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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

Uncategorized

Persolaise Love At First Scent Episode 5 On YouTube

Episode 5 of my Facebook Live Love At First Scent series – complete with its annoying technical issue – is now on YouTube; watch it by clicking above or going…

Persolaise 28th August 2017 2 Comments
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The Trouble With Perfume Adverts – Persolaise In Issue 3 of Tauer Mag

image: Tauer Perfumes I feel very fortunate to be able to say that latest edition of Tauer Mag features another piece by yours truly, this time on the far-too-vast-for-one-article subject…

Persolaise 23rd August 2017 2 Comments
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Minimalist Mission – Persolaise On Feelunique + The Next Episode Of Love At First Scent On Facebook Live

image: Feelunique A whisper of minimalism makes its way into my latest piece for Feelunique, featuring scents for those times when you just need to tone things down a tiny…

Persolaise 21st August 2017 0 Comments
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Persolaise Review: Histoire D’Orangers from L’Artisan Parfumeur (Marie Salamagne; 2017)

Perfume names are a constant source of puzzlement to me. More of than not, it’s because so many of them are downright awful (Girl Of Now?!!) but sometimes, the cause…

Persolaise 18th August 2017 2 Comments
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Persolaise Sixty Second Scents: Alien Musc Mysterieux from Mugler (Dominique Ropion; 2017)

Time for a dose of Sixty Second Scents. Today it’s the turn of yet another Mugler flanker: Alien Musc Mysterieux. If you’d prefer to watch it on the YouTube site,…

Persolaise 11th August 2017 0 Comments
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Persolaise Review: Mandarino Di Amalfi Acqua from Tom Ford (2017)

I guess it’s fair to assume that Tom Ford found gold at the bottom of his pool of water: last year’s release of an Acqua version of Neroli Portofino must…

Persolaise 4th August 2017 8 Comments
Cinema Scent

Cinema Scent: The Graduate (dir. Mike Nichols; 1967)

What’s the smell of disillusionment? According to Mike Nichols’ The Graduate – currently enjoying a 50th anniversary, big-screen re-release – it’s cigarette smoke and whisky on ice. The film’s most…

Persolaise 1st August 2017 0 Comments
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Perfume Mini-Reviews From Twitter: April to June 2017 [part 1]

For more mini-reviews, please click here. Pelargonium from Aedes De Venustas (Nathalie Feisthauer; 2017)* A geranium carved out of pine, sprinkled with lemon and infused with white incense. Elegant and…

Persolaise 28th July 2017 4 Comments
Interview

The Fallen Linguist: An Interview With Nick Steward Of Gallivant

Interview with Nick Steward, founder and creative director of Gallivant, by award-winning critic Persolaise

Persolaise 26th July 2017 0 Comments
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More Updates On The London Perfume Shopping Guide

image: Jovoy Just in case some of you aren’t aware – or you need a reminder – I ought to mention that one of this site’s most popular posts is…

Persolaise 24th July 2017 0 Comments
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Persolaise Review: Concrete from Comme Des Garçons (2017)

Consider me won over. When I first began to explore Comme Des Garçons’ new Concrete – housed in a suitably industrial-looking, scratch-prone version of the familiar pebble bottle – I…

Persolaise 20th July 2017 4 Comments
Uncategorized

Keep It In The Family – Persolaise On Feelunique

image: Feelunique For my latest Feelunique article, I’ve presented a very simple guide to some of the main fragrance families (ie chypre, oriental, leather et al). If you’d like to…

Persolaise 18th July 2017 0 Comments
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Persolaise Love At First Scent Episode 4 On YouTube

Those of you who missed Episode 4 of my Facebook Live Love At First Scent series may be interested to know that it’s now on YouTube; watch it by clicking…

Persolaise 14th July 2017 0 Comments
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The Point At Which They Meet: Nicolas Chabot On Æther

You talk with buyers in London, they say, ‘Okay, if you want to get into our stores, you need to use oud, you need to concentrate at 30%, you need…

Persolaise 11th July 2017 0 Comments
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What Does Unisex Mean Anyway? – Persolaise & The Perfume Pros On YouTube

For the third and final video I made with the Perfume Pros, I was asked to consider the question of why some perfumes might lend themselves more to the ‘unisex’…

Persolaise 10th July 2017 0 Comments
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Non-Perfume Post: Dariush Alavi On BBC Radio 4 Film Programme

I hope you won’t mind my stepping away from the world of perfume for a moment to bring you some news about another creative field that is dear to my…

Persolaise 7th July 2017 4 Comments
Uncategorized

Persolaise Sixty Second Scents: L’Eau from Tauer Perfumes (Andy Tauer; 2017) + Love At First Scent Is Back On Friday!

My latest Sixty Second Scents review is on a new release from Andy Tauer: a modern cologne called L’Eau. To watch it on the YouTube site, please click here. —…

Persolaise 3rd July 2017 4 Comments
Uncategorized

Stepping Over To The Other Side – Chandler Burr On You Or Someone Like You

A double-whammy for you today, you lucky, lucky people. Over on Basenotes (click here), you can read my interview with Etienne De Swardt of Etat Libre D’Orange, conducted at the…

Persolaise 29th June 2017 2 Comments
Uncategorized

Is It For Girls Or For Boys? – Persolaise Is Back With The Perfume Pros

Here comes the second of the videos I made with the Perfume Pros, and this time, they had something rather devious up their sleeves… but I’ll let them explain in…

Persolaise 26th June 2017 0 Comments
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Persolaise Review: Ylang Ylang from E Coudray (2016) + Initial Thoughts On The Perfume Exhibition At Somerset House

Usually, by the time I get around to writing about a limited edition release, it’s as hard to find as a shred of maturity in a Quentin Tarantino movie. So…

Persolaise 23rd June 2017 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Most Popular Posts

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  • Best Perfumes Of The Decade 2010-2019 part 1
  • Guerlain Iris Torrefie Review - Delphine Jelk; 2020
  • Top 10 Best Leather Perfumes - Deserts, Cowboys & Angels

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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