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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

Perfume review

Calvin Klein CK One Essence review – Alberto Morillas; 2024

For my review of this brand new – and fairly interesting – flanker to the original CK One, please click on this link to my Substack: Calvin Klein CK One…

Persolaise 1st December 2024 0 Comments
Perfume review Video

Issey Miyake Le Sel D’Issey, Puente Galavant, Vyrao Mamajuju, Jouissance La Bague D’O and other reviews – 2024

There are several new videos to bring to your attention, featuring reviews of releases from Issey Miyake, Puente, Vyrao and others. Here are links to all of them, followed by…

Persolaise 24th November 2024 0 Comments
Perfume review

DS & Durga Black Magenta, Big Sur Eucalyptus and Deep Dark Vanilla reviews – David Seth Moltz; 2023/2024

— Rightly or wrongly, most perfumery output is still measured against the standards and aesthetics of French styles. If a scent is considered not to ‘work’ in some way, or…

Persolaise 10th November 2024 0 Comments
List Video

Top 10 Perfumes For Halloween 2024 – Scents Of Darkness

It’s that time of year again when demons, witches and goblins take over the world. I’ve never been one for ‘celebrating’ Halloween, but as you know, I can’t resist a…

Persolaise 27th October 2024 0 Comments
Interview News Video

25,000 Subscribers On YouTube! — Celebrating With A Special ‘Ask Me Anything’ Video

I reached a celebration-worthy milestone over on YouTube the other day when I crossed the 25,000 subscriber mark. So, to mark the occasion, I broadcast a special, ‘Ask Me Anything’…

Persolaise 26th October 2024 0 Comments
Perfume review Video

Papillon Epona, Burberry Goddess edp intense, Aesop Virere and other reviews – 2024

We went from A to B to… P in a recent episode of Love At First Scent, with reviews of new releases from Aesop, Burberry, Boadicea The Victorious, Bentley and…

Persolaise 25th October 2024 0 Comments
Event

120 Years Of Disruption – Coty Celebrates Anniversary In Paris

— With somewhat Bond-villainesque theatricality, buttons were pressed, the lighting changed, and our gaze was drawn to a frieze depicting a desert landscape: a cue for us to be presented…

Persolaise 20th October 2024 2 Comments
Interview Video

Renaud Salmon, Amouage, Live Interview On The Brand New Essences Collection + 500th Episode Of Love At First Scent

Just a few days ago, Amouage released a new collection of scents they’re calling the Essences, comprising Reasons by Bertrand Duchaufour, Lustre by Julien Rasquinet and Paul Guerlain, and Outlands…

Persolaise 17th October 2024 0 Comments
Perfume review Video

Creed Centaurus & Delphinus, Matiere Premiere extraits, vintage Caron Yatagan & Jean Patou Joy reviews – 2024

If ever there was a set of videos that highlighted the stark difference between modern perfume releases and those from a few decades ago, it was the one I broadcast…

Persolaise 16th October 2024 0 Comments
Favourites Perfume review

Cartier Declaration review – The Favourites – Jean-Claude Ellena; 1998

— Back in the 80s, in the UAE, a soap was launched onto the market. Little did we know that it came from a brand that had actually been established…

Persolaise 13th October 2024 0 Comments
Interview Video

Valerie & Remi Pulverail, Les Indemodables, Live Interview On The Launch Of Coeur De Oud

An oud-based flanker is perhaps the last release we would have expected from Les Indemodables, but that’s precisely what they’ve given us in the form of Vanille Havane – Coeur…

Persolaise 4th October 2024 0 Comments
List Video

Top 10 Perfumes For Autumn 2024 – Scents To Bring Us Together

If all the spam advertising emails are to be believed, autumn is the time for curling up on a sofa with a warm blanket and a mug of hot chocolate.…

Persolaise 3rd October 2024 0 Comments
Perfume review Video

Guerlain Shalimar Millesime Jasmin review – Delphine Jelk; 2024

On paper, the idea of a jasmine-inflected Shalimar promises something absolutely terrific — not only would it emphasise the 1925 scent’s floral, animalic aspects, but it would also make sense…

Persolaise 2nd October 2024 2 Comments
Interview

Carlos Huber, Arquiste, Live Interview

We finally made it happen! A few days ago, Carlos Huber, founder of Arquiste, popped into my virtual studio for a long-overdue interview in which he chatted about his two…

Persolaise 1st October 2024 0 Comments
News Support

Personal Post – One More Run For Great Ormond Street Children’s Hospital

A few months ago, I embarked on my own fundraiser for Great Ormond Street Hospital, to which many of you responded with tremendous, extremely touching generosity. I recently discovered that…

Persolaise 29th September 2024 0 Comments
Perfume review Video

Hermes Barenia, Le Labo Coriandre 39 and other City Exclusives reviews – 2024

As though determined to send us fragrance nerds into fits of apoplexy, Hermes are calling their latest release, Barenia, their very first chypre. Yes, you may well gasp. But dubious…

Persolaise 27th September 2024 0 Comments
Interview

Finding A Simple Happiness – An Interview With Marc-Antoine Barrois On The Launch Of Tilia

— There are two people Quentin Bisch loves to work with. I hope he loves to work with me. And he has great admiration for Renaud Salmon . The lucky…

Persolaise 22nd September 2024 0 Comments
Perfume review Video

Guerlain Patchouli Paris, Diptyque Les Essences and Jo Malone London Hinoki & Cedarwood reviews – 2024

Japan, France and a coral reef at the bottom of an ocean were just three of our ports of call in a recent session of Love At First Scent, in…

Persolaise 18th September 2024 0 Comments
Perfume review Video

Serge Lutens Point Du Jour, Penhaligon’s The Dandy, Akro Smile and other reviews – 2024

Given that Love At First Scent has been off the air for several weeks, it was perhaps appropriate that the first post-summer review was of a scent inspired by daybreak:…

Persolaise 13th September 2024 2 Comments
Perfume review

Born To Stand Out Showcase Review – various perfumers; 2024

– It’s difficult not to be suspicious about a brand that calls itself Born To Stand Out (sorry, I refuse to remove the spaces between the words). It carries more…

Persolaise 1st September 2024 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • Diptyque Opsis Review - Fabrice Pellegrin; 2022
  • Louis Vuitton Pur Oud Review - Jacques Cavallier; 2021
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • Top 10 Best Vetiver Perfumes 2021

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2014 2015 2017 2019 2020 2021 2022 2023 2024 Amouage Andy Tauer Basenotes Best Of Chanel Christian Dior Estee Lauder Etat Libre D'Orange feminine flanker floral Frederic Malle Guerlain Hermes interview L'Artisan Parfumeur leather list London Love At First Scent LVMH masculine oud Penhaligon's perfume industry perfume review perfume shopping rose Serge Lutens Tauer Perfumes Tom Ford unisex video vlog vlogger YouTube

OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.