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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

List News Published article

Perfume & Music – Persolaise In The Scented Letter

Perfume and music article by award-winning critic in Perfume Society's Scented Letter

Persolaise 24th May 2020 0 Comments
News

Coming Soon: Interview With Mona Maine De Biran Of Kierin NYC

Mona Maine De Biran, co-founder of Kierin NYC, will be interviewed by award-winning perfume critic Persolaise, live on YouTube 27 May 2020

Persolaise 23rd May 2020 0 Comments
Interview Video

Geza Schoen Escentric Molecules Interview Now On YouTube

Geza Schoen Escentric Molecules interview by award-winning perfume critic Persolaise

Persolaise 22nd May 2020 2 Comments
Interview Video

Benjamin Almairac Parle Moi De Parfum Interview Now On YouTube

Benjamin Almairac, co-founder of Parle Moi De Parfum, interviewed by award-winning perfume critic Persolaise

Persolaise 21st May 2020 0 Comments
Favourites Perfume review

Guerlain Shalimar 95th Anniversary Review – The Favourites – Jacques Guerlain; 1925

Guerlain Shalimar review on the scent's 95th anniversary, by award-winning perfume critic Persolaise (Jacques Guerlain; 1925)

Persolaise 19th May 2020 12 Comments
List Perfume review Video

Top 10 Best Happy Perfumes – Scents To Make You Smile

The top 10 best happy perfumes selected by award-winning critic Persolaise

Persolaise 18th May 2020 0 Comments
Interview Video

Etienne De Swardt Etat Libre D’Orange Interview Now On YouTube

Etienne De Swardt, founder of Etat Libre D'Orange, interviewed by award-winning perfume critic Persolaise

Persolaise 15th May 2020 0 Comments
News

Next Week: Interviews With Benjamin Almairac & Geza Schoen

Geza Schoen and Benjamin Almairac to be interviewed by award-winning perfume critic Persolaise, May 2020

Persolaise 14th May 2020 0 Comments
Interview Video

Nick Steward Gallivant Interview Now On YouTube

Nick Steward, founder of Gallivant, interviewed by award-winning perfume critic Persolaise

Persolaise 14th May 2020 2 Comments
News

Interview With Etienne De Swardt Of Etat Libre D’Orange – Time For Your Questions!

Etienne De Swardt of Etat Libre D'Orange interviewed live on YouTube by award-winning perfume critic, Persolaise 14 May 2020

Persolaise 11th May 2020 0 Comments
List Perfume review Video

Top 5 Best Chanel Exclusive Perfumes 2020 – Les Exclusifs

Best Chanel exclusive perfumes selected by award-winning critic Persolaise (2020)

Persolaise 10th May 2020 0 Comments
News

Interview With Gallivant’s Nick Steward – Send In Your Questions

Gallivant's Nick Steward will be interviewed live by Persolaise on YouTube 13 May 2020 (4:30 pm UK time, 11:30 am New York, 7:30 pm Dubai)

Persolaise 8th May 2020 0 Comments
Perfume review Video

Serge Lutens Des Clous Pour Une Pelure Review – Christopher Sheldrake; 2020

Serge Lutens Des Clous Pour Une Pelure perfume review by award-winning critic Persolaise (Christopher Sheldrake, 2020)

Persolaise 4th May 2020 12 Comments
Perfume review Video

Penhaligon’s Babylon (2019) & The Favourite (2020) Review

Penhaligon's Babylon perfume review by award-winning critic Persolaise (2019)

Persolaise 3rd May 2020 0 Comments
Perfume review

Ineke After My Own Heart (and others) Review – Ineke Ruhland; 2006

Ineke After My Own Heart perfume review by award-winning critic Persolaise (Ineke Ruhland; 2006; also featuring Evening Edged In Gold, Derring-Do, Field Notes From Paris, Hothouse Flower and Iddylwild)

Persolaise 29th April 2020 0 Comments
List Perfume review Video

Top 10 Best Rose Perfumes 2020

Best rose perfumes selected by award-winning critic Persolaise (2020)

Persolaise 24th April 2020 4 Comments
List Perfume review Video

Best Classic Perfumes 1 – Scented Memory Lane

A selection of the best classic perfumes, chosen by award-winning critic Persolaise (feat. YSL Opium, Dior Dune)

Persolaise 20th April 2020 4 Comments
List Perfume review Uncategorized Video

Top 7 Best Serge Lutens Perfumes – Super Scent

Best Serge Lutens perfumes selected by award-winning critic Persolaise

Persolaise 17th April 2020 0 Comments
Favourites Perfume review

Guerlain Habit Rouge Review – The Favourites – Jean-Paul Guerlain; 1965

Guerlain Habit Rouge perfume review by award-winning critic Persolaise (Jean-Paul Guerlain, 1965)

Persolaise 16th April 2020 8 Comments
Perfume review Video

Top 10 Best Frederic Malle Perfumes – Super Scent

Top 10 best Frederic Malle perfumes selected by award-winning critic Persolaise

Persolaise 12th April 2020 5 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.