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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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New Cure For Insomnia: Counting Perfume Releases

It’s the final week of August, the holiday’s nearly over and life will soon have to return to normal at Maison Persolaise. It’s going to take a little while for…

Persolaise 30th August 2011 6 Comments
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Reviews: Yuzu Man from Caron (2011) & Hiroshima Mon Amour from Nez À Nez (2011)

The spirit of orientalism is alive in the latest masculine from Caron. Yuzu takes its inspiration from the East Asian (predominantly Japanese) fruit of the same name, and as you’d…

Persolaise 26th August 2011 0 Comments
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What’s My Credit Card Limit Again…?

It’s always at this point in our epic summer holidays that Madame Persolaise and I wish we could slow down time. There’s still so much to do, so much to…

Persolaise 23rd August 2011 12 Comments
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Reviews: Juniper Sling, Esprit Du Roi & Eau Sans Pareil from Penhaligon’s (2011)

Would it be too cruel to say that Penhaligon’s Anthology series of re-issues comes to a close not with a bang, but a whimper? Eau Sans Pareil is pleasant enough,…

Persolaise 19th August 2011 10 Comments
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Review: Stecca from Hilde Soliani (2008)

If I must have a fragrance that isn’t flawless in its entirety, then I’ll choose one whose weak section is the top notes: at least they fade away fairly rapidly.…

Persolaise 12th August 2011 6 Comments
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If It’s Friday, This Must Be Grasse

Free Wifi hasn’t been as easy to find as I’d hoped, but I’m pleased to say that so far the holiday has gone very well (although I gather the situation…

Persolaise 9th August 2011 6 Comments
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Review: Mon Numero 1, 6, 8, 9 & 10 from L’Artisan Parfumeur (2011)

Is there anyone out there who thinks there should be more perfume releases? Clearly, the answer to that question is a resounding Yes, because the number of new creations emerging…

Persolaise 5th August 2011 7 Comments
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Poisonous Candles + Roja Dove At The Wellcome Collection

I hope you’re all behaving yourselves while I’m catching up on my summer reading. I’m just breaking my cyber-silence for a few moments to let you know that an article…

Persolaise 2nd August 2011 4 Comments
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Review: Auburn Pentachord, Verdant Pentachord & White Pentachord from Tauer Perfumes (2011)

One of the reasons I’m an admirer of the music of Björk is that it combines the finest elements of classicism with a reckless love of everything that modernity has…

Persolaise 29th July 2011 14 Comments
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London Perfume Shopping Guide (SEE BELOW FOR NEW VERSION)

ON 8th FEBRUARY 2012 THIS POST WON THE 2011 JASMINE AWARD FOR ‘BEST WEBSITE FEATURE ON FRAGRANCE’ *** THIS PARTICULAR VERSION OF THE LONDON PERFUME SHOPPING GUIDE IS NO LONGER…

Persolaise 26th July 2011 69 Comments
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Ciao For Now – Summer Break 2011

It’s hard to believe, but almost twelve months ago to the day, I published a post saying that Madame Persolaise and I were busy packing for our summer holiday. Well,…

Persolaise 24th July 2011 22 Comments
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Reviews: Fareb, Sucre D’Ebène, Manguier Métisse, Ambre Céruléen & Naïviris from Huitième Art (2010)

The unifying concept behind Pierre Guillaume’s Huitième Art certainly seems promising on paper. “What would Chanel N° 5 be without its aldehydes,” asks the range’s dedicated website, “L’Eau Sauvage without…

Persolaise 22nd July 2011 14 Comments
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The Lynx Effect – Episode 3 Of The BBC’s Perfume Documentary

If divisiveness is a measure of the quality of a piece of work, then Ian Denyer’s final entry in his Perfume documentary is probably the best of the series. Whilst…

Persolaise 19th July 2011 18 Comments
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Is That CK One Summer On Your Dressing Table?

For the last few days, the atmosphere at Maison Persolaise has been filled not with the scents of lilial, isobutyl quinoline and phenyl ethyl alcohol, but melting chocolate, hot butter…

Persolaise 17th July 2011 23 Comments
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Reviews: Shalimar Parfum Initial from Guerlain and Miss Dior Chérie Blooming Bouquet from Christian Dior (2011)

Okay, here we go. Time to bite the bullet and articulate my thoughts on what is unquestionably one of the most important perfume releases of the year, regardless of the…

Persolaise 15th July 2011 19 Comments
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To Snub Or To Scathe?

You know you’re exhausted when you place an order for what you think is a new raw material only to discover that you’ve already got it in your lab. In…

Persolaise 12th July 2011 24 Comments
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Mona Di Orio Draw Winner + Impossible Potion – Episode 2 Of The BBC’s Perfume Documentary

Despite the best efforts of an eccentric, pipe-smoking, kilt-wearing American, the trans-Atlantic battle in the second episode of BBC Four’s Perfume documentary is again won by France. In this instalment,…

Persolaise 10th July 2011 14 Comments
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Review: 02 Owari from Odin (2009)

You know the onomatopoeic ‘sound effect’ captions used in comic books? Well, Owari opens with a KA-POW, BANG, SHAZZAM! The top notes leap off the skin in a burst of…

Persolaise 8th July 2011 6 Comments
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Persolaise Inhales Again

I don’t want to speak too soon, but I think it’s safe to say that the Invasion Of The Day Job (Summer 2011) is just about over. If you experience…

Persolaise 5th July 2011 8 Comments
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Wake Up And Smell The PR – Episode 1 Of The BBC’s Perfume Documentary

Irony is alive and well… at least in the world of TV documentaries. After months of anticipation, those of us based in the UK finally got to watch part 1…

Persolaise 3rd July 2011 22 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.