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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

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New Penhaligon’s And Chanel Shops In London

Image: Chanel Perfume is by no means the primary concern of the new Chanel boutique on Bond Street, but I’d recommend a visit even if you’re not interested in the…

Persolaise 17th July 2013 5 Comments
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A Bullet In The Air – Carlos Huber On The Creation Of Aleksandr

Following on from my email correspondence with Carlos Huber about what he considers to be the reasons for the success of his brand, Arquiste, I asked him if he would…

Persolaise 15th July 2013 8 Comments
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Persolaise Review: Oud Noir from Versace (perfumer unknown; 2013)

In the seemingly endless torrent of ‘oud’ scents pumped out by the mainstream, every now and then, something vaguely interesting raises its head above the water. Versace‘s Oud Noir is…

Persolaise 12th July 2013 0 Comments
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The Things You See At A Perfume Factory – A Visit To Robertet In Grasse

The photo above shows one of the sights that greeted me and Madame Persolaise when we visited Robertet’s Grasse factory in February*. A heap of mimosa, filling the air with…

Persolaise 10th July 2013 14 Comments
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Aurelien Guichard At London Launch Of Issey Miyake’s Pleats Please

Aurelien Guichard was in London in March to promote Pleats Please, the new feminine scent he’s made for Issey Miyake. Click here for an account of my meeting with him,…

Persolaise 9th July 2013 0 Comments
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A Very Public Convenience – Etat Libre D’Orange Boutique Opens In London

The latest sign of the continuing trendification of London’s East End is the opening of the Etat Libre D’Orange boutique (61 Redchurch Street, E2 7DJ; tube: Shoreditch High Street or…

Persolaise 8th July 2013 0 Comments
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Olivier Polge Joins His Father Jacques As Perfumer At Chanel

Big news from the house of the double-C logo. Here’s a press release I received this morning: CHANEL takes great pleasure in announcing the arrival of Olivier Polge as Perfumer…

Persolaise 5th July 2013 0 Comments
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Persolaise Review: Fate Woman (Dorothée Piot) & Fate Man (Karine Vinchon) from Amouage (2013)

If we’re in the realm of tea leaves, crystal balls and kismet, let me put my tarot cards on the table straight away: I don’t see these two scents in…

Persolaise 5th July 2013 0 Comments
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Persolaise In British Airways High Life Shop

photo: Andy Barter; set design: Nick Wood Those of you hopping aboard a British Airways flight this summer may be interested to learn that the current issue of High Life…

Persolaise 3rd July 2013 4 Comments
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500th Post + The Winner Of Alyssa Harad’s Book

Just over three years ago, I published Post #1 here on Persolaise.com, and today I reach the 500 mark! Where has the time gone, I ask you? Answer: in a…

Persolaise 1st July 2013 0 Comments
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Persolaise Review: George from Jardins D’Ecrivains (perfumer unknown; 2012)

The marketing of perfume tends to be an intensely gender-specific business, so it’s always interesting to think about which materials and accords signify ‘feminine’ or ‘masculine’ at any given moment…

Persolaise 28th June 2013 2 Comments
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Carlos Huber & Rodrigo Flores-Roux On The Magic Behind Arquiste

I’ve already hinted at the fact that Rodrigo Flores-Roux is a great interview subject: he talks at length, but he doesn’t waffle, and he remains focussed on each question he’s…

Persolaise 26th June 2013 6 Comments
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Persolaise Review: Coming To My Senses by Alyssa Harad (2012) + A Give-Away!

In her Author’s Note at the start of Coming To My Senses, Texas-based Alyssa Harad explains that she decided not to reveal the identity of some of the perfumes she…

Persolaise 24th June 2013 49 Comments
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Persolaise Review: Ylang 49 (Frank Voelkl) and Lys 41 (Daphné Bugey) from Le Labo (2013)

THIS POST WAS SHORTLISTED IN THE ‘DIGITAL’ CATEGORY OF THE 2013 JASMINE AWARDS Wearing Ylang 49 has reminded me of a claim several perfumers have made about fragrance critics: apparently…

Persolaise 21st June 2013 6 Comments
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Is Poison On Its Way Back? – A Perfume Trend For Winter 2013

Predicting trends is a dubious business: as long as you do it often enough, a few of your pronouncements will inevitably turn out to be correct. That’s one of the…

Persolaise 19th June 2013 8 Comments
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Persolaise Review: Angel extrait from Thierry Mugler (Olivier Cresp & Yves De Chiris; 2006)

I don’t really like Angel. There, I’ve said it. I acknowledge that it is a supremely well-made fragrance with an important place in perfume history, but in terms of my…

Persolaise 17th June 2013 4 Comments
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Wrath In A Bottle – Seven Sinfully Angry Perfumes

This time, I seriously considered throwing in the towel. When Carrie asked us to pick one of the seven deadly sins for our next joint-list project, I immediately claimed ‘wrath’…

Persolaise 14th June 2013 14 Comments
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Alberto Morillas On Making Amouage’s Opus VII

When I chatted with Alberto Morillas at the London launch of Penhaligon’s Iris Prima (the full interview will appear on Basenotes) I asked him about co-authoring Amouage‘s Opus VII with…

Persolaise 12th June 2013 2 Comments
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Death By Candy: Eva Wiseman On The Power Of Scent

A few weeks ago, the consistently readable Eva Wiseman addressed the topic of scent in her Observer Magazine column. Here’s an extract: I often think about M&M’s World. It’s a…

Persolaise 10th June 2013 2 Comments
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Persolaise Review: Eau De Mandarine Ambrée from Hermès (Jean-Claude Ellena; 2013)

You can’t blame me for getting excited by the prospect of two new colognes from Jean-Claude Ellena. If there’s one thing the man knows how to do well, it’s producing…

Persolaise 7th June 2013 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

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  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and 'new' No. 5 eau de toilette reviews

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.