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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Uncategorized

10 Must-Try Fragrances For Women – Persolaise Video On Feelunique’s YouTube Channel

The other videos I recorded with the team at Feelunique have now appeared on their YouTube channel, so I’ll link to them over the course of the next few days.…

Persolaise 11th December 2017 0 Comments
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Persolaise Review: Elements Of Man – Strength from Ermenegildo Zegna (2017)

I haven’t given Strength the muscle it deserves. But I’m determined not to let the year end without mentioning it. One of five scents in Zegna’s high-end Elements Of Man…

Persolaise 8th December 2017 4 Comments
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Persolaise Love At First Scent Episode 9 On YouTube

Episode 9 of Love At First Scent – complete with poinsettia – is now on YouTube. Watch it above or by clicking here. In this edition I covered Wonder Bouquet…

Persolaise 4th December 2017 0 Comments
Cinema Scent

Cinema Scent: Battle Of The Sexes (dir. Jonathan Dayton & Valerie Faris; 2017)

Did someone say Yardley? During a key sequence in Battle Of The Sexes – a well-constructed account not just of Billie Jean King’s match against Bobby Riggs, but also of…

Persolaise 3rd December 2017 0 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: The Age Of Innocence (dir. Martin Scorsese; 1993)

Tighten that corset and sweep all that lust under the silk rug. For my latest segment on Francine Stock’s Film Programme on BBC Radio 4, I’m delving into the extravagant…

Persolaise 30th November 2017 0 Comments
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Ultimate Gift Guide – Persolaise On Feelunique + Facebook Live On Friday + More Cinema Scent On Radio 4 On Thursday

image: Feelunique In case you hadn’t realised it, we’re less than a month away from that day when the odd present is exchanged beneath a tree, so my latest Feelunique…

Persolaise 28th November 2017 2 Comments
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Persolaise Sixty Second Scents: L’Envol eau de toilette from Cartier (Mathilde Laurent; 2017)

Here comes another Sixty Second Scents review: the new eau de toilette of Cartier‘s L’Envol, composed by Mathilde Laurent. To watch it on YouTube.com, please click here. Persolaise

Persolaise 27th November 2017 0 Comments
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Persolaise Mini-Reviews: July to September 2017 [part 1]

Here comes another round-up of my mini-reviews, which for the first time features thoughts I’ve posted on Instagram. That’s why some of these are less mini than others, in case…

Persolaise 24th November 2017 4 Comments
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Persolaise Sixty Second Scents: Patchouli Sublime from Nicolaï (Patricia De Nicolaï; 2017)

For my latest dose of Sixty Second Scents, I’ve turned to the new release from Patricia De Nicolaï: Patchouli Sublime. You can watch the review above or directly on YouTube…

Persolaise 20th November 2017 0 Comments
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Persolaise Review: Roland Mouret – Une Amourette from Etat Libre D’Orange (Daniela Andrier; 2017)

Three aspects of the new Une Amourette – an Etat Libre D’Orange collaboration with fashion designer Roland Mouret – are worthy of attention. The first is that it marks a…

Persolaise 17th November 2017 4 Comments
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Unisex Perfumes – Double Dose Of Persolaise On BBC Radio

The subject of unisex perfumes has obviously been high on the minds of some BBC Radio producers, because two of them asked me to appear on their programmes to chat…

Persolaise 16th November 2017 0 Comments
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Best Evening Perfumes – Persolaise On Feelunique

image: Feelunique Bow ties, sparkling dresses and impossible heels are all over the shops again, which must mean it’s party season. So for my latest piece for Feelunique, I’ve turned…

Persolaise 14th November 2017 0 Comments
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Persolaise Review: Promise ‘الوعد’ from Editions De Parfum Frederic Malle (Dominique Ropion; 2017)

I’ve long considered Frederic Malle to run as close to a perfect perfume brand as we can get. Staggering compositions. Intelligent marketing. Genuine respect for customers. There’s very little that…

Persolaise 10th November 2017 2 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: The Graduate (dir. Mike Nichols; 1967)

Regular readers will know that in recent weeks, I’ve started writing about the relatively unexplored space where the worlds of scent and cinema meet. Well, I am thrilled to announce…

Persolaise 9th November 2017 0 Comments
Uncategorized

Persolaise Love At First Scent Episode 8 On YouTube

Episode 8 of Love At First Scent – featuring my suitably Halloween-esque orange shirt – is now on YouTube; please watch it by clicking above or by going directly to…

Persolaise 7th November 2017 0 Comments
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Searching For The Silver Lining: The Best Modern Perfumes For Young Women

A little while ago, I published a post bemoaning the fact that many new perfume releases aimed at young women don’t treat their target audience with the intelligence they deserve.…

Persolaise 3rd November 2017 10 Comments
Uncategorized

Best Rose Perfumes – Persolaise On Feelunique + Next Episode Of Love At First Scent On Facebook Live

image: Feelunique A rose is a rose is a rose… but when it’s a perfume, it can also be so much more, a delicious phenomenon I explore in my latest…

Persolaise 30th October 2017 4 Comments
Cinema Scent

Cinema Scent: Trainspotting (dir. Danny Boyle; 1996)

The layer of scent that is forever hovering a few inches above the surface of Danny Boyle’s Trainspotting (still his best work, arguably) is almost unremittingly scatological. Based on the…

Persolaise 27th October 2017 6 Comments
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Perfume Gifting Guide – Persolaise Video On Feelunique’s YouTube Channel

A little while ago I had the honour of being invited into Feelunique’s London studio to record some videos for their YouTube channel. The first result of our efforts is…

Persolaise 25th October 2017 6 Comments
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Persolaise Review: Noir Anthracite from Tom Ford (2017)

My teachers were right: perspective is everything. When you get close to Noir Anthracite (a flanker which, despite its name, shares few features with the original Noir from 2012) your…

Persolaise 20th October 2017 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.