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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

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Persolaise Review: Modern Muse from Estée Lauder (Harry Fremont; 2013)

The people at Lauder are calling Modern Muse their biggest feminine fragrance launch since Beyond Paradise (Calice Becker‘s otherworldly garden of green jasmine from 2003). The advertising campaign would certainly…

Persolaise 17th September 2013 10 Comments
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Persolaise Review: Ashoka from Neela Vermeire Créations (Bertrand Duchaufour; 2013)

Neela Vermeire‘s eponymous brand has reached the perfumery equivalent of the difficult second album. Her three debut scents (all composed by Bertrand Duchaufour… ever heard of him?) made such a…

Persolaise 13th September 2013 2 Comments
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What We Really Wore This Summer – 2013

I know, it’s a hard life. As a perfume critic, I don’t often get to wear scents from my personal collection; I’m usually covering myself in stuff which I’m evaluating…

Persolaise 11th September 2013 8 Comments
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Speaking Your Mind – An Interview With Atelier Cologne’s Sylvie Ganter

Despite its relative youth, Atelier Cologne has made a considerable impact on the niche (and not-so-niche) perfume circuit. One of the brand’s co-founders, Sylvie Ganter, popped into London’s Les Senteurs…

Persolaise 9th September 2013 0 Comments
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Persolaise Review: Skin On Skin, Amour Nocturne and Déliria from L’Artisan Parfumeur (Bertrand Duchaufour; 2013)

I’m not sure why L’Artisan Parfumeur have given us the Explosions D’Émotions mini-range, but there we are: the logic of fragrance releases isn’t always easy to work out. As a…

Persolaise 6th September 2013 8 Comments
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Chandler Burr’s Secret Perfumer Answers Readers’ Questions

Image: OpenSky Those of you who follow Chandler Burr‘s thought-provoking Untitled Series on OpenSky (link no longer active) will no doubt be aware that ‘Season 1′ has reached its tenth…

Persolaise 4th September 2013 1 Comments
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Is That A Bell I Hear?

Some summer reading… One of those curious little ironies of life: I get tons of ideas for blog posts when I’m in ‘no writing allowed’ holiday mode. Whilst Madame Persolaise…

Persolaise 3rd September 2013 0 Comments
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Persolaise Review: Made To Measure from Gucci (perfumer unknown; 2013)

I often wonder if some perfume manufacturers enjoy having a laugh at our expense. It’s the kind of straw-grasping idea that pops into my head when I try to understand…

Persolaise 30th August 2013 4 Comments
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Persolaise Review: Eau De Monsieur from Annick Goutal (Annick Goutal / Camille Goutal & Isabelle Doyen; 1980/2013)

Wow! Cover me with slices of lemon and sprinkle me with a pinch of salt. Eau De Monsieur is back. Sadly, I never had a chance to smell the original…

Persolaise 23rd August 2013 6 Comments
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Persolaise Review: Vaara (Bertrand Duchaufour) and Iris Prima (Alberto Morillas) from Penhaligon’s (2013)

I worry about reviewing another Bertrand Duchaufour creation almost as much as I worry about reviewing another oud scent. They are both extremely ubiquitous; some would say excessively so. I’m…

Persolaise 20th August 2013 2 Comments
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Persolaise Review: Thirty Three from Ex Idolo (perfumer unknown; 2013)

This was one I approached with dread. “It’s an oud,” I was told. ‘Just kill me now,’ I thought to myself. “It’s exceptionally good,” they said. ‘Please, make it quick,’…

Persolaise 16th August 2013 8 Comments
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Persolaise Review: Pour Monsieur from Chanel (Henri Robert; 1955)

Is bitterness now seen as old-fashioned in masculine scents? I asked myself the question the other day when I decided to wear Chanel’s Pour Monsieur. Don’t get me wrong, I…

Persolaise 13th August 2013 2 Comments
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Persolaise Review: Rive D’Ambre, Shanghai Lily, Fleur De Chine and Plum Japonais from Tom Ford (perfumers unknown; 2013)

I confess I don’t find the overarching concept of this year’s Tom Ford Private Blend quartet as convincing as last year’s. In 2012, the house released four scents under the…

Persolaise 9th August 2013 8 Comments
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Persolaise Review: Perfume Calligraphy Rose from Aramis (perfumer unknown; 2013)

When Aramis released their commendable Perfume Calligraphy, I saw the move as an attempt to corner the Arabic sector of the chest-beating, alpha-male, testosterone-fuelled territory the brand has long claimed…

Persolaise 2nd August 2013 4 Comments
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Persolaise Review: Guerlain’s Parisiennes And Parisiens Come To Harrods

Dedicated followers of London’s scent routes will already be aware that Guerlain‘s Parisiens collection of ‘exclusive’ masculine fragrances (normally available only in Paris) has been at Harrods for a few…

Persolaise 30th July 2013 2 Comments
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Persolaise Review: Aqua Vitae from Maison Francis Kurkdjian (Francis Kurkdjian; 2013)

Get Lippie said it best. She and I were amongst several other writers at the press launch of Aqua Vitae and as she breathed in the scent, she closed her…

Persolaise 26th July 2013 3 Comments
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Japan’s Traditional ‘Kodo’ Incense Ceremony Comes To London

image: Cristina Jaleru – lifeofvenus.com A few months ago, I had the tremendous good fortune to witness a Japanese incense ceremony conducted by Souhitsu Isshikenn Hachiya, Junior Master at Japan’s…

Persolaise 25th July 2013 0 Comments
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À Bientôt From Persolaise

It’s that time of year again when I bid farewell to Blogger for a while and give my creative batteries a chance to recharge. I hope the rest of the…

Persolaise 24th July 2013 2 Comments
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Looking Beyond – Francis Kurkdjian At The Launch Of Aqua Vitae

I realise I may be sticking my neck out on the line by typing the following words, but I do honestly think that Francis Kurkdjian is being unfairly maligned by…

Persolaise 22nd July 2013 10 Comments
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Persolaise Review: Eau De Narcisse Bleu from Hermès (Jean-Claude Ellena; 2013)

Jean-Claude Ellena followed a somewhat more traditional path with Eau De Mandarine Ambrée, one of two ‘light’ scents released by Hermès this year. But he clearly wanted Eau De Narcisse…

Persolaise 19th July 2013 1 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.