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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Persolaise 18th August 2026 No Comments

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Persolaise 8th August 2026 2 Comments

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

Persolaise 1st August 2026 No Comments

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Persolaise 15th July 2026 No Comments

Perfume review Video

Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

Persolaise 11th July 2026 No Comments

Perfume review Video

Masque Milano Ray-Flection Review – Alex Lee; 2020

Masque Milano Ray-Flection review by award-winning perfume critic Persolaise (Alex Lee, 2020)

Persolaise 20th December 2020 0 Comments
Perfume review Video

Lush 2020 Sample Sets Review Featuring Breath Of God

Lush 2020 sample sets review by award-winning perfume critic Persolaise (feat. Breath Of God, Mark & Simon Constantine)

Persolaise 20th December 2020 0 Comments
Perfume review Video

Serge Lutens Tarab Review – Christopher Sheldrake; 2020

Serge Lutens Tarab review by award-winning perfume critic Persolaise (Christopher Sheldrake, 2020)

Persolaise 18th December 2020 0 Comments
Published article

The Ecstasy Of The Extrait – Persolaise In The Scented Letter

Award-winning perfume critic Persolaise on extraits in The Scented Letter, with Thierry Wasser, Mathilde Laurent, Francis Kurkdjian

Persolaise 16th December 2020 0 Comments
Perfume review

Sunspel Oak Wood Review – Lyn Harris; 2019

Sunspel Oak Wood review by award-winning perfume critic Persolaise (Lyn Harris, 2019)

Persolaise 14th December 2020 0 Comments
Perfume review

Jusbox Night Flow Review – Julien Rasquinet; 2020

Jusbox Night Flow review by award-winning perfume critic Persolaise (Julien Rasquinet, 2020)

Persolaise 8th December 2020 0 Comments
Perfume review Video

Parle Moi De Parfum Haute Provence Review – Michel Almairac; 2020

Parle Moi De Parfum Haute Provence review by award-winning perfume critic Persolaise (Michel Almairac, 2020)

Persolaise 3rd December 2020 0 Comments
Perfume review Video

Perfumer H Cucumber, Salt and Pear Reviews – Lyn Harris; 2020

Perfumer H Cucumber, Salt and Pear reviews by award-winning perfume critic Persolaise (Lyn Harris, 2020)

Persolaise 1st December 2020 2 Comments
Perfume review Video

Amouage Interlude 53 Review – Pierre Negrin; 2020

Amouage Interlude 53 extrait review by award-winning perfume critic Persolaise (Pierre Negrin, 2020)

Persolaise 30th November 2020 0 Comments
Perfume review Video

Les Indemodables Vanille Havane Review – Valerie Pulverail & Antoine Lie; 2020

Les Indemodables Vanille Havane review by award-winning perfume critic Persolaise (Valerie Pulverail & Antoine Lie; 2020)

Persolaise 27th November 2020 2 Comments
Archive Perfume review

Tom Ford Santal Blush Review – From The Archive

Tom Ford Santal Blush review by award-winning perfume critic Persolaise (from the archive, Yann Vasnier, 2011)

Persolaise 26th November 2020 0 Comments
Perfume review Video

Atelier Versace Perfume Review – 2020

Atelier Versace perfume review (feat. Jasmin Au Soleil and Figue Blanche) by award-winning critic Persolaise (2020)

Persolaise 25th November 2020 1 Comments
Perfume review Video

Penhaligon’s The Inimitable William Penhaligon Review – 2020

Penhaligon's Inimitable William Penhaligon review by award-winning perfume critic Persolaise (2020)

Persolaise 24th November 2020 2 Comments
Perfume review

Sous Le Manteau Review – Nathalie Feisthauer; 2016

Sous Le Manteau review by award-winning perfume critic Persolaise (Nathalie Feisthauer, 2016)

Persolaise 23rd November 2020 0 Comments
List Shopping

Christmas 2020 Perfume Gift Guide – Part 2 Everything Else

Part 2 of Christmas 2020 perfume gift guide by award-winning critic Persolaise, feat. Serge Lutens, Dior, Frederic Malle, Kilian, Guerlain and others

Persolaise 17th November 2020 0 Comments
Perfume review

Cartier La Panthere Parfum Review – Mathilde Laurent; 2020

Cartier La Panthere Parfum review by award-winning perfume critic Persolaise (Mathilde Laurent, 2020)

Persolaise 10th November 2020 4 Comments
List Perfume review Shopping

Christmas 2020 Perfume Gift Guide – Part 1 The Extraits

Christmas 2020 perfume gift guide by award-winning critic Persolaise, feat. extraits from Chanel, Guerlain, Hermes, Tauer, Tom Ford, Cartier

Persolaise 5th November 2020 4 Comments
Perfume review

Comme Des Garcons Rouge Review – 2020

Comme Des Garcons Rouge review by award-winning perfume critic Persolaise (2020)

Persolaise 3rd November 2020 9 Comments
Interview Video

And Fragrance Simon Constantine Live Interview

Simon Constantine And Fragrance interview by award-winning perfume critic Persolaise (2020)

Persolaise 31st October 2020 0 Comments
Interview Video

Richard E Grant Jack Perfume Live Interview

Richard E Grant Jack Perfume interview by award-winning perfume critic Persolaise (2020)

Persolaise 29th October 2020 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • The Joy Of Taking Your Time – Thoughts On Slow Perfumery
  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews
  • Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance
  • A Scented Odyssey – Top 10 Perfumes For Greek Gods
  • Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

Most Popular Posts

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  • Hermes Eau De Basilic Pourpre Review - Christine Nagel; 2022

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2014 2015 2017 2019 2020 2021 2022 2023 2024 Amouage Andy Tauer Basenotes Best Of Chanel Christian Dior Estee Lauder Etat Libre D'Orange feminine flanker floral Frederic Malle Guerlain Hermes interview L'Artisan Parfumeur leather list London Love At First Scent LVMH masculine oud Penhaligon's perfume industry perfume review perfume shopping rose Serge Lutens Tauer Perfumes Tom Ford unisex video vlog vlogger YouTube

OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.