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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

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Persolaise Love At First Scent Episode 10 On YouTube + Catch Me On BBC Local Radio Tonight

Last Sunday I broadcast this year’s final episode of Love At First Scent – the 10th in the series – and I’ve now uploaded it to YouTube, so you can…

Persolaise 20th December 2017 0 Comments
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Persolaise Mini-Reviews: July to September 2017 [part 2]

Here comes part 2 of the latest digest of my mini-reviews. For part 1, please click here. Bamboo Rose from Aerin (2017)* One of a trio of rose ‘colognes’ (which…

Persolaise 19th December 2017 2 Comments
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My Personal Perfume Wardrobe – Persolaise Video On Feelunique’s YouTube Channel

For my final Feelunique video, I was asked to talk about a few scents which I actually wear: personal favourites that feature in my scent wardrobe. This gave me an…

Persolaise 18th December 2017 4 Comments
Perfume review Video

Persolaise Sixty Second Scents: Oud Wood Intense from Tom Ford (2017)

Tom Ford Oud Wood Intense review by award-winning perfume critic Persolaise (2017, Private Blend)

Persolaise 15th December 2017 0 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: The Silence Of The Lambs (dir. Jonathan Demme; 1991)

I’ve long considered The Silence Of The Lambs to be one of the most pungent films I’ve ever seen, which is why I was so excited to discuss it on…

Persolaise 14th December 2017 2 Comments
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10 Must-Try Fragrances For Men – Persolaise Video On Feelunique’s YouTube Channel

Next up on my list of collaborations with Feelunique: a showcase of must-try masculine perfumes. Enjoy! If you’d like to watch the video on the YouTube site, please click here.…

Persolaise 13th December 2017 0 Comments
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The Complete Persolaise Christmas Gift Guide 2017

Here we go, ladies and gents. Time to put aside our views about the evils of consumerism and indulge in unadulterated, materialistic pleasure. Below you’ll find all my gift recommendations…

Persolaise 12th December 2017 0 Comments
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10 Must-Try Fragrances For Women – Persolaise Video On Feelunique’s YouTube Channel

The other videos I recorded with the team at Feelunique have now appeared on their YouTube channel, so I’ll link to them over the course of the next few days.…

Persolaise 11th December 2017 0 Comments
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Persolaise Review: Elements Of Man – Strength from Ermenegildo Zegna (2017)

I haven’t given Strength the muscle it deserves. But I’m determined not to let the year end without mentioning it. One of five scents in Zegna’s high-end Elements Of Man…

Persolaise 8th December 2017 4 Comments
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Persolaise Love At First Scent Episode 9 On YouTube

Episode 9 of Love At First Scent – complete with poinsettia – is now on YouTube. Watch it above or by clicking here. In this edition I covered Wonder Bouquet…

Persolaise 4th December 2017 0 Comments
Cinema Scent

Cinema Scent: Battle Of The Sexes (dir. Jonathan Dayton & Valerie Faris; 2017)

Did someone say Yardley? During a key sequence in Battle Of The Sexes – a well-constructed account not just of Billie Jean King’s match against Bobby Riggs, but also of…

Persolaise 3rd December 2017 0 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: The Age Of Innocence (dir. Martin Scorsese; 1993)

Tighten that corset and sweep all that lust under the silk rug. For my latest segment on Francine Stock’s Film Programme on BBC Radio 4, I’m delving into the extravagant…

Persolaise 30th November 2017 0 Comments
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Ultimate Gift Guide – Persolaise On Feelunique + Facebook Live On Friday + More Cinema Scent On Radio 4 On Thursday

image: Feelunique In case you hadn’t realised it, we’re less than a month away from that day when the odd present is exchanged beneath a tree, so my latest Feelunique…

Persolaise 28th November 2017 2 Comments
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Persolaise Sixty Second Scents: L’Envol eau de toilette from Cartier (Mathilde Laurent; 2017)

Here comes another Sixty Second Scents review: the new eau de toilette of Cartier‘s L’Envol, composed by Mathilde Laurent. To watch it on YouTube.com, please click here. Persolaise

Persolaise 27th November 2017 0 Comments
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Persolaise Mini-Reviews: July to September 2017 [part 1]

Here comes another round-up of my mini-reviews, which for the first time features thoughts I’ve posted on Instagram. That’s why some of these are less mini than others, in case…

Persolaise 24th November 2017 4 Comments
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Persolaise Sixty Second Scents: Patchouli Sublime from Nicolaï (Patricia De Nicolaï; 2017)

For my latest dose of Sixty Second Scents, I’ve turned to the new release from Patricia De Nicolaï: Patchouli Sublime. You can watch the review above or directly on YouTube…

Persolaise 20th November 2017 0 Comments
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Persolaise Review: Roland Mouret – Une Amourette from Etat Libre D’Orange (Daniela Andrier; 2017)

Three aspects of the new Une Amourette – an Etat Libre D’Orange collaboration with fashion designer Roland Mouret – are worthy of attention. The first is that it marks a…

Persolaise 17th November 2017 4 Comments
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Unisex Perfumes – Double Dose Of Persolaise On BBC Radio

The subject of unisex perfumes has obviously been high on the minds of some BBC Radio producers, because two of them asked me to appear on their programmes to chat…

Persolaise 16th November 2017 0 Comments
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Best Evening Perfumes – Persolaise On Feelunique

image: Feelunique Bow ties, sparkling dresses and impossible heels are all over the shops again, which must mean it’s party season. So for my latest piece for Feelunique, I’ve turned…

Persolaise 14th November 2017 0 Comments
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Persolaise Review: Promise ‘الوعد’ from Editions De Parfum Frederic Malle (Dominique Ropion; 2017)

I’ve long considered Frederic Malle to run as close to a perfect perfume brand as we can get. Staggering compositions. Intelligent marketing. Genuine respect for customers. There’s very little that…

Persolaise 10th November 2017 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

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  • Zara Leather Jardin, Bulgari Eau Parfumee - The Vert eau de toilette and other reviews - 2025
  • Top 10 Perfumes For Spring 2026 - The Scents Of Friendship
  • Frederic Malle Contre-Jour review - Annick Menardo; 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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