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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

Uncategorized

Persolaise Interviews Christopher Chong In The Latest Nez + Next Facebook Live This Friday

“I don’t think any of my perfumes are strange, maybe because I live with them every single second of my life. It’s like having a child. Even if your child…

Persolaise 10th January 2018 0 Comments
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Vanilla Perfume Recommendations – Persolaise On Feelunique + Next Love At First Scent On Friday 12th January

image: Feelunique In my new article for Feelunique, I’ve turned to one of the oldest – and, arguably, one of the most divisive – perfumery ingredients: vanilla. To see which…

Persolaise 8th January 2018 4 Comments
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Scent Imitates Art – Basenotes Interview With Evody’s Cerine Vasseur & Perfumer Cecile Zarokian

image: Basenotes Vasseur (left) with Zarokian “What abstract artists did was to use shapes and colours. I thought that if I had to transpose abstraction into my field, my art,…

Persolaise 5th January 2018 0 Comments
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The Best Perfumes Of 2017 – Tobacco, Witches & Unmade Beds

I’m told ‘busy’ is now the word we most commonly use in response to ‘How have you been?’ (apparently just saying ‘Very well’ smacks of some kind subversive, trouble-making, rat-race-denying…

Persolaise 29th December 2017 10 Comments
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Christmas Wishes 2017

We’ve nearly made it, folks: another year is about to end. I’ll be posting my annual Best Of list on Friday 29th December (so please come back to read it)…

Persolaise 22nd December 2017 2 Comments
Cinema Scent

Cinema Scent: Marjorie Prime (dir. Michael Almereyda; 2017)

A part of me wants to say that the makers of Marjorie Prime missed a trick, but I realise that would just be a case of giving into churlishness. Because…

Persolaise 21st December 2017 0 Comments
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Persolaise Love At First Scent Episode 10 On YouTube + Catch Me On BBC Local Radio Tonight

Last Sunday I broadcast this year’s final episode of Love At First Scent – the 10th in the series – and I’ve now uploaded it to YouTube, so you can…

Persolaise 20th December 2017 0 Comments
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Persolaise Mini-Reviews: July to September 2017 [part 2]

Here comes part 2 of the latest digest of my mini-reviews. For part 1, please click here. Bamboo Rose from Aerin (2017)* One of a trio of rose ‘colognes’ (which…

Persolaise 19th December 2017 2 Comments
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My Personal Perfume Wardrobe – Persolaise Video On Feelunique’s YouTube Channel

For my final Feelunique video, I was asked to talk about a few scents which I actually wear: personal favourites that feature in my scent wardrobe. This gave me an…

Persolaise 18th December 2017 4 Comments
Perfume review Video

Persolaise Sixty Second Scents: Oud Wood Intense from Tom Ford (2017)

Tom Ford Oud Wood Intense review by award-winning perfume critic Persolaise (2017, Private Blend)

Persolaise 15th December 2017 0 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: The Silence Of The Lambs (dir. Jonathan Demme; 1991)

I’ve long considered The Silence Of The Lambs to be one of the most pungent films I’ve ever seen, which is why I was so excited to discuss it on…

Persolaise 14th December 2017 2 Comments
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10 Must-Try Fragrances For Men – Persolaise Video On Feelunique’s YouTube Channel

Next up on my list of collaborations with Feelunique: a showcase of must-try masculine perfumes. Enjoy! If you’d like to watch the video on the YouTube site, please click here.…

Persolaise 13th December 2017 0 Comments
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The Complete Persolaise Christmas Gift Guide 2017

Here we go, ladies and gents. Time to put aside our views about the evils of consumerism and indulge in unadulterated, materialistic pleasure. Below you’ll find all my gift recommendations…

Persolaise 12th December 2017 0 Comments
Uncategorized

10 Must-Try Fragrances For Women – Persolaise Video On Feelunique’s YouTube Channel

The other videos I recorded with the team at Feelunique have now appeared on their YouTube channel, so I’ll link to them over the course of the next few days.…

Persolaise 11th December 2017 0 Comments
Uncategorized

Persolaise Review: Elements Of Man – Strength from Ermenegildo Zegna (2017)

I haven’t given Strength the muscle it deserves. But I’m determined not to let the year end without mentioning it. One of five scents in Zegna’s high-end Elements Of Man…

Persolaise 8th December 2017 4 Comments
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Persolaise Love At First Scent Episode 9 On YouTube

Episode 9 of Love At First Scent – complete with poinsettia – is now on YouTube. Watch it above or by clicking here. In this edition I covered Wonder Bouquet…

Persolaise 4th December 2017 0 Comments
Cinema Scent

Cinema Scent: Battle Of The Sexes (dir. Jonathan Dayton & Valerie Faris; 2017)

Did someone say Yardley? During a key sequence in Battle Of The Sexes – a well-constructed account not just of Billie Jean King’s match against Bobby Riggs, but also of…

Persolaise 3rd December 2017 0 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: The Age Of Innocence (dir. Martin Scorsese; 1993)

Tighten that corset and sweep all that lust under the silk rug. For my latest segment on Francine Stock’s Film Programme on BBC Radio 4, I’m delving into the extravagant…

Persolaise 30th November 2017 0 Comments
Uncategorized

Ultimate Gift Guide – Persolaise On Feelunique + Facebook Live On Friday + More Cinema Scent On Radio 4 On Thursday

image: Feelunique In case you hadn’t realised it, we’re less than a month away from that day when the odd present is exchanged beneath a tree, so my latest Feelunique…

Persolaise 28th November 2017 2 Comments
Uncategorized

Persolaise Sixty Second Scents: L’Envol eau de toilette from Cartier (Mathilde Laurent; 2017)

Here comes another Sixty Second Scents review: the new eau de toilette of Cartier‘s L’Envol, composed by Mathilde Laurent. To watch it on YouTube.com, please click here. Persolaise

Persolaise 27th November 2017 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.