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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

Uncategorized

6 Perfume Styles Everyone Should Own – Persolaise On Feelunique

In my latest article for Feelunique, I provide a few recommendations for ensuring that your perfume wardrobe contains at least one example of each of the main scent styles.To see…

Persolaise 20th March 2018 0 Comments
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Persolaise Review: 50 ml D’Ambiguité from Marlou (2017)

I do love a perfume name that makes me laugh. In much the same way that Etat Libre D’Orange’s Rien always elicits a chuckle – because, in fact, it contains…

Persolaise 16th March 2018 2 Comments
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Persolaise Turns 8 + Love At First Scent & #Smellfie

Exactly eight years ago today, I published my very first post here on Persolaise.com, so I wanted to mark the occasion by saying a larger-than-Karl-Lagerfeld’s-ego thank you to each and…

Persolaise 11th March 2018 12 Comments
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Persolaise Mini-Reviews: October to December 2017 [part 2]

Here’s part 2 of my latest round-up of mini-reviews. For part 1, please click here. Enjoy! Un Air De Bretagne from L’Artisan Parfumeur (Juliette Karagueuzoglou; 2017)* I remain a huge…

Persolaise 9th March 2018 6 Comments
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Persolaise Review: Cardamusc from Hermès (Christine Nagel; 2018)

I have spent a disgraceful amount of time trying to write this particular piece, as I have never been in the position of composing anything quite like it. One false…

Persolaise 2nd March 2018 8 Comments
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Once Upon A Scent – Persolaise On Romantic Perfumes In ParfumPlus

My latest article in the Middle East’s ParfumPlus magazine turns to the not-unfamiliar connection between perfume and romance. To read it, please click on this link which will take you…

Persolaise 27th February 2018 2 Comments
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“Your Claims Have To Be Honest” – An Interview With Rodrigo Flores-Roux

With no fewer than 12 Fragrance Foundation Awards under his belt – the first one being for Clinique‘s Happy – Rodrigo Flores-Roux is unquestionably one of the most successful and…

Persolaise 23rd February 2018 10 Comments
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Persolaise Mini-Reviews: October to December 2017 [part 1]

It’s mini time again: another round-up of my reviews from Twitter and Instagram. To read the others in the series, please click here. La Petite Robe Noire Black Perfecto from…

Persolaise 19th February 2018 4 Comments
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Persolaise Love At First Scent Episode 12 On YouTube

The 12th episode of Love At First Scent was broadcast on Facebook Live on Sunday and you can now catch it on YouTube. As always, you can watch it above…

Persolaise 14th February 2018 0 Comments
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Persolaise Review: Dryad from Papillon (Liz Moores; 2017)

It’s so wonderful to behold a perfumer maturing right under your nose. With her debut trio, Papillon’s Liz Moores proved that hers is a considerable talent, even though at least…

Persolaise 9th February 2018 0 Comments
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Next Episode Of Love At First Scent On Facebook Live This Sunday

Here’s a brief announcement that the next episode of my Facebook Live series, Love At First Scent, will be broadcast on Sunday 11th February at 3:00 pm UK time (10:00…

Persolaise 7th February 2018 0 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: Black Narcissus (dir. Michael Powell & Emeric Pressburger; 1947)

Cinema Scent is back on BBC Radio 4’s Film Programme tomorrow (Thursday 1st Feb) at 4 pm (UK time) and in this episode, the movie I’ve chosen takes us to…

Persolaise 31st January 2018 2 Comments
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Persolaise Sixty Second Scents: Bruma from Trudon (Antoine Lie; 2017)

The latest instalment of Sixty Second Scents features a release that made it onto my list of the best perfumes of 2017: Antoine Lie‘s Bruma for Trudon. You can watch…

Persolaise 26th January 2018 0 Comments
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Who Am I Today? – Persolaise On Feelunique

image: Feelunique The mood-shifting – or should that be ‘mood-reflecting? – power of perfume is the subject of my first article of the year for Feelunique. Please click here to…

Persolaise 23rd January 2018 0 Comments
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Persolaise Review: L’Oudh from Tauer Perfumes (Andy Tauer; 2017)

One of the statements made most often in assessments of the success of Apple is that, in terms of coming up with a certain product or idea, the company was…

Persolaise 19th January 2018 2 Comments
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Persolaise Love At First Scent Episode 11 On YouTube

This year’s first episode of Love At First Scent was broadcast on Facebook Live on Friday and it has now been uploaded to YouTube. As ever, you can watch it…

Persolaise 15th January 2018 0 Comments
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Persolaise Interviews Christopher Chong In The Latest Nez + Next Facebook Live This Friday

“I don’t think any of my perfumes are strange, maybe because I live with them every single second of my life. It’s like having a child. Even if your child…

Persolaise 10th January 2018 0 Comments
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Vanilla Perfume Recommendations – Persolaise On Feelunique + Next Love At First Scent On Friday 12th January

image: Feelunique In my new article for Feelunique, I’ve turned to one of the oldest – and, arguably, one of the most divisive – perfumery ingredients: vanilla. To see which…

Persolaise 8th January 2018 4 Comments
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Scent Imitates Art – Basenotes Interview With Evody’s Cerine Vasseur & Perfumer Cecile Zarokian

image: Basenotes Vasseur (left) with Zarokian “What abstract artists did was to use shapes and colours. I thought that if I had to transpose abstraction into my field, my art,…

Persolaise 5th January 2018 0 Comments
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The Best Perfumes Of 2017 – Tobacco, Witches & Unmade Beds

I’m told ‘busy’ is now the word we most commonly use in response to ‘How have you been?’ (apparently just saying ‘Very well’ smacks of some kind subversive, trouble-making, rat-race-denying…

Persolaise 29th December 2017 10 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Most Popular Posts

  • Top 10 Perfumes For Autumn 2026 - A Sense Of Renewal
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  • Best Perfumes Of The Decade 2010-2019 part 1
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.