sale in France, she had no idea that the discovery would lead her to revive Bienaime: the brand founded in 1935 by one Robert Bienaime, who happened to be the creator of the original Houbigant Quelques Fleurs. Mergui popped into my virtual studio the other day to talk about the re-birth of the house, why she decided against setting up an entirely new brand and why she thinks the time has come to bring beautiful objects back into perfumery. Here’s a link to the interview: Cecilia Mergui, Beinaime, live interview.
Persolaise
[Samples featured in the broadcast were provided by the brand in 2024.]
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