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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Uncategorized

Persolaise Love At First Scent Episode 7 Now On YouTube

Episode 7 of Love At First Scent is now on YouTube; please watch it by clicking above or by going directly to the YouTube site (click here). In this edition…

Persolaise 18th October 2017 2 Comments
Cinema Scent

Cinema Scent: Blade Runner 2049 (dir. Denis Villeneuve; 2017)

Despite the dubious gender politics, the self-important pace and the portentous hamminess of Jared Leto, it would be churlish to deny that Blade Runner 2049 provides much to enjoy and…

Persolaise 13th October 2017 8 Comments
Uncategorized

Next Episode Of Love At First Scent On Friday 13th October 2017

The trouble with live video broadcasts is that you have to fit them into a specific, audience-friendly, day-time slot in your schedule because they’re… errmm… live. But despite the odds,…

Persolaise 11th October 2017 0 Comments
Perfume review

Maiden Call: Thoughts On Chanel Gabrielle, Twilly D’Hermès, Mugler Aura & Gucci Bloom

Reviews of Chanel Gabreille, Hermes Twilly, Gucci Bloom & Mugler Aura by award-winning perfume critic Persolaise

Persolaise 6th October 2017 5 Comments
Uncategorized

Persolaise Love At First Scent Episode 6 On YouTube

Episode 6 of my Love At First Scent series is now on YouTube; watch it by clicking above or going to the YouTube site (please click here). In this edition…

Persolaise 2nd October 2017 0 Comments
Uncategorized

Feeling Your Fragrance: Persolaise In The Scented Letter + Facebook Live On Friday

Spend just a few minutes going through some of the world’s most-respected perfume sites, and you’re bound to see countless references to everything from vinyl to velvet. For instance, Neil…

Persolaise 26th September 2017 0 Comments
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Persolaise Review: Nuit De Bakélite from Naomi Goodsir (Isabelle Doyen; 2017)

Tuberose is going through something of a mini revival. If the press notes are to be believed, it forms a significant part of Chanel‘s new Gabrielle (consider me unconvinced on…

Persolaise 22nd September 2017 4 Comments
Cinema Scent

Cinema Scent: Detroit (dir. Kathryn Bigelow; 2017)

There had to be at least one mention of it. About two-thirds of the way through Kathryn Bigelow’s gut-punching Detroit – an account of the horrific events which took place…

Persolaise 19th September 2017 0 Comments
Uncategorized

Persolaise Review: Beach Hut Man from Amouage (Elise Benat; 2017)

I think it’s safe to assume that Christopher Chong has a sense of fun. In order to preserve the seriousness of Amouage’s signature range, the brand’s Creative Director has avoided…

Persolaise 15th September 2017 1 Comments
Cinema Scent

Cinema Scent: God’s Own Country (dir. Francis Lee; 2017)

It’s been a while since I watched a film quite as pungent as this one: from the moment it begins, Francis Lee’s moving and well-observed God’s Own Country reeks of…

Persolaise 13th September 2017 0 Comments
Uncategorized

Persolaise In Harper’s Bazaar India

It is with massive excitement that I’d like to share this piece of news with you: the latest edition of none other than Harper’s Bazaar India features an article by…

Persolaise 11th September 2017 2 Comments
Uncategorized

Perfume Mini-Reviews From Twitter: April to June 2017 [part 2]

For more mini-reviews, please click here. Orange Leaf from Perfumer H (Lyn Harris; 2017)* Cologne-like presentation of a vivid citrus leaf on a smouldering bark of wood. Displays typical Harris…

Persolaise 8th September 2017 0 Comments
Cinema Scent

Cinema Scent: Under The Shadow (dir. Babak Anvari; 2016)

Watching Babak Anvari’s superb Under The Shadow reminded me that, more often than not, the way film-makers choose to depict smell is by showing their characters’ reactions to it. Eyes…

Persolaise 1st September 2017 0 Comments
Uncategorized

Persolaise Love At First Scent Episode 5 On YouTube

Episode 5 of my Facebook Live Love At First Scent series – complete with its annoying technical issue – is now on YouTube; watch it by clicking above or going…

Persolaise 28th August 2017 2 Comments
Uncategorized

The Trouble With Perfume Adverts – Persolaise In Issue 3 of Tauer Mag

image: Tauer Perfumes I feel very fortunate to be able to say that latest edition of Tauer Mag features another piece by yours truly, this time on the far-too-vast-for-one-article subject…

Persolaise 23rd August 2017 2 Comments
Uncategorized

Minimalist Mission – Persolaise On Feelunique + The Next Episode Of Love At First Scent On Facebook Live

image: Feelunique A whisper of minimalism makes its way into my latest piece for Feelunique, featuring scents for those times when you just need to tone things down a tiny…

Persolaise 21st August 2017 0 Comments
Uncategorized

Persolaise Review: Histoire D’Orangers from L’Artisan Parfumeur (Marie Salamagne; 2017)

Perfume names are a constant source of puzzlement to me. More of than not, it’s because so many of them are downright awful (Girl Of Now?!!) but sometimes, the cause…

Persolaise 18th August 2017 2 Comments
Uncategorized

Persolaise Sixty Second Scents: Alien Musc Mysterieux from Mugler (Dominique Ropion; 2017)

Time for a dose of Sixty Second Scents. Today it’s the turn of yet another Mugler flanker: Alien Musc Mysterieux. If you’d prefer to watch it on the YouTube site,…

Persolaise 11th August 2017 0 Comments
Uncategorized

Persolaise Review: Mandarino Di Amalfi Acqua from Tom Ford (2017)

I guess it’s fair to assume that Tom Ford found gold at the bottom of his pool of water: last year’s release of an Acqua version of Neroli Portofino must…

Persolaise 4th August 2017 8 Comments
Cinema Scent

Cinema Scent: The Graduate (dir. Mike Nichols; 1967)

What’s the smell of disillusionment? According to Mike Nichols’ The Graduate – currently enjoying a 50th anniversary, big-screen re-release – it’s cigarette smoke and whisky on ice. The film’s most…

Persolaise 1st August 2017 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Top 10 Best Vetiver Perfumes 2021
  • Persolaise Review: Blu Mediterraneo - Chinotto Di Liguria from Acqua Di Parma (2018)
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • The 5 Best Chanel No. 5 Ads
  • Super Scent - The Very Best Of Hermès
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.