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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

Uncategorized

Best Evening Perfumes – Persolaise On Feelunique

image: Feelunique Bow ties, sparkling dresses and impossible heels are all over the shops again, which must mean it’s party season. So for my latest piece for Feelunique, I’ve turned…

Persolaise 14th November 2017 0 Comments
Uncategorized

Persolaise Review: Promise ‘الوعد’ from Editions De Parfum Frederic Malle (Dominique Ropion; 2017)

I’ve long considered Frederic Malle to run as close to a perfect perfume brand as we can get. Staggering compositions. Intelligent marketing. Genuine respect for customers. There’s very little that…

Persolaise 10th November 2017 2 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: The Graduate (dir. Mike Nichols; 1967)

Regular readers will know that in recent weeks, I’ve started writing about the relatively unexplored space where the worlds of scent and cinema meet. Well, I am thrilled to announce…

Persolaise 9th November 2017 0 Comments
Uncategorized

Persolaise Love At First Scent Episode 8 On YouTube

Episode 8 of Love At First Scent – featuring my suitably Halloween-esque orange shirt – is now on YouTube; please watch it by clicking above or by going directly to…

Persolaise 7th November 2017 0 Comments
Uncategorized

Searching For The Silver Lining: The Best Modern Perfumes For Young Women

A little while ago, I published a post bemoaning the fact that many new perfume releases aimed at young women don’t treat their target audience with the intelligence they deserve.…

Persolaise 3rd November 2017 10 Comments
Uncategorized

Best Rose Perfumes – Persolaise On Feelunique + Next Episode Of Love At First Scent On Facebook Live

image: Feelunique A rose is a rose is a rose… but when it’s a perfume, it can also be so much more, a delicious phenomenon I explore in my latest…

Persolaise 30th October 2017 4 Comments
Cinema Scent

Cinema Scent: Trainspotting (dir. Danny Boyle; 1996)

The layer of scent that is forever hovering a few inches above the surface of Danny Boyle’s Trainspotting (still his best work, arguably) is almost unremittingly scatological. Based on the…

Persolaise 27th October 2017 6 Comments
Uncategorized

Perfume Gifting Guide – Persolaise Video On Feelunique’s YouTube Channel

A little while ago I had the honour of being invited into Feelunique’s London studio to record some videos for their YouTube channel. The first result of our efforts is…

Persolaise 25th October 2017 6 Comments
Uncategorized

Persolaise Review: Noir Anthracite from Tom Ford (2017)

My teachers were right: perspective is everything. When you get close to Noir Anthracite (a flanker which, despite its name, shares few features with the original Noir from 2012) your…

Persolaise 20th October 2017 6 Comments
Uncategorized

Persolaise Love At First Scent Episode 7 Now On YouTube

Episode 7 of Love At First Scent is now on YouTube; please watch it by clicking above or by going directly to the YouTube site (click here). In this edition…

Persolaise 18th October 2017 2 Comments
Cinema Scent

Cinema Scent: Blade Runner 2049 (dir. Denis Villeneuve; 2017)

Despite the dubious gender politics, the self-important pace and the portentous hamminess of Jared Leto, it would be churlish to deny that Blade Runner 2049 provides much to enjoy and…

Persolaise 13th October 2017 8 Comments
Uncategorized

Next Episode Of Love At First Scent On Friday 13th October 2017

The trouble with live video broadcasts is that you have to fit them into a specific, audience-friendly, day-time slot in your schedule because they’re… errmm… live. But despite the odds,…

Persolaise 11th October 2017 0 Comments
Perfume review

Maiden Call: Thoughts On Chanel Gabrielle, Twilly D’Hermès, Mugler Aura & Gucci Bloom

Reviews of Chanel Gabreille, Hermes Twilly, Gucci Bloom & Mugler Aura by award-winning perfume critic Persolaise

Persolaise 6th October 2017 5 Comments
Uncategorized

Persolaise Love At First Scent Episode 6 On YouTube

Episode 6 of my Love At First Scent series is now on YouTube; watch it by clicking above or going to the YouTube site (please click here). In this edition…

Persolaise 2nd October 2017 0 Comments
Uncategorized

Feeling Your Fragrance: Persolaise In The Scented Letter + Facebook Live On Friday

Spend just a few minutes going through some of the world’s most-respected perfume sites, and you’re bound to see countless references to everything from vinyl to velvet. For instance, Neil…

Persolaise 26th September 2017 0 Comments
Uncategorized

Persolaise Review: Nuit De Bakélite from Naomi Goodsir (Isabelle Doyen; 2017)

Tuberose is going through something of a mini revival. If the press notes are to be believed, it forms a significant part of Chanel‘s new Gabrielle (consider me unconvinced on…

Persolaise 22nd September 2017 4 Comments
Cinema Scent

Cinema Scent: Detroit (dir. Kathryn Bigelow; 2017)

There had to be at least one mention of it. About two-thirds of the way through Kathryn Bigelow’s gut-punching Detroit – an account of the horrific events which took place…

Persolaise 19th September 2017 0 Comments
Uncategorized

Persolaise Review: Beach Hut Man from Amouage (Elise Benat; 2017)

I think it’s safe to assume that Christopher Chong has a sense of fun. In order to preserve the seriousness of Amouage’s signature range, the brand’s Creative Director has avoided…

Persolaise 15th September 2017 1 Comments
Cinema Scent

Cinema Scent: God’s Own Country (dir. Francis Lee; 2017)

It’s been a while since I watched a film quite as pungent as this one: from the moment it begins, Francis Lee’s moving and well-observed God’s Own Country reeks of…

Persolaise 13th September 2017 0 Comments
Uncategorized

Persolaise In Harper’s Bazaar India

It is with massive excitement that I’d like to share this piece of news with you: the latest edition of none other than Harper’s Bazaar India features an article by…

Persolaise 11th September 2017 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Most Popular Posts

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.