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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Christmas Wishes 2016

Oh look, SOMEHOW all the Christmas cooking responsibilities have fallen to me and Madame Persolaise AGAIN. Mind you, I quite enjoy the whole thing… except for the supermarket shopping. That…

Persolaise 22nd December 2016 10 Comments
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Persolaise Review: Kimonanthe from Diptyque (Fabrice Pellegrin; 2016)

The soundbites If Kimonanthe were an item of food, it would be marmalade shot through with slivers of charcoal. If it were a painting, it would be Untitled (Violet, Black,…

Persolaise 21st December 2016 2 Comments
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Persolaise’s Scents For Winter 2016 In Parfum Plus

Please click here to read my latest piece for ParfumPlus magazine, in which I run through my scented recommendations for winter 2016*. If you flick through to the next page…

Persolaise 19th December 2016 0 Comments
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Persolaise Review: Cologne Du 68 from Guerlain (Sophie Labbé; 2006)

The soundbites If Cologne Du 68 were a song, it would be Generator (1st Floor) by Freelance Whales. If it were an item of clothing, it would be your favourite…

Persolaise 16th December 2016 0 Comments
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Persolaise Review: Sideshow from Gri Gri (Anaïs Biguine; 2016)

The soundbites If Sideshow were a sculpture, it would be David Cerny’s floating hand. If it were an item of clothing, it would be a little girl’s pink party dress,…

Persolaise 9th December 2016 0 Comments
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The Complete Persolaise Christmas Gift Guide 2016

Those of you who follow me on Twitter will be aware that, over the last few days, I’ve been posting Christmas gift recommendations under the tag #PersolaiseXmas. All those posts…

Persolaise 6th December 2016 2 Comments
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Persolaise On Feelunique

image: Feelunique If you have a moment to spare, please head over to Feelunique to read the first two articles I’ve written for them as one of their new male…

Persolaise 5th December 2016 6 Comments
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Spices, Deserts & Body Heat – Persolaise Perfume Recommendations For Winter 2016

In recent weeks, much of my time has been taken up with writing articles for other platforms, which means that I haven’t had many opportunities to share my scented views…

Persolaise 25th November 2016 3 Comments
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Persolaise Review: Apsu from Ulrich Lang (2016)

The soundbites If Apsu were a colour, it would be jungle green. If it were a texture, it would be the flesh of a honeydew melon. If it were a…

Persolaise 18th November 2016 4 Comments
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Perfume Mini-Reviews From Twitter: July to September 2016 [part 2]

Here’s part 2 of the latest mini-review round-up. For part 1, please click here. Missoni edt from Missoni (Quentin Bisch; 2016)* Last year’s rainbow-hued, calorie bomb of an edp made…

Persolaise 11th November 2016 2 Comments
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Event: Frederic Malle At Selfridges London

This chap needs no introduction. Frederic Malle, the man behind one of the most influential perfume brands of the 21st century, will be making a personal appearance at the London…

Persolaise 9th November 2016 0 Comments
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Scents Of The 70s – Persolaise In The Sunday Times Style

image: Sunday Times Style An exciting weekend for me! Tomorrow (Sunday 6th November) sees the publication of my first piece for The Sunday Times‘ Style magazine, in which I examine…

Persolaise 5th November 2016 0 Comments
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Trends In Masculine Perfumery – Persolaise On Fashionbeans

The award-winning journalist, Lee Kynaston, has just written a piece for Fashionbeans in which he explores current trends in male perfumery. The article includes contributions from yours truly, as well…

Persolaise 4th November 2016 0 Comments
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Ace Of Bases – Persolaise Article In The Latest Scented Letter

I’m really pleased to announce that the latest edition of The Scented Letter – The Perfume Society’s multi-award winning magazine – features an article by yours truly on the subject…

Persolaise 3rd November 2016 0 Comments
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Persolaise Review: Dark Rebel Rider from John Varvatos (Rodrigo Flores-Roux; 2016)

The soundbites If Dark Rebel Rider were a wardrobe accessory, it would be a dark grey scarf. If it were a time of day, it would be that moment on…

Persolaise 28th October 2016 0 Comments
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Persolaise Review: Portrait Of A Lady hair & body oil and shower cream from Editions De Parfums Frederic Malle – No. 5 body oil from Chanel (2016)

During the last couple of years, Frederic Malle has added several excellent ancillary products to his perfume range (a consequence of brand owner Estée Lauder‘s considerable skills and experience in…

Persolaise 21st October 2016 2 Comments
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Perfume Mini-Reviews From Twitter: July to September 2016 [part 1]

Round-up time again. Here are some Twitter mini-reviews, covering the period July to September 2016: Classique Essence De Parfum from Jean-Paul Gaultier (Daphne Bugey; 2016)* The familiar mimosa/jasmine/orange blossom accord…

Persolaise 14th October 2016 0 Comments
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Persolaise Review: Galop D’Hermès from Hermès (Christine Nagel; 2016)

THIS POST WAS SHORTLISTED IN THE ‘INDEPENDENT – SOUNDBITE’ CATEGORY OF THE 2016/17 UK JASMINE AWARDS The soundbites If Galop D’Hermès were a painting, it would be Two Dancers In…

Persolaise 7th October 2016 3 Comments
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Persolaise’s Sexy Perfumes Revealed

Following the publication of my recent Grazia article on the latest crop of ‘sexy’ perfumes, I received several emails from non-UK-based readers who were disappointed that they couldn’t get their…

Persolaise 23rd September 2016 0 Comments
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Perfume Mini-Reviews From Twitter: April to June 2016 [part 2]

Here’s the second part of my latest round-up of mini-reviews: Eau Parfumée Au Thé Noir from Bulgari (Jacques Cavallier; 2015)** Excellent attempt to create oud cologne. The agar-rose-leather heart is…

Persolaise 16th September 2016 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
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  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.