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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Persolaise 18th August 2026 No Comments

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Persolaise 8th August 2026 2 Comments

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

Persolaise 1st August 2026 No Comments

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Persolaise 15th July 2026 No Comments

Perfume review Video

Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

Persolaise 11th July 2026 No Comments

List

The Most Popular Perfume Videos And Posts Of 2023

The lists below make it pretty clear that you love a list, so I feel duty-bound to maintain the tradition of starting the year with lists (if you’ll forgive the…

Persolaise 7th January 2024 2 Comments
List Video

Top 10 Best Perfumes Of 2023

It’s often been said that perfumery doesn’t set trends: it simply latches onto the coat-tails of those formed by other creative endeavours. Perhaps this is why we had to wait…

Persolaise 30th December 2023 5 Comments
News

Christmas Wishes 2023

After a year in which we handed over the hosting reins to others, we’re back in the kitchen again, sharpening the knives, softening the butter and firing up the ovens.…

Persolaise 22nd December 2023 10 Comments
Perfume review Video

Gucci Guilty Elixir Pour Femme & Pour Homme, Puente Eaden, Ulrich Lang Suncrest and other reviews – 2023

For this year’s final regular episode of Love At First Scent, we went all the way from sunny peaches to asteroid-bound rocket fuel, via delicate orange blossom and butcher-than-expected lavender,…

Persolaise 19th December 2023 2 Comments
Perfume review Video

Dolce & Gabbana Devotion, Carine Roitfeld Forgive Me, Le Galion L’Astre and other reviews – 2023

The penultimate review video of the year was broadcast on YouTube the other day, featuring new releases from Dolce & Gabbana, Carine Roitfeld and others. Here’s a link to it,…

Persolaise 18th December 2023 0 Comments
Perfume review Video

Creed Absolu Aventus, Gucci A Floral Verse, Peosym Horn OK Please and other reviews – 2023

Perhaps because two Aventuses weren’t enough to make us lose faith in humanity, Creed have just released yet another flanker to their inexplicably popular 2010 release. And to the alarm…

Persolaise 17th December 2023 1 Comments
List Perfume review Video

Top 10 Best Perfumes For Winter 2023 – Scents Of Timeless Wisdom

Everyone needs a Gandalf in their life. Or an Athena, or an Atticus Finch. Sadly, such figures aren’t always easy to find, so perhaps that’s why I’ve recently been drawn…

Persolaise 16th December 2023 0 Comments
List Video

Scented Madonna – Perfumes For Her 10 Best Songs

I blame all of you. A few weeks ago, on my YouTube channel, one person suggested that I should match my favourite Madonna songs with appropriate perfumes. And from that…

Persolaise 11th December 2023 0 Comments
Perfume review Video

Roberto Greco Rauque, Aesop Ouranon, Crivelli Oud Stallion and other reviews – 2023

From exploding stars to imploding bodies — there was no shortage of curious concepts and bold ideas in the perfumes I reviewed in episode 416 of Love At First Scent,…

Persolaise 10th December 2023 6 Comments
Perfume review Video

Puente Showcase Review – 2023

What a delight it is to discover an exciting new fragrance house. A few weeks ago, I had the privilege of making just such a find when I tried a…

Persolaise 10th December 2023 2 Comments
Perfume review Video

Strangelove Showcase Review – 2023

Better late than never, I suppose. In 2014, Elizabeth Gaynes launched Strangelove, a brand all of whose scents so far have been put together by Christophe Laudamiel, under the creative…

Persolaise 9th December 2023 0 Comments
Perfume review Video

Lilanur Zafran Boise review – Honorine Blanc; 2023

Convincing woody-saffron scents aren’t exactly ubiquitous, so I was curious to see what Lilanur did with the idea in their latest release, Zafran Boise, composed by Honorine Blanc. Here’s a…

Persolaise 9th December 2023 0 Comments
Interview Video

Renaud Salmon, Amouage, Live Interview On The New Exceptional Extraits

As part of their 40th anniversary celebrations, Amouage have just added two scents to their range of Exceptional Extraits: Jubilation 40 Man (Bertrand Duchaufour) and Dia 40 Woman (Alexandra Carlin).…

Persolaise 28th November 2023 0 Comments
Interview Masterclass Video

Persolaise Masterclass – Episode 9 – Ingredients – Labdanum & Ambergris

Two ancient materials featured in episode 9 of my Masterclass series on YouTube the other day — labdanum and ambergris — both of which have been used over the years…

Persolaise 27th November 2023 0 Comments
List Video

Christmas 2023 Perfume Gift Guide

I started last year’s Christmas gift post by saying how hectic things were and how worried I was about getting everything ready in time for the big day. Little did…

Persolaise 26th November 2023 0 Comments
Perfume review Video

Guerlain Les Extraits Signature review – Thierry Wasser & Delphine Jelk; 2023

As promised, over on YouTube the other day, I shared a few thoughts on the new, excruciatingly expensive extraits Guerlain have released under the L’Art & La Matiere banner. The…

Persolaise 26th November 2023 0 Comments
Interview

Saskia Havekes, Grandiflora, Live Interview

Nine years ago, when I reviewed the superlative Magnolia Grandiflora Michel and Magnolia Grandilfora Sandrine, I had no idea that one day I’d be interviewing the brand’s founder in a…

Persolaise 19th November 2023 2 Comments
Interview Video

20,000 Subscribers On YouTube! – Special ‘Ask Me Anything’ Episode Of Love At First Scent

Numbers aren’t everything. But they’re not to be sneezed at either. So I was truly delighted the other day when my YouTube app showed me that I’d gone over the…

Persolaise 19th November 2023 2 Comments
Perfume review Video

Nishane X Collection review – 2023

In the decade since the brand was launched, Nishane has certainly managed to wrestle a significant patch of the perfumed limelight to itself and has worked its way into some…

Persolaise 18th November 2023 0 Comments
Perfume review Video

Quartana Forest Of The Golden Dream review – Celine Barel; 2023

Joseph Quartana’s re-design and revival of his eponymous brand continues to make strong progress: after last year’s hypnotic Ierofante, he has now given us the equally mysterious Forest Of The…

Persolaise 18th November 2023 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • The Joy Of Taking Your Time – Thoughts On Slow Perfumery
  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews
  • Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance
  • A Scented Odyssey – Top 10 Perfumes For Greek Gods
  • Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

Most Popular Posts

  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and 'new' No. 5 eau de toilette reviews
  • Top 10 Best Leather Perfumes - Deserts, Cowboys & Angels
  • Top 10 Best Vetiver Perfumes 2021
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Hermes Eau De Basilic Pourpre Review - Christine Nagel; 2022
  • Hermes Barenia, Le Labo Coriandre 39 and other City Exclusives reviews - 2024
  • A Scented Odyssey - Top 10 Perfumes For Greek Gods

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2014 2015 2017 2019 2020 2021 2022 2023 2024 Amouage Andy Tauer Basenotes Best Of Chanel Christian Dior Estee Lauder Etat Libre D'Orange feminine flanker floral Frederic Malle Guerlain Hermes interview L'Artisan Parfumeur leather list London Love At First Scent LVMH masculine oud Penhaligon's perfume industry perfume review perfume shopping rose Serge Lutens Tauer Perfumes Tom Ford unisex video vlog vlogger YouTube

OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.