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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

News

Akro Giveaway Winner

Akro perfume giveaway winner

Persolaise 15th November 2021 2 Comments
Interview Video

Olivier Cresp Live Interview

Interview with master perfumer Olivier Cresp by award-winning perfume critic Persolaise (2021)

Persolaise 14th November 2021 0 Comments
Competition

Giveaway – Win a Bottle Of Any Akro Perfume (UK only)

Akro perfume giveaway on Persolaise.com (2021)

Persolaise 12th November 2021 42 Comments
List Perfume review

Why I Wear Perfume – Top 10 Reasons

Why I Wear Perfume - Top 10 reasons from award-winning critic Persolaise (2021)

Persolaise 10th November 2021 31 Comments
News Video

10,000 Subscribers On Persolaise YouTube Channel

Award-winning perfume critic Persolaise reaches 10,000 subscribers on YouTube (2021)

Persolaise 9th November 2021 0 Comments
Perfume review Video

Tom Ford Ombre Leather Parfum Review – 2021

Tom Ford Ombre Leather parfum review by award-winning perfume critic Persolaise (2021)

Persolaise 8th November 2021 4 Comments
Interview

Persolaise Interview On @fragrenturesofmark

Award-winning perfume critic Persolaise interviewed by @fragrenturesofmark October 2021

Persolaise 2nd November 2021 0 Comments
Perfume review

BDK Velvet Tonka, Commes Des Garcons ERL Sunscreen, Rook and Bulgari Falkar – Skin Time October 2021

Skin Time October 2021 - Persolaise reviews the entire range from Rook, as well as BDK Velvet Tonka, Bulgari Falkar and Comme Des Garcons ERL Sunscreen

Persolaise 27th October 2021 1 Comments
Perfume review Video

15 Years Of Terre D’Hermes – A True Modern Classic

Terre D'Hermes 15 year anniversary review by award-winning perfume critic Persolaise (2021)

Persolaise 26th October 2021 2 Comments
List Perfume review Video

Top 10 Best Vetiver Perfumes 2021

Top 10 best vetiver perfumes presented by award-winning critic Persolaise (feat. Guerlain, Hermes, Frederic Malle, Tom Ford, Lalique, Francesca Bianchi, Sugandhco, Chanel, Marie Jeanne, The Different Company, 2021)

Persolaise 25th October 2021 5 Comments
Perfume review Video

Akro Smoke, Haze, Night, Dark, Awake and Malt Review – Olivier Cresp; 2018

Akro Smoke, Night, Dark, Haze, Awake, Malt reviews by award-winning perfume critic Persolaise (Olivier Cresp, 2018)

Persolaise 23rd October 2021 7 Comments
Perfume review Video

Etat Libre D’Orange The Ghost In The Shell Review – Julie Masse; 2021

Etat Libre D'Orange The Ghost In The Shell review by award-winning perfume critic Persolaise (Julie Masse, 2021)

Persolaise 22nd October 2021 0 Comments
Perfume review Video

Serge Lutens La Proie Pour L’Ombre Review – Christopher Sheldrake; 2021

Serge Lutens La Proie Pour L'Ombre review by award-winning perfume critic Persolaise (Christopher Sheldrake, 2021)

Persolaise 20th October 2021 0 Comments
Perfume review Video

New Perfumes For October 2021 And £25,000 For Chanel No. 5

Chanel No. 5 Baccarat extrait edition, Les Indemodables Ambre Supreme, Naomi Goodsir Corpus Equus, Burberry Hero, Mugler Alien Essence Absolue, Kilian Apple Brandy On The Rocks and L'Heure Verte reviews…

Persolaise 18th October 2021 1 Comments
Perfume review

Robert Piguet Baghari Review – Francis Fabron; 1950

Piguet Baghari review by award-winning perfume critic Persolaise (Francis Fabron, 1950)

Persolaise 16th October 2021 0 Comments
Interview Perfume review Video

Top 10 Scents Of Home – With Alice Du Parcq

Home is a feeling. And sure enough, feelings were high on the agenda the other day when I broadcast a very special, home-centred episode of Love At First Scent with…

Persolaise 7th October 2021 0 Comments
News Perfume review Video

40 Years Of Goutal & Eau D’Hadrien Review

Goutal 40th anniversary and Eau D'Hadrien review by award-winning perfume critic Persolaise (Annick Goutal, 1981)

Persolaise 4th October 2021 2 Comments
Perfume review Video

Guerlain Rose Cherie Review – Delphine Jelk; 2021

Guerlain Rose Cherie review by award-winning perfume critic Persolaise (Delphine Jelk, 2021)

Persolaise 3rd October 2021 0 Comments
News Perfume review Video

The New Guerlain L’Art Et La Matiere – 2021

Guerlain new L'Art Et La Matiere video by award-winning perfume critic Persolaise (2021)

Persolaise 29th September 2021 2 Comments
Perfume review

Fragrance Du Bois, Hedonik Divine Perversion and other reviews – Skin Time September 2021

Skin Time September 2021 - Persolaise reviews Fragrance Du Bois, Miller Harris Oud Eclat, Hedonik Divine Perversion, Piguet Fracas

Persolaise 28th September 2021 3 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • Top 10 Best Vetiver Perfumes 2021
  • More Parfum D’Empire, Diorella and Frederic Malle Discontinuations – Skin Time July 2021
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • Akro Infuse, Rendez-Vous, Parfum D'Empire showcase and other reviews - 2024
  • The Top 10 Best Perfumes Of 2025
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Dolce & Gabbana Velvet Mughetto Review - Sidonie Lancesseur; 2020

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2014 2015 2017 2019 2020 2021 2022 2023 2024 Amouage Andy Tauer Basenotes Best Of Chanel Christian Dior Estee Lauder Etat Libre D'Orange feminine flanker floral Frederic Malle Guerlain Hermes interview L'Artisan Parfumeur leather list London Love At First Scent LVMH masculine oud Penhaligon's perfume industry perfume review perfume shopping rose Serge Lutens Tauer Perfumes Tom Ford unisex video vlog vlogger YouTube

OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.