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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Review: Jersey from Chanel (2011) + Sample Give-Away

A curious release, this one. Subjectivity aside, it’s a musky lavender in which Jacques Polge has chosen to emphasise the lemony, herbaceous aspects of Provence’s ubiquitous sachet-filler whilst placing it…

Persolaise 28th October 2011 36 Comments
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Let’s Ban Those Light, Fresh, Aqua Noirs

I appreciate that coming up with a fitting name for a perfume must be almost as difficult as creating the juice itself. Whether we like it or not, a fragrance’s…

Persolaise 25th October 2011 17 Comments
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Will M7 Live To Be Hairy Again + Thanks For The Social Stuff

Just a brief post from me today to say thanks to everybody who responded to my recent call for views on the subject of social media. In addition to the…

Persolaise 23rd October 2011 4 Comments
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Review: Trayee from Neela Vermeire Créations (2011)

It’s a cliché, but like many clichés, it happens to be true: India is a land in which you’re constantly confronted by smells. Therefore, it’s hardly surprising that it’s often…

Persolaise 21st October 2011 7 Comments
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Much Too Wild For Goutal

I’m pleased to add another name to my growing roster of Wonderful Sales Assistants In London Perfumeries. Today it’s Eric, the Parisian employee at London’s sole, standalone branch of Annick…

Persolaise 18th October 2011 10 Comments
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Review: Mon Parfum Chéri from Annick Goutal, Lumière Noire Pour Femme Elixir and Aqua Universalis Forte Elixir from Maison Francis Kurkdjian (2011)

The moment I tried Goutal’s latest, I knew I

Persolaise 14th October 2011 12 Comments
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So Tell Me… Do You REALLY Like Tweeting…?

I need to seek your help again. I’m just putting the finishing touches to a presentation I’ll soon be delivering at a Fragrance Foundation UK event on the subject of…

Persolaise 11th October 2011 34 Comments
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Review: The Disappointments (2011)

Here’s something that doesn’t happen very often: I don’t have a perfume I’d like to review this week. To be more precise, I’ve got plenty which I could review, but…

Persolaise 7th October 2011 12 Comments
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I’ll Just Put The Kettle On

Sometimes, the most potent scent memories are the ones that come as a complete surprise. Deliberately smelling some vintage Fidji or Aramis in order to conjure a recollection of a…

Persolaise 4th October 2011 4 Comments
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Review: Jardin Du Poete from Eau d’Italie and Bang Bang from Marc Jacobs (2011)

The pixies and elves of Marketing Land would have us believe that Bang Bang is for “men who

Persolaise 30th September 2011 22 Comments
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Vintage Sample Winner + Symine Salimpour Interview On Estellana

Oh look, September’s nearly over, but good old Blighty’s decided to rewind to August for a few days. Time to put the jumpers away again! Yes indeed, it seems we’re…

Persolaise 27th September 2011 2 Comments
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London Perfume Evening + Give-Away Reminder

I hope you’re all having a good weekend, wherever you are. Just two brief items from me today. Firstly, please don’t forget that you’ve got until 10 pm tomorrow night…

Persolaise 25th September 2011 6 Comments
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Reviews: J’Adore eau de toilette from Christian Dior, Angel eau de toilette from Thierry Mugler and Candy from Prada (2011)

Over

Persolaise 23rd September 2011 19 Comments
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Italians Don’t Like Shalimar + End Of Summer Give-Away

I need a few lessons in basic Buddhism. One of the main problems with having an extremely busy Day Job and a tendency to go away on long holidays is…

Persolaise 20th September 2011 58 Comments
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Review: No. 19 Poudré from Chanel (2011) and Miriam from Tableau De Parfums (2011) + Miriam Winners

There’s a lot of anti-Chanel feeling around at the moment. Before the venerable house had given everyone an opportunity to recover from the various Chance flankers, they released Bleu which…

Persolaise 16th September 2011 8 Comments
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This Is How It’s Done: Tanagra And Bouteille On The Côte d’Azur

Although Madame Persolaise’s French is pretty good, she thought it might be useful for us to take a culinary dictionary on our travels this year, just to make the process…

Persolaise 13th September 2011 4 Comments
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Review: Kokorico from Jean-Paul Gaultier (2011)

There’s at least one person in the world who thinks Kokorico is a work of genius. A couple of weeks ago, when I picked up the scent’s tester at a…

Persolaise 9th September 2011 14 Comments
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Evelyn Avenue Interview + Miriam Give-Away

Some of you will no doubt be aware that perfumer Andy Tauer has entered into an intriguing collaboration with film-maker Brian Pera (of Evelyn Avenue). Over the course of the…

Persolaise 7th September 2011 50 Comments
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Give-Away Teaser + Reasons To Be Thankful

We’re surrounded by empty suitcases. The washing machine has been whirring away for hours. There’s a heap of unopened junk mail in the bin. All this means we’re back at…

Persolaise 4th September 2011 8 Comments
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Review: Vitriol d’Oeillet from Serge Lutens (2011)

Uncle Serge and Christopher Sheldrake have been up to their old tricks again. Their latest release could easily be dismissed as an old-fashioned feminine, a woody floral stuck somewhere in…

Persolaise 2nd September 2011 10 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.