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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

Uncategorized

King Henmo VIII

Day 21: Anti-Catholic mo Fear not, patient readers: the mask parade will soon be over. Movember is about to enter its final week, which means I haven’t got long to…

Persolaise 22nd November 2011 2 Comments
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Almo Einstein + Next Year’s Perfume Releases

Day 19: Nobel Prize winning mo It’s Day 19 of Movember and I think the time has come for me to start styling this itchy addition to my face. Question…

Persolaise 20th November 2011 6 Comments
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The Taste Of Fragrance: A*Men, Alien, Angel & Womanity from Thierry Mugler (2011)

Even though I hardly ever wear any of the brand’s fragrances myself – with the exception of the discontinued

Persolaise 18th November 2011 6 Comments
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Julius Caemo + Jean-François Laporte Obituary

Day 16: Ave mo Another day, another photo. (And in case you’re wondering, yes, I’ve got plenty more masks.) I think it’s safe to say that the ‘tache is now…

Persolaise 17th November 2011 2 Comments
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Queen Mobeth I

 Day 14: Shakespeare’s favourite mo As I type these words, it’s Day 14 of Movember and my upper lip has got its own winter coat. For those of you…

Persolaise 15th November 2011 6 Comments
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Clint Eastmo + Back On The Topic Of Time

Day 12: Plenty mo Yes, all right: the picture above is a fake. The handsome moustache I’m sporting in it is part of a set given to me by one…

Persolaise 13th November 2011 2 Comments
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Amouage Home Scents

It’s not often that I publish a review of home scents on Persolaise.com – keeping up with ‘skin fragrance’ releases is hard enough – but every now and then, it’s…

Persolaise 11th November 2011 8 Comments
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Clemopatra + Thierry Wasser Interview

Day 9: Have mo, will seduce Roman emperor As I type these words, Day 9 is coming to a close and I think it’s safe to say that there’s mo…

Persolaise 10th November 2011 0 Comments
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Dame Edmo

Day 7: Mo down under Here’s another photographic update for you. (I hope your enjoyment of these is equal to the embarrassment I feel when publishing them.) Feel free to…

Persolaise 8th November 2011 4 Comments
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Shermo Holmes

Day 5: No pipe; a bit more mo I’m beginning to think the Middle Eastern half of my genes hasn’t got an altruistic nature. As I type these words, it’s…

Persolaise 6th November 2011 2 Comments
Perfume review

Santal Blush & Jasmin Rouge from Tom Ford Private Blend (2011) + Jersey Winner

Tom Ford Santal Blush and Jasmin Rouge review by award-winning perfume critic Persolaise (Yann Vasnier, Rodrigo Flores-Roux, 2011)

Persolaise 4th November 2011 4 Comments
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Ziggy Modust + Chanel Reminder

Day 3: Not much mo Well, well, well, who would’ve thought that a few days’ worth of shaving abstinence would get such a fantastic response? It’s only Day 3 of…

Persolaise 3rd November 2011 8 Comments
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Ready Steady Mo

Okay, further to my post from Sunday, I’ve decided I’m going to do this thing: for the next month, I shall attempt to raise funds for research into prostate cancer…

Persolaise 1st November 2011 4 Comments
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Is It Time For Some Mo Love?

I’ve spent the last few days thinking a great deal about facial hair. Those of you who are aware of the annual Movember campaign will know why. Set up in…

Persolaise 30th October 2011 14 Comments
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Review: Jersey from Chanel (2011) + Sample Give-Away

A curious release, this one. Subjectivity aside, it’s a musky lavender in which Jacques Polge has chosen to emphasise the lemony, herbaceous aspects of Provence’s ubiquitous sachet-filler whilst placing it…

Persolaise 28th October 2011 36 Comments
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Let’s Ban Those Light, Fresh, Aqua Noirs

I appreciate that coming up with a fitting name for a perfume must be almost as difficult as creating the juice itself. Whether we like it or not, a fragrance’s…

Persolaise 25th October 2011 17 Comments
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Will M7 Live To Be Hairy Again + Thanks For The Social Stuff

Just a brief post from me today to say thanks to everybody who responded to my recent call for views on the subject of social media. In addition to the…

Persolaise 23rd October 2011 4 Comments
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Review: Trayee from Neela Vermeire Créations (2011)

It’s a cliché, but like many clichés, it happens to be true: India is a land in which you’re constantly confronted by smells. Therefore, it’s hardly surprising that it’s often…

Persolaise 21st October 2011 7 Comments
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Much Too Wild For Goutal

I’m pleased to add another name to my growing roster of Wonderful Sales Assistants In London Perfumeries. Today it’s Eric, the Parisian employee at London’s sole, standalone branch of Annick…

Persolaise 18th October 2011 10 Comments
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Review: Mon Parfum Chéri from Annick Goutal, Lumière Noire Pour Femme Elixir and Aqua Universalis Forte Elixir from Maison Francis Kurkdjian (2011)

The moment I tried Goutal’s latest, I knew I

Persolaise 14th October 2011 12 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Bois De Jasmin
Now Smell This
Parfumo

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.