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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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  • Perfume reviews
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  • Cinema Scent
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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Uncategorized

Persolaise Review: Gucci Guilty Absolute Pour Homme (Alberto Morillas; 2017)

Woah! Don’t ever let me say that mainstream masculine scents can’t be surprising any more. After years of fobbing us off with various editions of the amoeboid dross that is…

Persolaise 17th March 2017 8 Comments
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Persolaise Sixty Second Scents – Blackpepper from Comme Des Garçons (Antoine Maisondieu; 2016) + Persolaise Turns Seven!

On the eve of the 7th anniversary of this blog (doesn’t seem possible!) here’s my next Sixty Second Scents video review. This one is of a perfume which I first…

Persolaise 10th March 2017 11 Comments
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NEWS: Major Perfumery Exhibition At Somerset House, London, 21 June – 17 September 2017

This year’s perfume calendar just became much more exciting: Somerset House have announced an exhibition they’re calling ‘Perfume – A Sensory Journey Through Contemporary Scent’. In itself, this would have…

Persolaise 6th March 2017 4 Comments
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Perfume Mini-Reviews From Twitter: October to December 2016 [part 2]

Here’s part 2 of my latest round-up of Twitter mini-reviews. For part 1, please click here. Eau Des Delices from Jardins Retrouvé (Yuri Gursatz; 2016)* Classic cologne, with bright mandarine,…

Persolaise 3rd March 2017 0 Comments
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Persolaise Sixty Second Scents – Outrageous from Editions De Parfums Frederic Malle (Sophia Grojsman; 2007/2017

Here’s another Sixty Second Scents video review for you: Sophia Grojsman‘s Outrageous for Frederic Malle, which has just come out of its exclusivity to Barneys and joined the brand’s regular…

Persolaise 24th February 2017 2 Comments
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Persolaise On Feelunique – Sensual Perfumes

I suspect the folks at Feelunique were enjoying a spot of the ol’ tongue-in-cheekery when they called my latest piece ‘The Sexiest Scents Ever’. Or maybe they weren’t! Either way,…

Persolaise 21st February 2017 2 Comments
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Persolaise Review: Bois Marocain from Tom Ford (2009/2016)

The soundbites If Bois Marocain were a colour, it would be a rich, iridescent mustard, somewhere between yellow and brown. If it were an item of food, it would be…

Persolaise 17th February 2017 0 Comments
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Persolaise Sixty Second Scents – Bracken Woman from Amouage (Dorothée Piot & Karine Vinchon Spehner; 2017)

Time for another YouTube review: this one’s for Amouage‘s Bracken Woman, composed by Karine Vinchon Spehner and Dorothée Piot, under the Creative Directorship of Christopher Chong. To view the video…

Persolaise 15th February 2017 0 Comments
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National Fragrance Day 2017 – Share Your #ScentMemories

Dior Fahrenheit reminds me of my Dad on family summer holidays. Of nights together for family meals, enjoying the warm summers without a care in the world and my brothers…

Persolaise 13th February 2017 6 Comments
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Perfume Mini-Reviews From Twitter: October to December 2016 [part 1]

Here’s a round-up of some of my Twitter mini-reviews from October-December 2016. Part 2 will be posted soon. Carrot Blossom & Fennel from Jo Malone (Anne Flipo; 2016)* More like…

Persolaise 10th February 2017 4 Comments
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Persolaise Sixty Second Scents – Hot Cologne from Mugler (Jean-Christophe Hérault; 2016)

Here’s my YouTube review of the latest addition to Mugler’s Les Exceptions range, Hot Cologne, by Jean-Christophe Hérault. To view the video on the YouTube site, please click here. Persolaise

Persolaise 3rd February 2017 2 Comments
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Persolaise Shortlisted For 5 2016/17 UK Jasmine Awards

I am excited to announce that when the nominees for this year’s Fragrance Foundation UK Jasmine Awards were revealed a few hours ago, my name popped up 5 times. Actually,…

Persolaise 30th January 2017 8 Comments
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Persolaise On Feelunique – When Is A Perfume Not A Perfume?

I’ve just had another piece published on Feelunique – this time about alternative forms of perfume – so please click here if you’d like to read it. Thanks! Persolaise

Persolaise 30th January 2017 0 Comments
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Persolaise Review: Falling, Across Sands, Dancing On The Moon & Soul Of The Forest from Maison Margiela (2016)

After allowing the range to remain fairly static for a while, the creative forces at Maison Margiela have taken an unexpected conceptual leap with their Replica scents: they’ve expanded it…

Persolaise 27th January 2017 2 Comments
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Future Perfume Classics On Fashionbeans

image: Fashionbeans A couple of weeks ago, the award-winning journalist, Lee Kynaston, published a piece on Fashionbeans about modern masculine fragrances that stand a chance of becoming the classics of…

Persolaise 25th January 2017 0 Comments
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Persolaise Sixty Second Scents: Ombré Leather 16 from Tom Ford (2016)

Something a little bit different for you today: a 60-second, YouTube review. I hope you enjoy it. If you’d like to watch it on the YouTube site, please click here.…

Persolaise 20th January 2017 8 Comments
Perfume review

Persolaise Review: The Night ‘الليل’ from Editions De Parfums Frederic Malle (Dominique Ropion; 2014)

Frederic Malle The Night perfume review by award-winning critic, Persolaise (Dominique Ropion, scent, oud, 2014)

Persolaise 13th January 2017 3 Comments
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Superfood Scents – Persolaise In The Sunday Times Style

image: Sunday Times Style A little while ago, I made a brief mention of the fact that gourmand scents seem to be going through a calorie-conscious phase. I’m now thrilled…

Persolaise 8th January 2017 0 Comments
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The Best Perfumes Of 2016… In 60 Seconds

Something a little bit different for you today: a video version of my list of the best perfumes of 2016. Fear not, it’s only 60 seconds long… although it does…

Persolaise 6th January 2017 4 Comments
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The Best Perfumes Of 2016 – Greens, Dry Petals & Disco Balls

Rightly or wrongly, it looks as though 2016 is going to be marked as a particularly horribilis annus by the gods of record-keeping. Certainly, in political terms, events in the…

Persolaise 30th December 2016 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.