It’s the eve of the 6th anniversary of my blog, which makes me doubly excited to announce that I’ll be talking about my passion for perfume, my scented writing and, most importantly, the Aerin fragrance collection at Selfridges London on National Fragrance Day, Monday 21st March. If you happen to be free on that evening, please call the number below to book your ticket. I hope you can make it. It would be great to see you there!

The official info for the event is as follows:

Love fragrance? We invite you to celebrate National Fragrance Day in Selfridges Oxford Street, London, on Monday 21st March and discover the world of AERIN Beauty.


AERIN Beauty, in partnership with Dariush Alavi, acclaimed writer, perfume critic and editor of the award-winning Persolaise.com, will be hosting this event in ‘The Corner Restaurant & Champagne Bar on 2’, Second Floor, from 6:00 pm to 7:30 pm.


The evening will offer an exploration of fragrance and provide insight into the inspiration behind the AERIN Beauty collection. You will have the opportunity to receive a personalised consultation and speak with our fragrance experts.


Enjoy refreshments and canapés throughout the evening and receive a goodie bag on departure from the event.


Book your place by calling the Selfridges team on 0207 318 3702.


£20 booking fee applies, redeemable against purchase.


We look forward to welcoming you,


The Selfridges Team.


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