Tom Ford Lost Cherry Review – Louise Turner; 2019

Episode 153 of Love At First Scent saw me unwrap a fruity 2019 release: Tom Ford Lost Cherry, from the brand’s Private Blend range. As always, you can watch the video by clicking above, but I’d say it’s more fun to head over to YouTube so that you can read the live chat as it happened. Here’s a link: Tom Ford Lost Cherry review.

As I wrote in the video description on YouTube, I’m not sure why, but I feel compelled to use the words ‘I confess’ before stating that I’m quite taken with this particular piece of work. I suspect it’s because the central cherry note – which has very deliberately been designed to come across as trashy and juvenile – pushes buttons that we tend to store away in the ‘guilty pleasures’ department of our psyche. But Freudian insights aside, the composition works well: the contrast between the vulgar fruitiness, the bitter almond and the more substantial base of balsams is commendable.

I wonder if Mr Ford believes we all need a bit of fun in our perfumed lives at the moment. After a run of somewhat austere offerings (many of which were wonderful, I thought) he’s entered a much more jovial mode, as evidenced by Rose Prick, this cherry scent and Bitter Peach, which I’ve yet to try. I certainly applaud any attempt to stop perfumery from taking itself too seriously, but playfulness always runs the risk of tipping over into silliness, and I hope the brand will know when to pull back. Perhaps the upcoming Tubereuse Nue will be a return to grander form.

Persolaise

[Tom Ford Lost Cherry review based on a sample of eau de parfum provided by the brand in 2020.]

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