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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Byredo Tobacco Mandarin Review – 2020

Byredo Tobacco Mandarin review by award-winning perfume critic Persolaise (2020)

Persolaise 17th October 2020 0 Comments
Perfume review Video

Guerlain Jicky Extrait Review – Aime Guerlain; 1889

Guerlain Jicky review by award-winning perfume critic Persolaise (Aime Guerlain, 1889)

Persolaise 16th October 2020 0 Comments
Perfume review Video

Tom Ford Black Orchid Parfum Review – 2020

Tom Ford Black Orchid Parfum review by award-winning perfume critic Persolaise (2020)

Persolaise 15th October 2020 3 Comments
Interview Published article

Perfume & Diversity – Persolaise Article In Scented Letter

Persolaise article in The Perfume Society's The Scented Letter on diversity and inclusivity, featuring Ajmal, And, Jazmin Sarai, Molton Brown

Persolaise 14th October 2020 0 Comments
Perfume review Video

Estee Lauder Beautiful Absolu Review – 2020

Estee Lauder Beautiful Absolu review by award-winning perfume critic Persolaise (2020)

Persolaise 12th October 2020 1 Comments
Perfume review Video

Nasomatto Fantomas Review – Alessandro Gualtieri; 2020

Nasomatto Fantomas review by award-winning perfume critic Persolaise (Alessandro Gualtieri, 2020)

Persolaise 11th October 2020 0 Comments
Perfume review Video

Caron Aimez-Moi Comme Je Suis Review – Jean Jacques; 2020

Caron Aimez-Moi Comme Je Suis review by award-winning perfume critic Persolaise (Jean Jacques, 2020)

Persolaise 9th October 2020 3 Comments
Perfume review Video

Versace Dylan Blue Pour Femme Review – Calice Becker; 2018

Versace Dylan Blue Pour Femme review by award-winning perfume critic Persolaise (Calice Becker, 2020)

Persolaise 8th October 2020 2 Comments
Perfume review Video

Histoires De Parfums This Is Not A Blue Bottle 1.6 Review – 2020

Histoires De Parfums This Is Not A Blue Bottle 1.6 review by award-winning perfume critic Persolaise (2020)

Persolaise 7th October 2020 0 Comments
News Perfume review

20 Years Of Frederic Malle – Brand Celebrates Anniversary

Frederic Malle brand celebrates twenty year anniversary with limited-edition releases and a new Rizzoli book

Persolaise 4th October 2020 0 Comments
Perfume review

Givenchy Gentleman Eau De Parfum Boisee Review – 2020

Givenchy Gentleman eau de parfum boisee review by award-winning critic Persolaise (2020)

Persolaise 2nd October 2020 0 Comments
Interview Video

Ella K Sonia Constant Live Interview

Live interview with Ella K perfumer Sonia Constant by award-winning critic Persolaise (2020)

Persolaise 25th September 2020 3 Comments
Perfume review Video

Guerlain Iris Torrefie Review – Delphine Jelk; 2020

Guerlain Iris Torrefie review by award-winning perfume critic Persolaise (Delphine Jelk, 2020)

Persolaise 22nd September 2020 4 Comments
Perfume review Video

Le Labo Citron 28 Review – 2020

Le Labo Citron 28 review by award-winning perfume critic, Persolaise (2020)

Persolaise 21st September 2020 0 Comments
Perfume review Video

Serge Lutens Fils De Joie Review – Christopher Sheldrake; 2020

Serge Lutens Fils De Joie review by award-winning perfume critic Persolaise (Christopher Sheldrake, 2020)

Persolaise 20th September 2020 6 Comments
Perfume review Video

Dunhill Amalfi Citrus Review – Olivier Gillotin; 2020

Dunhill Amalfi Citrus review by award-winning perfume critic Persolaise (Olivier Gillotin, 2020)

Persolaise 20th September 2020 0 Comments
Perfume review

Narciso Rodriguez Narciso Eau De Parfum Ambree Review – Aurelien Guichard; 2020

Narciso Rodriguez Narciso Eau De Parfum Ambree review by award-winning perfume critic Persolaise (Aurelien Guichard, 2020)

Persolaise 15th September 2020 0 Comments
List Perfume review Video

Top 10 Best Masculine Perfumes Of The Last 5 Years, With Max Forti

Top 10 best men's perfumes of the last 5 years, selected by Persolaise and Max Forti, with Amouage, Comme Des Garcons, Issey Miyake and others (2020)

Persolaise 9th September 2020 2 Comments
Perfume review Video

Amouage Renaissance – Enclave, Meander, Ashore & Crimson Rocks Review – 2020

Amouage Renaissance collection review - Enclave, Ashore, Meander, Crimson Rocks - by award-winning perfume critic Persolaise (Mackenzie Reilly, Julien Rasquinet, Domitille Michalon-Bertier, 2020)

Persolaise 8th September 2020 0 Comments
Perfume review Video

Amouage Overture Woman Review – Annick Menardo; 2020

Amouage Overture Woman review by award-winning perfume critic Persolaise (Annick Menardo, 2020)

Persolaise 7th September 2020 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
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  • Top 10 Best Vetiver Perfumes 2021
  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • 20 Years Of Escentric Molecules - Live Interview With Geza Schoen
  • The Top 10 Best Perfumes Of 2025

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
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Now Smell This
Parfumo

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.