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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

Interview Video

Renaud Salmon Amouage Interview Now On YouTube

Renaud Salmon Amouage Creative Experience Officer live interview by award-winning perfume critic Persolaise, 2020

Persolaise 30th June 2020 3 Comments
Event News

Perfumes Film By Gregory Magne Coming To Curzon Home Cinema

Perfumes film by Gregory Magne coming to Curzon Home Cinema, 2020

Persolaise 28th June 2020 0 Comments
List Perfume review Video

Top 5 Best Penhaligon’s Perfumes 2020

Top 5 best Penhaligon's perfumes selected by award-winning critic, Persolaise, 2020

Persolaise 27th June 2020 2 Comments
Interview News

Persolaise On Essencional – Perfume In Lockdown

Persolaise featured in Essencional article by Karen Marin on digital perfume experiences during lockdown

Persolaise 23rd June 2020 0 Comments
Uncategorized

Issey Miyake L’Eau D’Issey & L’Eau D’Issey Pour Homme IGO Review – Jacques Cavallier

I was back in the ‘studio’ yesterday for the resumption of my Love At First Scent duties. Episode 98 featured the new IGO presentations of the classic L’Eau D’Issey (1992)…

Persolaise 21st June 2020 0 Comments
Archive Perfume review

Dior Homme Parfum Review – From The Archive

Dior Homme parfum review by award-winning perfume critic Persolaise (Francois Demachy, 2014, from the archive)

Persolaise 16th June 2020 2 Comments
Perfume review

Eris Ma Bete, Belle De Jour, Mx and Night Flower Review – Antoine Lie

Reviews of Eris Nght Flower, Ma Bete, Mx and Belle De Jour by award-winning perfume critic Persolaise (Antoine Lie, 2016 & 2017)

Persolaise 9th June 2020 1 Comments
List Perfume review Video

Top 10 Best Jasmine Perfumes 2020

Best jasmine perfumes 2020 selected by award-winning critic Persolaise

Persolaise 5th June 2020 2 Comments
Perfume review Video

Amouage Interlude Black Iris Man Review – Pierre Negrin; 2020

Amouage Interlude Black Iris Man review by award-winning perfume critic Persolaise (Pierre Negrin, 2020)

Persolaise 31st May 2020 2 Comments
Perfume review Video

Aesop Rozu Review – Barnabe Fillion; 2020

Aesop Rozu review by award-winning perfume critic Persolaise (Barnabe Fillion, 2020)

Persolaise 30th May 2020 1 Comments
Interview Video

Mona Maine De Biran Kierin NYC Interview Now On YouTube

Mona Maine De Biran Kierin NYC interview by award-winning perfume critic Persolaise, May 2020

Persolaise 28th May 2020 0 Comments
Favourites Perfume review Video

Guerlain Shalimar 95th Anniversary Video Now On YouTube

Guerlain Shalimar review video by award-winning perfume critic Persolaise now on YouTube

Persolaise 26th May 2020 2 Comments
Perfume review Video

Bulgari Le Gemme Erea (Alberto Morillas) & Kobraa (Jacques Cavallier) Review – 2020

Bulgari Le Gemme Erea & Kobraa reviews by award-winning perfume critic Persolaise (Alberto Morillas, Jacques Cavallier, 2020)

Persolaise 25th May 2020 0 Comments
List News Published article

Perfume & Music – Persolaise In The Scented Letter

Perfume and music article by award-winning critic in Perfume Society's Scented Letter

Persolaise 24th May 2020 0 Comments
News

Coming Soon: Interview With Mona Maine De Biran Of Kierin NYC

Mona Maine De Biran, co-founder of Kierin NYC, will be interviewed by award-winning perfume critic Persolaise, live on YouTube 27 May 2020

Persolaise 23rd May 2020 0 Comments
Interview Video

Geza Schoen Escentric Molecules Interview Now On YouTube

Geza Schoen Escentric Molecules interview by award-winning perfume critic Persolaise

Persolaise 22nd May 2020 2 Comments
Interview Video

Benjamin Almairac Parle Moi De Parfum Interview Now On YouTube

Benjamin Almairac, co-founder of Parle Moi De Parfum, interviewed by award-winning perfume critic Persolaise

Persolaise 21st May 2020 0 Comments
Favourites Perfume review

Guerlain Shalimar 95th Anniversary Review – The Favourites – Jacques Guerlain; 1925

Guerlain Shalimar review on the scent's 95th anniversary, by award-winning perfume critic Persolaise (Jacques Guerlain; 1925)

Persolaise 19th May 2020 12 Comments
List Perfume review Video

Top 10 Best Happy Perfumes – Scents To Make You Smile

The top 10 best happy perfumes selected by award-winning critic Persolaise

Persolaise 18th May 2020 0 Comments
Interview Video

Etienne De Swardt Etat Libre D’Orange Interview Now On YouTube

Etienne De Swardt, founder of Etat Libre D'Orange, interviewed by award-winning perfume critic Persolaise

Persolaise 15th May 2020 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

Most Popular Posts

  • Best Perfumes Of 2019 - Waiting For The Revolution
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  • Best Perfumes Of 2020 - A Time For Seeking Beauty
  • Top 10 Best Perfumes For Spring 2023 - The Scent Of Rejuvenation
  • Top 10 Best Perfumes Of 2022
  • Top 10 Perfumes For Summer 2023 - The Scent Of Sincerity
  • Top 10 Best Perfumes For Winter 2023 – Scents Of Timeless Wisdom

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.