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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Persolaise 1st May 2026 No Comments

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

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Tauer Perfumes Scent Gathering

A presentation from Andy Tauer never sounds like a sales pitch. With charm and humility, he invites his listeners to share his enthusiasm for perfume creation, providing enticing insights into…

Persolaise 14th October 2010 0 Comments
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Perfumers Make The Most Annoying Customers…

Here’s a funny little Sales Assistant moment for you. I was in Harrods the other day and I walked up to the Loewe counter to try 7. Within moments, a…

Persolaise 13th October 2010 6 Comments
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Tauer Giveaway Winner!

Before I announce the winner of last week’s Tauer draw, I’d like to say thank you to everyone who entered and provided such wonderful ideas for perfume names; I hope…

Persolaise 12th October 2010 1 Comments
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Tauer Perfume Giveaway Reminder

This is just a brief, pre-weekend reminder that you’ve still got a couple of days left to enter the Tauer Perfumes draw for a bottle of either Une Rose Vermeille…

Persolaise 8th October 2010 2 Comments
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Review: Memoir Man & Memoir Woman by Amouage (2010)

My experience of living in the Middle East taught me that Gulf Arab men tend to have no qualms about wearing scents that would be considered far too heady and…

Persolaise 7th October 2010 10 Comments
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Doughnuts

My head’s full of smoke and leather. It’s a shame the same can’t be said for the empty vials on my window sill. I keep telling myself that one day,…

Persolaise 6th October 2010 0 Comments
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European Perfumery At Harrods Perfume Diaries

Some of you may be aware that Harrods recently hosted an evening of presentations on European perfumery. If you’d like to read my Basenotes article about the event, please click…

Persolaise 5th October 2010 0 Comments
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Tauer Perfumes Draw + Review: Eau d'Épices by Tauer Perfumes (2010)

Some truths are worth repeating: excellent fragrances feature a delicate harmony of all their disparate components. Few contemporary perfumers are as acutely aware of this as Andy Tauer, creator of…

Persolaise 4th October 2010 60 Comments
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Advance Warning: Tauer Perfumes Giveaway

Where did September go? It feels like it was only yesterday that I returned from India, filled with determination to get back to my pungent potions without delay. Time slips…

Persolaise 3rd October 2010 0 Comments
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Review: Shalimar – Ode De La Vanille & Idylle eau de toilette by Guerlain (2010)

You can’t say that Guerlain aren’t keeping Thierry Wasser busy. This year saw the release of the third version of Homme, a new Aqua Allegoria and an exclusive, limited edition…

Persolaise 3rd October 2010 12 Comments
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Review Showcase: Vero Profumo

A few years ago, Swiss aromatherapist-turned-perfumer Vero Kern released three extrait-strength fragrances that have since developed a loyal following. She has now formulated distinctly different, eau de parfum versions of…

Persolaise 1st October 2010 0 Comments
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Pyramid Building – 2

First of all, I must convey sincere thanks to each and every one of you who took the time to respond to my initial Pyramid Building post. In addition to…

Persolaise 30th September 2010 0 Comments
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Links To Tauerville

UK-based fans of Andy Tauer’s work may be interested to learn that he’s going to launch Une Rose Vermeille and Eau d’Épices (soon to be reviewed here on Persolaise.com) in…

Persolaise 29th September 2010 0 Comments
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Interview With Roja Dove

Please click here to be taken to my exclusive Basenotes interview with Roja Dove, curator of the Perfume Diaries exhibition at Harrods. Persolaise.

Persolaise 29th September 2010 0 Comments
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Review: Bang by Marc Jacobs (2010)

Some fragrances impress you with the coherence of the entire package in which they arrive: the name, the colour of the juice, the bottle, the poster… they all interlock into…

Persolaise 28th September 2010 4 Comments
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Advance Warning: Perfume Giveaway + Scentsations of Southampton

This weekend brought a wholly unexpected and very welcome surprise. I was trying to find some information on a company about which all I could remember was that its name…

Persolaise 27th September 2010 0 Comments
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New Event At Harrods Perfume Diaries + Autumn Calls

A quick post to share a piece of info some of you may find interesting. One final event has been added to the Harrods Perfume Diaries calendar: on Thursday 30th…

Persolaise 23rd September 2010 2 Comments
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Pyramid Building – 1

Here’s a question for you: how long does it take to smell a whole fragrance? Allow me to explain what I mean. A well-respected and successful perfumer I know once…

Persolaise 20th September 2010 14 Comments
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When Persolaise Met Monsieur Guerlain…

Please click here to be redirected to my Basenotes article about a very special event I attended last week: an audience with none other than Monsieur Jean-Paul Guerlain (creator of…

Persolaise 18th September 2010 0 Comments
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Review: Bleu De Chanel by Chanel (2010)

More often than not, a spray of a new men’s perfume leaves me sorely disappointed. Most of the recipes follow the same, cardboard-cutout pattern: a mono-dimensional burst of citrus leading…

Persolaise 14th September 2010 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976
  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.