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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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500th Post + The Winner Of Alyssa Harad’s Book

Just over three years ago, I published Post #1 here on Persolaise.com, and today I reach the 500 mark! Where has the time gone, I ask you? Answer: in a…

Persolaise 1st July 2013 0 Comments
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Persolaise Review: George from Jardins D’Ecrivains (perfumer unknown; 2012)

The marketing of perfume tends to be an intensely gender-specific business, so it’s always interesting to think about which materials and accords signify ‘feminine’ or ‘masculine’ at any given moment…

Persolaise 28th June 2013 2 Comments
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Carlos Huber & Rodrigo Flores-Roux On The Magic Behind Arquiste

I’ve already hinted at the fact that Rodrigo Flores-Roux is a great interview subject: he talks at length, but he doesn’t waffle, and he remains focussed on each question he’s…

Persolaise 26th June 2013 6 Comments
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Persolaise Review: Coming To My Senses by Alyssa Harad (2012) + A Give-Away!

In her Author’s Note at the start of Coming To My Senses, Texas-based Alyssa Harad explains that she decided not to reveal the identity of some of the perfumes she…

Persolaise 24th June 2013 49 Comments
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Persolaise Review: Ylang 49 (Frank Voelkl) and Lys 41 (Daphné Bugey) from Le Labo (2013)

THIS POST WAS SHORTLISTED IN THE ‘DIGITAL’ CATEGORY OF THE 2013 JASMINE AWARDS Wearing Ylang 49 has reminded me of a claim several perfumers have made about fragrance critics: apparently…

Persolaise 21st June 2013 6 Comments
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Is Poison On Its Way Back? – A Perfume Trend For Winter 2013

Predicting trends is a dubious business: as long as you do it often enough, a few of your pronouncements will inevitably turn out to be correct. That’s one of the…

Persolaise 19th June 2013 8 Comments
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Persolaise Review: Angel extrait from Thierry Mugler (Olivier Cresp & Yves De Chiris; 2006)

I don’t really like Angel. There, I’ve said it. I acknowledge that it is a supremely well-made fragrance with an important place in perfume history, but in terms of my…

Persolaise 17th June 2013 4 Comments
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Wrath In A Bottle – Seven Sinfully Angry Perfumes

This time, I seriously considered throwing in the towel. When Carrie asked us to pick one of the seven deadly sins for our next joint-list project, I immediately claimed ‘wrath’…

Persolaise 14th June 2013 14 Comments
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Alberto Morillas On Making Amouage’s Opus VII

When I chatted with Alberto Morillas at the London launch of Penhaligon’s Iris Prima (the full interview will appear on Basenotes) I asked him about co-authoring Amouage‘s Opus VII with…

Persolaise 12th June 2013 2 Comments
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Death By Candy: Eva Wiseman On The Power Of Scent

A few weeks ago, the consistently readable Eva Wiseman addressed the topic of scent in her Observer Magazine column. Here’s an extract: I often think about M&M’s World. It’s a…

Persolaise 10th June 2013 2 Comments
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Persolaise Review: Eau De Mandarine Ambrée from Hermès (Jean-Claude Ellena; 2013)

You can’t blame me for getting excited by the prospect of two new colognes from Jean-Claude Ellena. If there’s one thing the man knows how to do well, it’s producing…

Persolaise 7th June 2013 0 Comments
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Rodrigo Flores-Roux On Re-Making Fougère Royale For Houbigant

When I met Rodrigo Flores-Roux at the London launch of the John Varvatos range of scents, I asked him about his work on the reformulated, 2010 version of Fougère Royale,…

Persolaise 5th June 2013 4 Comments
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Looking For The Light At The End Of The Tunnel

It’s time for me to lock the study door, pull down the blinds and calm my nerves with a sniff of my beloved Habit Rouge. The Invasion Of The Day…

Persolaise 3rd June 2013 0 Comments
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Persolaise Review: Eau De Nuit from Armani (Marie Salamagne; 2013)

Knock me down with a blotter and throw me in a barrel of Pink Friday: for once we have a mainstream scent that actually delivers on its promises! Armani‘s Eau…

Persolaise 31st May 2013 6 Comments
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To Comment Or Not To Comment: Some Thoughts On Interacting With Perfume Blogs

I keep berating myself for not doing things I genuinely and sincerely want to do, but which I never seem to be able to do. As far as this post…

Persolaise 28th May 2013 18 Comments
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L’Artisan Parfumeur Closes London Boutique; Penhaligon’s To Take Its Place

An extra post today to convey some news which many of you will no doubt be sorry to read. L’Artisan Parfumeur have announced that they are to close their sole…

Persolaise 24th May 2013 14 Comments
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Persolaise Review: Sahara Noir from Tom Ford (Rodrigo Flores-Roux; 2013)

Is Tom Ford on a gender-bending mission? Last year he energised the masculine market with the female-friendly Noir (recent winner of the Perfume Extraordinaire award at the UK’s FiFis). Now…

Persolaise 24th May 2013 10 Comments
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Twenty Blotters For… Rodrigo Flores-Roux

Pick a blotter… read the question… give a short, snappy answer! I mean this as a compliment: Rodrigo Flores-Roux loves to talk. The Givaudan perfumer is a bundle of anecdotes,…

Persolaise 22nd May 2013 2 Comments
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Persolaise Review: Gris Montaigne from Christian Dior (François Demachy; 2013)

In the press release for the latest addition to the Collection Privée, Dior‘s in-house perfumer, François Demachy, is quoted as saying that the “chypre is the grey of the perfume…

Persolaise 21st May 2013 2 Comments
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Buttons, Dots And A Whole Load Of Gatsby Dresses – London’s FiFi Awards Ceremony

My FiFi evening began with a wardrobe malfunction. Just as Madame Persolaise and I were about to step onto the red carpet at the entrance to London’s Brewery, I felt…

Persolaise 20th May 2013 8 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.