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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

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Persolaise Review: Falling, Across Sands, Dancing On The Moon & Soul Of The Forest from Maison Margiela (2016)

After allowing the range to remain fairly static for a while, the creative forces at Maison Margiela have taken an unexpected conceptual leap with their Replica scents: they’ve expanded it…

Persolaise 27th January 2017 2 Comments
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Future Perfume Classics On Fashionbeans

image: Fashionbeans A couple of weeks ago, the award-winning journalist, Lee Kynaston, published a piece on Fashionbeans about modern masculine fragrances that stand a chance of becoming the classics of…

Persolaise 25th January 2017 0 Comments
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Persolaise Sixty Second Scents: Ombré Leather 16 from Tom Ford (2016)

Something a little bit different for you today: a 60-second, YouTube review. I hope you enjoy it. If you’d like to watch it on the YouTube site, please click here.…

Persolaise 20th January 2017 8 Comments
Perfume review

Persolaise Review: The Night ‘الليل’ from Editions De Parfums Frederic Malle (Dominique Ropion; 2014)

Frederic Malle The Night perfume review by award-winning critic, Persolaise (Dominique Ropion, scent, oud, 2014)

Persolaise 13th January 2017 3 Comments
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Superfood Scents – Persolaise In The Sunday Times Style

image: Sunday Times Style A little while ago, I made a brief mention of the fact that gourmand scents seem to be going through a calorie-conscious phase. I’m now thrilled…

Persolaise 8th January 2017 0 Comments
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The Best Perfumes Of 2016… In 60 Seconds

Something a little bit different for you today: a video version of my list of the best perfumes of 2016. Fear not, it’s only 60 seconds long… although it does…

Persolaise 6th January 2017 4 Comments
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The Best Perfumes Of 2016 – Greens, Dry Petals & Disco Balls

Rightly or wrongly, it looks as though 2016 is going to be marked as a particularly horribilis annus by the gods of record-keeping. Certainly, in political terms, events in the…

Persolaise 30th December 2016 6 Comments
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Christmas Wishes 2016

Oh look, SOMEHOW all the Christmas cooking responsibilities have fallen to me and Madame Persolaise AGAIN. Mind you, I quite enjoy the whole thing… except for the supermarket shopping. That…

Persolaise 22nd December 2016 10 Comments
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Persolaise Review: Kimonanthe from Diptyque (Fabrice Pellegrin; 2016)

The soundbites If Kimonanthe were an item of food, it would be marmalade shot through with slivers of charcoal. If it were a painting, it would be Untitled (Violet, Black,…

Persolaise 21st December 2016 2 Comments
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Persolaise’s Scents For Winter 2016 In Parfum Plus

Please click here to read my latest piece for ParfumPlus magazine, in which I run through my scented recommendations for winter 2016*. If you flick through to the next page…

Persolaise 19th December 2016 0 Comments
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Persolaise Review: Cologne Du 68 from Guerlain (Sophie Labbé; 2006)

The soundbites If Cologne Du 68 were a song, it would be Generator (1st Floor) by Freelance Whales. If it were an item of clothing, it would be your favourite…

Persolaise 16th December 2016 0 Comments
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Persolaise Review: Sideshow from Gri Gri (Anaïs Biguine; 2016)

The soundbites If Sideshow were a sculpture, it would be David Cerny’s floating hand. If it were an item of clothing, it would be a little girl’s pink party dress,…

Persolaise 9th December 2016 0 Comments
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The Complete Persolaise Christmas Gift Guide 2016

Those of you who follow me on Twitter will be aware that, over the last few days, I’ve been posting Christmas gift recommendations under the tag #PersolaiseXmas. All those posts…

Persolaise 6th December 2016 2 Comments
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Persolaise On Feelunique

image: Feelunique If you have a moment to spare, please head over to Feelunique to read the first two articles I’ve written for them as one of their new male…

Persolaise 5th December 2016 6 Comments
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Spices, Deserts & Body Heat – Persolaise Perfume Recommendations For Winter 2016

In recent weeks, much of my time has been taken up with writing articles for other platforms, which means that I haven’t had many opportunities to share my scented views…

Persolaise 25th November 2016 3 Comments
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Persolaise Review: Apsu from Ulrich Lang (2016)

The soundbites If Apsu were a colour, it would be jungle green. If it were a texture, it would be the flesh of a honeydew melon. If it were a…

Persolaise 18th November 2016 4 Comments
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Perfume Mini-Reviews From Twitter: July to September 2016 [part 2]

Here’s part 2 of the latest mini-review round-up. For part 1, please click here. Missoni edt from Missoni (Quentin Bisch; 2016)* Last year’s rainbow-hued, calorie bomb of an edp made…

Persolaise 11th November 2016 2 Comments
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Event: Frederic Malle At Selfridges London

This chap needs no introduction. Frederic Malle, the man behind one of the most influential perfume brands of the 21st century, will be making a personal appearance at the London…

Persolaise 9th November 2016 0 Comments
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Scents Of The 70s – Persolaise In The Sunday Times Style

image: Sunday Times Style An exciting weekend for me! Tomorrow (Sunday 6th November) sees the publication of my first piece for The Sunday Times‘ Style magazine, in which I examine…

Persolaise 5th November 2016 0 Comments
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Trends In Masculine Perfumery – Persolaise On Fashionbeans

The award-winning journalist, Lee Kynaston, has just written a piece for Fashionbeans in which he explores current trends in male perfumery. The article includes contributions from yours truly, as well…

Persolaise 4th November 2016 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

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  • Best Perfumes Of The Decade 2010-2019 part 1
  • Top 10 Perfumes For Spring 2026 - The Scents Of Friendship
  • Guerlain Iris Torrefie Review - Delphine Jelk; 2020

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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