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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

Perfume review Video

Bon Parfumeur 101, 602, 702 Review

Bon Parfumeur 101, 602, 702 review by award-winning perfume critic Persolaise (Alexandra Monet, Nathalie Koobus, Juliette Karagueuzoglu, 2022)

Persolaise 13th January 2022 0 Comments
Perfume review Video

Eris Scorpio Rising Review – Antoine Lie; 2022

Eris Scorpio Rising review by award-winning perfume critic Persolaise (Antoine Lie, 2022)

Persolaise 12th January 2022 4 Comments
Perfume review Video

YSL Kouros, Davidoff Cool Water & Frederic Malle Iris Poudre – Pierre Bourdon Classics

YSL Kouros, Davidoff Cool Water and Frederic Malle Iris Poudre reviews, in preparation for interview with Gabe Oppenheim, author of The Ghost Perfumer

Persolaise 10th January 2022 0 Comments
List

Best Films Of 2021

Top 10 best films of 2021, presented on DariushAlavi.com

Persolaise 6th January 2022 0 Comments
List Perfume review Video

The Most Popular Posts Of 2021 – Persolaise In Numbers

The most popular posts and videos of 2021 on Persolaise site and YouTube channel

Persolaise 5th January 2022 0 Comments
List Perfume review Video

Top 10 Best Perfumes Of 2021 – Hovering In Limbo

Top 10 best perfumes of 2021 selected by award-winning critic Persolaise

Persolaise 30th December 2021 5 Comments
Uncategorized

Christmas Wishes 2021

Best wishes for Christmas 2021 from Persolaise

Persolaise 23rd December 2021 0 Comments
Perfume review Video

Milano Fragranze Basilica, Diurno, Galleria and Panettone Review – 2021

Milano Fragranze review by award-winning perfume critic Persolaise, feat. Basilica, Diurno, Galleria and Panettone (2021)

Persolaise 21st December 2021 0 Comments
Perfume review Video

Ermenegildo Zegna XXX Verdigris, Charcoal and Cyprium Review – 2021

Ermenegildo Zegna XXX Verdigris, Cyprium and Charcoal review by award-winning perfume critic Persolaise (Alexis Grugeon, Frank Voelkl, 2021)

Persolaise 21st December 2021 0 Comments
List Perfume review Video

Top 10 Best Spice Perfumes 2021

Top 10 best spice perfumes 2021 selected by award-winning critic Persolaise, feat. Serge Lutens, Hermes, Etat Libre D'Orange, Frederic Malle, Neela Vermeire, Comme Des Garcons, Aesop, Estee Lauder

Persolaise 20th December 2021 0 Comments
List Perfume review Video

Top 10 Best Perfumes For Winter 2021

Top 10 best perfumes for winter 2021 selected by award-winning critic Persolaise, feat. Serge Lutens, Maison Francis Kurkdjian, Hermes, Tom Ford, Akro, Robert Piguet, Eris, Ostens, Histoires De Parfums, Comme…

Persolaise 15th December 2021 0 Comments
Perfume review Video

Serge Lutens Ambre Sultan Perfume Confit Review – 2021

Serge Lutens Ambre Sultan perfume confit review by award-winning critic Persolaise (2021)

Persolaise 14th December 2021 0 Comments
Perfume review Video

Jo Malone London Starlit Mandarin & Honey Review – Yann Vasnier; 2021

Jo Malone London Starlit Mandarin & Honey review by award-winning perfume critic Persolaise (Yann Vasnier, 2021)

Persolaise 13th December 2021 0 Comments
Perfume review Video

Tom Ford Ebene Fume Review – 2021

Tom Ford Ebene Fume review by award-winning perfume critic Persolaise (2021)

Persolaise 12th December 2021 0 Comments
Perfume review Video

Tauer Sundowner Review – Andy Tauer; 2021

Tauer Sundowner review by award-winning perfume critic Persolaise (Andy Tauer, 2021)

Persolaise 7th December 2021 0 Comments
Perfume review Video

Veronique Gabai Le Point G Review – Frank Voelkl; 2021

Veronique Gabai Le Point G review by award-winning perfume critic Persolaise (Frank Voelkl, 2021)

Persolaise 6th December 2021 0 Comments
Interview Video

Bayly Ledes – Robert Piguet Parfums – Live Interview

Interview with Bayly Ledes (Robert Piguet, Fashion Fragrances & Cosmetics CEO) by award-winning perfume critic Persolaise (2021)

Persolaise 5th December 2021 0 Comments
Perfume review

Matiere Premiere, Gallivant Naples and Guerlain Habit Rouge Dress Code – Skin Time November 2021

Skin Time November 2021 - Persolaise reviews Matiere Premiere, Gallivant Naples and Guerlain Habit Rouge Dress Code

Persolaise 30th November 2021 0 Comments
Video

Thierry Wasser Interview Now On YouTube

Guerlain perfumer Thierry Wasser interview by award-winning perfume critic Persolaise (2021)

Persolaise 27th November 2021 1 Comments
List Video

Christmas 2021 Perfume Gift Guide

Christmas 2021 perfume gift guide by award-winning critic Persolaise

Persolaise 20th November 2021 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • More Parfum D’Empire, Diorella and Frederic Malle Discontinuations – Skin Time July 2021
  • Top 10 Best Vetiver Perfumes 2021
  • Akro Infuse, Rendez-Vous, Parfum D'Empire showcase and other reviews - 2024
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Dolce & Gabbana Velvet Mughetto Review - Sidonie Lancesseur; 2020

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Most POPULAR TAGS

2014 2015 2017 2019 2020 2021 2022 2023 2024 Amouage Andy Tauer Basenotes Best Of Chanel Christian Dior Estee Lauder Etat Libre D'Orange feminine flanker floral Frederic Malle Guerlain Hermes interview L'Artisan Parfumeur leather list London Love At First Scent LVMH masculine oud Penhaligon's perfume industry perfume review perfume shopping rose Serge Lutens Tauer Perfumes Tom Ford unisex video vlog vlogger YouTube

OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.