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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

Interview

An Artificial Perfume – Olivier Polge On The Creation Of Chanel Comete

— There’s this sentence that I always repeat: she asked for “an artificial perfume.” Artificial in the sense that she didn’t want the scent to smell exactly like a rose…

Persolaise 5th May 2024 0 Comments
Perfume review Video

Chanel Comete, Frederic Malle Acne Studios, Serge Lutens La Fille Tour De Fer reviews – 2024

It was time to roll out the big guns over on YouTube the other day, with new releases from Chanel (Comete), Frederic Malle (Acne Studios) as well as Serge Lutens…

Persolaise 3rd May 2024 0 Comments
List Video

Top 10 Perfumes For The X-Men – Super-power Scents!

As regular readers will be all too aware, every now and then, I give in to my silly side and broadcast a video that could generously be described as ‘light-hearted’.…

Persolaise 29th April 2024 0 Comments
News Perfume review

Thoughts On Frederic Malle Leaving His Own Brand — And Reviews Of Some Of His Classic Scents

— The speculators I alluded to above are theorising about all manner of likely (and less likely) reasons and scenarios. Take your pick from whichever of the following you fancy:…

Persolaise 28th April 2024 2 Comments
Interview Video

Clara Feder & Michel Gutsatz, Le Jardin Retrouve, Live Interview

It’s generally accepted that the first, true ‘niche’ perfume brand was L’Artisan Parfumeur. But what if the history books have got that little detail wrong and what if the honour…

Persolaise 28th April 2024 0 Comments
Perfume review Video

Akro Infuse, Rendez-Vous, Parfum D’Empire showcase and other reviews – 2024

An unusual cup of tea was on offer in a recent episode of Love At First Scent, in the form of the new Akro Infuse (Olivier Cresp). In the same…

Persolaise 22nd April 2024 0 Comments
Perfume review Video

Hiram Green Philtre, Puente Virescence, Parfums De Marly Perseus and other reviews – 2024

One YouTube broadcast will never be sufficient to discuss everything there is to say about the increasingly thorny and emotive issue of perfume prices, but I did my best to…

Persolaise 20th April 2024 0 Comments
Perfume review

Tom Ford Vanilla Sex review – Nathalie Gracia-Cetto; 2023

– Upon being presented with a blotter doused in Tom Ford Vanilla Sex, the correct response is to recoil in confusion. I am delighted to report that this was precisely…

Persolaise 14th April 2024 0 Comments
Perfume review Video

Marc-Antoine Barrois Tilia (Quentin Bisch; 2024), Armani Blanc Kogane (Benoist Lapouza; 2023) and Noir Kogane (Sophie Labbe; 2023) reviews

Marc-Antoine Barrois and perfumer Quentin Bisch have added a new scent to their astronomically inspired collection: it’s called Tilia and it marks something of a departure from their usual style.…

Persolaise 12th April 2024 0 Comments
Perfume review Video

Guerlain Habit Rouge, Vetiver & L’Homme Ideal parfums review – Delphine Jelk; 2024

Why entice us with just one scent when three bottles lined up next to each other look so much better in a photo? Perhaps that’s what the Powers That Be…

Persolaise 10th April 2024 0 Comments
Perfume review Video

Hermes Paddock, Crivelli Tubereuse Astrale, Ffern Spring 2024 and Eau D’Italie reviews – 2024

Despite the (extremely off-putting) technical glitches, I broadcast a few more reviews over on YouTube the other day, including one of an entirely unexpected Hermes exclusive called Paddock, composed by…

Persolaise 2nd April 2024 0 Comments
News

Easter Wishes 2024

These tulips appeared in our garden a few days ago, so as we approach Easter, I thought I’d share them with you, gorgeously filter-free. Regardless of whether you mark this…

Persolaise 28th March 2024 2 Comments
Interview Video

Eliam Puente, House Of Puente, Live Interview

The other day, I was delighted to interview Eliam Puente, founder of and sole perfumer at the House Of Puente (Iris Doux, Vespertine, Medusa and others). We talked about how…

Persolaise 27th March 2024 0 Comments
News Support

Personal Post — Fundraiser For Great Ormond Street Children’s Hospital

I am raising money for Great Ormond Street Children’s Hospital in London, partly to say thank you for looking after a very close relative of mine, and partly to help…

Persolaise 25th March 2024 0 Comments
List Perfume review Video

Top 10 Perfumes For Spring 2024 – The Power Of Nature

As I type these words, hailstones are tapping away on our roof, but never mind — spring is here, right? Ever the optimist, I presented my list of the Top…

Persolaise 23rd March 2024 0 Comments
Interview Video

Purvi Joshi, Peosym, Live Interview

I was joined in my virtual studio the other day by Purvi Joshi, founder of Peosym, an Australia-based brand which currently has three perfumes in its portfolio: Lost Wonderer, Nirmohee…

Persolaise 23rd March 2024 0 Comments
Perfume review Video

Van Cleef & Arpels Encens Precieux, 27 87 Per Se, Arcadia London and other reviews – 2024

I presented a mixed bag of delights over on Love At First Scent the other day: new releases from Montblanc, Van Cleef & Arpels, 27 87, the UAE-based brand Arcadia…

Persolaise 21st March 2024 0 Comments
Favourites Perfume review

Yves Saint Lauren Paris review – Sophia Grojsman; 1983

The other day, I finally managed to catch Still, the documentary about Michael J Fox’s life and career, the last few decades of which have been affected by the increasingly…

Persolaise 17th March 2024 0 Comments
Perfume review Video

14 Years Of Persolaise + Christian Dior Miss Dior parfum, Nez 1+1, Gucci A Reason To Love and L’Artisan Parfumeur La Botanique reviews – 2024

Dior have now created so many versions and flankers of Miss Dior, they must surely have enough to make up a football team, with plenty of players left over for…

Persolaise 11th March 2024 0 Comments
Interview

Christine Nagel On The Creation Of The New Hermes Oud Alezan And H24 Herbes Vives

“In my entire career, I’d made only one oud perfume. I didn’t like oud; I never had a passion for it. If you look on the market, there are many…

Persolaise 3rd March 2024 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • Top 10 Best Vetiver Perfumes 2021
  • The Top 25 Perfumes Of The 21st Century... So Far
  • The Slow Burn - Top 10 Best Tobacco Perfumes
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.