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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Persolaise Review: Vaara (Bertrand Duchaufour) and Iris Prima (Alberto Morillas) from Penhaligon’s (2013)

I worry about reviewing another Bertrand Duchaufour creation almost as much as I worry about reviewing another oud scent. They are both extremely ubiquitous; some would say excessively so. I’m…

Persolaise 20th August 2013 2 Comments
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Persolaise Review: Thirty Three from Ex Idolo (perfumer unknown; 2013)

This was one I approached with dread. “It’s an oud,” I was told. ‘Just kill me now,’ I thought to myself. “It’s exceptionally good,” they said. ‘Please, make it quick,’…

Persolaise 16th August 2013 8 Comments
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Persolaise Review: Pour Monsieur from Chanel (Henri Robert; 1955)

Is bitterness now seen as old-fashioned in masculine scents? I asked myself the question the other day when I decided to wear Chanel’s Pour Monsieur. Don’t get me wrong, I…

Persolaise 13th August 2013 2 Comments
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Persolaise Review: Rive D’Ambre, Shanghai Lily, Fleur De Chine and Plum Japonais from Tom Ford (perfumers unknown; 2013)

I confess I don’t find the overarching concept of this year’s Tom Ford Private Blend quartet as convincing as last year’s. In 2012, the house released four scents under the…

Persolaise 9th August 2013 8 Comments
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Persolaise Review: Perfume Calligraphy Rose from Aramis (perfumer unknown; 2013)

When Aramis released their commendable Perfume Calligraphy, I saw the move as an attempt to corner the Arabic sector of the chest-beating, alpha-male, testosterone-fuelled territory the brand has long claimed…

Persolaise 2nd August 2013 4 Comments
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Persolaise Review: Guerlain’s Parisiennes And Parisiens Come To Harrods

Dedicated followers of London’s scent routes will already be aware that Guerlain‘s Parisiens collection of ‘exclusive’ masculine fragrances (normally available only in Paris) has been at Harrods for a few…

Persolaise 30th July 2013 2 Comments
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Persolaise Review: Aqua Vitae from Maison Francis Kurkdjian (Francis Kurkdjian; 2013)

Get Lippie said it best. She and I were amongst several other writers at the press launch of Aqua Vitae and as she breathed in the scent, she closed her…

Persolaise 26th July 2013 3 Comments
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Japan’s Traditional ‘Kodo’ Incense Ceremony Comes To London

image: Cristina Jaleru – lifeofvenus.com A few months ago, I had the tremendous good fortune to witness a Japanese incense ceremony conducted by Souhitsu Isshikenn Hachiya, Junior Master at Japan’s…

Persolaise 25th July 2013 0 Comments
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À Bientôt From Persolaise

It’s that time of year again when I bid farewell to Blogger for a while and give my creative batteries a chance to recharge. I hope the rest of the…

Persolaise 24th July 2013 2 Comments
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Looking Beyond – Francis Kurkdjian At The Launch Of Aqua Vitae

I realise I may be sticking my neck out on the line by typing the following words, but I do honestly think that Francis Kurkdjian is being unfairly maligned by…

Persolaise 22nd July 2013 10 Comments
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Persolaise Review: Eau De Narcisse Bleu from Hermès (Jean-Claude Ellena; 2013)

Jean-Claude Ellena followed a somewhat more traditional path with Eau De Mandarine Ambrée, one of two ‘light’ scents released by Hermès this year. But he clearly wanted Eau De Narcisse…

Persolaise 19th July 2013 1 Comments
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New Penhaligon’s And Chanel Shops In London

Image: Chanel Perfume is by no means the primary concern of the new Chanel boutique on Bond Street, but I’d recommend a visit even if you’re not interested in the…

Persolaise 17th July 2013 5 Comments
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A Bullet In The Air – Carlos Huber On The Creation Of Aleksandr

Following on from my email correspondence with Carlos Huber about what he considers to be the reasons for the success of his brand, Arquiste, I asked him if he would…

Persolaise 15th July 2013 8 Comments
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Persolaise Review: Oud Noir from Versace (perfumer unknown; 2013)

In the seemingly endless torrent of ‘oud’ scents pumped out by the mainstream, every now and then, something vaguely interesting raises its head above the water. Versace‘s Oud Noir is…

Persolaise 12th July 2013 0 Comments
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The Things You See At A Perfume Factory – A Visit To Robertet In Grasse

The photo above shows one of the sights that greeted me and Madame Persolaise when we visited Robertet’s Grasse factory in February*. A heap of mimosa, filling the air with…

Persolaise 10th July 2013 14 Comments
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Aurelien Guichard At London Launch Of Issey Miyake’s Pleats Please

Aurelien Guichard was in London in March to promote Pleats Please, the new feminine scent he’s made for Issey Miyake. Click here for an account of my meeting with him,…

Persolaise 9th July 2013 0 Comments
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A Very Public Convenience – Etat Libre D’Orange Boutique Opens In London

The latest sign of the continuing trendification of London’s East End is the opening of the Etat Libre D’Orange boutique (61 Redchurch Street, E2 7DJ; tube: Shoreditch High Street or…

Persolaise 8th July 2013 0 Comments
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Olivier Polge Joins His Father Jacques As Perfumer At Chanel

Big news from the house of the double-C logo. Here’s a press release I received this morning: CHANEL takes great pleasure in announcing the arrival of Olivier Polge as Perfumer…

Persolaise 5th July 2013 0 Comments
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Persolaise Review: Fate Woman (Dorothée Piot) & Fate Man (Karine Vinchon) from Amouage (2013)

If we’re in the realm of tea leaves, crystal balls and kismet, let me put my tarot cards on the table straight away: I don’t see these two scents in…

Persolaise 5th July 2013 0 Comments
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Persolaise In British Airways High Life Shop

photo: Andy Barter; set design: Nick Wood Those of you hopping aboard a British Airways flight this summer may be interested to learn that the current issue of High Life…

Persolaise 3rd July 2013 4 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.