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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Uncategorized

Scent Of A Bride – Persolaise On Feelunique… & In The Latest Cosmopolitan!

image: Feelunique My latest piece for Feelunique tackles the topic that always comes up when May sweeps into June: the perfect perfume for a bride. To see my recommendations, please…

Persolaise 6th June 2017 0 Comments
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Persolaise Review: Rose Royale from Nicolaï (Patricia De Nicolaï; 2017)

Perfumery is often an exercise in minor variations. Pick a familiar tune. Give it a subtle twist. Change the tempo. And voila: you’ve ended up with something that manages to…

Persolaise 2nd June 2017 6 Comments
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Luxury Perfumes – Persolaise On Fashionbeans

image: Fashionbeans Male grooming expert and award-winning writer Lee Kynaston has just published a piece on Fashionbeans about ‘luxury’ perfumes for men. It features a few contributions from me, so…

Persolaise 1st June 2017 0 Comments
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Persolaise Love At First Scent Episode 3 On YouTube

Episode 3 of my Love At First Scent series is now on YouTube, so you can watch it either by clicking above or going to the YouTube site (please click…

Persolaise 26th May 2017 4 Comments
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Persolaise Sixty Second Scents: CK All from Calvin Klein (Alberto Morillas & Harry Fremont; 2017)

Do we need another flanker to CK One? Turns out that we do. Here’s my Sixty Second Scents review of the brand new CK All, put together by Alberto Morillas…

Persolaise 19th May 2017 0 Comments
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Live Coverage Of 2017 Fragrance Foundation UK Awards – But Will It Be Twitter Or Facebook?

By the time this post pops up I’ll be on the way to London for tonight’s Fragrance Foundation UK Awards ceremony. I hope to bring you live coverage of the…

Persolaise 18th May 2017 0 Comments
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Coming On Sunday: Love At First Scent Episode 3

You have been told All being well, this Sunday, 21st May 2017, at around 5 pm UK time, I hope to broadcast another Facebook Live stream: the third episode of…

Persolaise 17th May 2017 0 Comments
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Persolaise Review: Azurée D’Or from Estée Lauder (2017)

It’s hard not to succumb to a sense of ennui at the interminable parade of flankers presented to us by mainstream brands these days. But when a company leaves a…

Persolaise 12th May 2017 4 Comments
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Persolaise Love At First Scent Episode 2 Is Now On YouTube

Last Friday’s episode of Love At First Scent is now on YouTube, so you can watch it either by clicking above or going to the YouTube site (please click here).…

Persolaise 10th May 2017 0 Comments
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Persolaise Sixty Second Scents: Mon Guerlain From Guerlain (Thierry Wasser; 2017) + Facebook Live Reminder

Next up in my series of Sixty Second Scents reviews is one of the most anticipated releases of the year, Thierry Wasser‘s Mon Guerlain for Guerlain. To watch the video…

Persolaise 4th May 2017 0 Comments
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In The Mood For Summer? – Persolaise On Feelunique

I know it doesn’t exactly feel like summer down here along the south coast of England, but hopefully warmer weather is on its way… so if you’re looking for scented,…

Persolaise 3rd May 2017 0 Comments
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Persolaise Love At First Scent Episode 1 On YouTube + Next Facebook Live Is This Friday!

The Facebook Live broadcast I streamed on Friday is now on YouTube, so you can watch it right here (see above) or if you prefer to watch it on the…

Persolaise 2nd May 2017 0 Comments
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Capturing The Scent Of War + Facebook Live Reminder!

I imagined I was walking in a town, partly destroyed by the war, with some fires burning, but maybe also still with some trees and some flowers around. And I…

Persolaise 27th April 2017 0 Comments
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Heads Up: Persolaise On Facebook Live Friday 28th April 2017 & In The First Issue Of Tauer Magazine

image: Andy Tauer The realm of scent is probably the most enigmatic territory in which the Ape and the Angel meet: it somehow manages to be both entirely primal and…

Persolaise 24th April 2017 0 Comments
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Perfume Mini-Reviews From Twitter: January to March 2017 [part 1]

Here’s a new Twitter mini-review round-up, this time covering the first three months of 2017. Colonia Quercia from Acqua Di Parma (2016)* Brave trying to do a mossy note. Linked…

Persolaise 21st April 2017 0 Comments
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Persolaise Sixty Second Scents – Eau Des Merveilles Bleue from Hermès (Christine Nagel; 2017)

Another Sixty Second Scents video review for you: Christine Nagel‘s Eau Des Merveilles Bleue for Hermès… complete with painful French pronunciation. To view the video on the YouTube site, please…

Persolaise 13th April 2017 0 Comments
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Persolaise Review: Pour Homme Parfum from Bottega Veneta (Daniela Andrier & Antoine Maisondieu; 2017)

I can’t help but envy Italian men their sense of style. Yes, I know I’m making a generalisation as broad as the shoulders of Michelangelo’s David, but spend a few…

Persolaise 7th April 2017 0 Comments
Perfume review

Persolaise Review: Superstitious from Editions De Parfums Frederic Malle & Alber Elbaz (Dominique Ropion; 2017)

Frederic Malle Superstitious review by award-winning perfume critic, Persolaise (Dominique Ropion, 2017)

Persolaise 31st March 2017 31 Comments
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Persolaise Sixty Second Scents – Dior Homme Sport from Christian Dior (François Demachy; 2017)

Here’s my latest Sixty Second Scents review: the 2017 version of Dior Homme Sport, composed by François Demachy. To view the video on the YouTube site, please click here. Persolaise

Persolaise 24th March 2017 4 Comments
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She’s More Than Mum – Perfume Choices For Mother’s Day 2017

It’s all too easy to forget that before she had you, your mum had a life of her own. You may have grown used to seeing her just as the…

Persolaise 20th March 2017 12 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
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  • Persolaise Review: Blu Mediterraneo - Chinotto Di Liguria from Acqua Di Parma (2018)
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • The 5 Best Chanel No. 5 Ads
  • Top 10 Best Frederic Malle Perfumes - Super Scent
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.