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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

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What Does Unisex Mean Anyway? – Persolaise & The Perfume Pros On YouTube

For the third and final video I made with the Perfume Pros, I was asked to consider the question of why some perfumes might lend themselves more to the ‘unisex’…

Persolaise 10th July 2017 0 Comments
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Non-Perfume Post: Dariush Alavi On BBC Radio 4 Film Programme

I hope you won’t mind my stepping away from the world of perfume for a moment to bring you some news about another creative field that is dear to my…

Persolaise 7th July 2017 4 Comments
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Persolaise Sixty Second Scents: L’Eau from Tauer Perfumes (Andy Tauer; 2017) + Love At First Scent Is Back On Friday!

My latest Sixty Second Scents review is on a new release from Andy Tauer: a modern cologne called L’Eau. To watch it on the YouTube site, please click here. —…

Persolaise 3rd July 2017 4 Comments
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Stepping Over To The Other Side – Chandler Burr On You Or Someone Like You

A double-whammy for you today, you lucky, lucky people. Over on Basenotes (click here), you can read my interview with Etienne De Swardt of Etat Libre D’Orange, conducted at the…

Persolaise 29th June 2017 2 Comments
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Is It For Girls Or For Boys? – Persolaise Is Back With The Perfume Pros

Here comes the second of the videos I made with the Perfume Pros, and this time, they had something rather devious up their sleeves… but I’ll let them explain in…

Persolaise 26th June 2017 0 Comments
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Persolaise Review: Ylang Ylang from E Coudray (2016) + Initial Thoughts On The Perfume Exhibition At Somerset House

Usually, by the time I get around to writing about a limited edition release, it’s as hard to find as a shred of maturity in a Quentin Tarantino movie. So…

Persolaise 23rd June 2017 0 Comments
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Scent Of A Groom – Persolaise On Feelunique

image: Feelunique Following on from my bridal perfume piece a few weeks ago, Feelunique have now published the bridegroom counterpart: please click here to read it. Persolaise

Persolaise 22nd June 2017 0 Comments
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The Zest Of Life – Persolaise On Colognes In The Scented Letter

The latest issue of The Scented Letter – the award-winning magazine of The Perfume Society – contains a piece by yours truly on the current revival of the eau de…

Persolaise 19th June 2017 0 Comments
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Persolaise Sixty Second Scents: You Or Someone Like You from Etat Libre D’Orange (Caroline Sabas; 2017)

The people at Etat Libre D’Orange have just released another one of their collaboration scents – this time created together with Chandler Burr – and here’s my Sixty Second Scents…

Persolaise 16th June 2017 2 Comments
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Knowing How To Seduce – Interview With Nathalie Feisthauer On Basenotes

image: Basenotes At the recent London launch of Aedes De Venustas‘ Pelargonium, I managed to interview its creator, Nathalie Feisthauer (Eau Des Merveilles, Honour Man, Putain Des Palaces). Our lively…

Persolaise 14th June 2017 0 Comments
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Father’s Day Inspiration – Persolaise Joins The Perfume Pros On YouTube

A short while ago, I was honoured to be invited by the Perfume Pros to join them for a series of videos on their YouTube channel about masculine perfumery. The…

Persolaise 12th June 2017 0 Comments
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Perfume Mini-Reviews From Twitter: January to March 2017 [part 2]

Part 2 of my January to March 2017 Twitter mini-review round-up. For part 1, please click here. Myrrh & Tonka from Jo Malone (Mathilde Bijaoui; 2016)* Latter comes across as…

Persolaise 9th June 2017 2 Comments
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Is There Too Much Perfume – Persolaise In Issue 2 of Tauer Mag

image: Tauer Mag Thanks to my age and background, I have strong memories of 1980s Communist Poland. During those constraining times, if you wanted to buy a car – assuming…

Persolaise 8th June 2017 4 Comments
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Scent Of A Bride – Persolaise On Feelunique… & In The Latest Cosmopolitan!

image: Feelunique My latest piece for Feelunique tackles the topic that always comes up when May sweeps into June: the perfect perfume for a bride. To see my recommendations, please…

Persolaise 6th June 2017 0 Comments
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Persolaise Review: Rose Royale from Nicolaï (Patricia De Nicolaï; 2017)

Perfumery is often an exercise in minor variations. Pick a familiar tune. Give it a subtle twist. Change the tempo. And voila: you’ve ended up with something that manages to…

Persolaise 2nd June 2017 6 Comments
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Luxury Perfumes – Persolaise On Fashionbeans

image: Fashionbeans Male grooming expert and award-winning writer Lee Kynaston has just published a piece on Fashionbeans about ‘luxury’ perfumes for men. It features a few contributions from me, so…

Persolaise 1st June 2017 0 Comments
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Persolaise Love At First Scent Episode 3 On YouTube

Episode 3 of my Love At First Scent series is now on YouTube, so you can watch it either by clicking above or going to the YouTube site (please click…

Persolaise 26th May 2017 4 Comments
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Persolaise Sixty Second Scents: CK All from Calvin Klein (Alberto Morillas & Harry Fremont; 2017)

Do we need another flanker to CK One? Turns out that we do. Here’s my Sixty Second Scents review of the brand new CK All, put together by Alberto Morillas…

Persolaise 19th May 2017 0 Comments
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Live Coverage Of 2017 Fragrance Foundation UK Awards – But Will It Be Twitter Or Facebook?

By the time this post pops up I’ll be on the way to London for tonight’s Fragrance Foundation UK Awards ceremony. I hope to bring you live coverage of the…

Persolaise 18th May 2017 0 Comments
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Coming On Sunday: Love At First Scent Episode 3

You have been told All being well, this Sunday, 21st May 2017, at around 5 pm UK time, I hope to broadcast another Facebook Live stream: the third episode of…

Persolaise 17th May 2017 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

Most Popular Posts

  • Best Perfumes Of 2019 - Waiting For The Revolution
  • Top 10 Best Perfumes Of 2021 - Hovering In Limbo
  • Best Perfumes Of 2020 - A Time For Seeking Beauty
  • Top 10 Best Perfumes For Spring 2023 - The Scent Of Rejuvenation
  • Top 10 Best Perfumes Of 2022
  • Top 10 Perfumes For Summer 2023 - The Scent Of Sincerity
  • Top 10 Best Perfumes For Winter 2023 – Scents Of Timeless Wisdom

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Bois De Jasmin
Now Smell This
Parfumo

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.