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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

Uncategorized

Best Perfumes Of 2012

What a year it’s been. Madonna and Gaga clashed in a celebrity scent battle. A little black dress went viral on YouTube. Brad Pitt spouted nonsense about journeys in an…

Persolaise 28th December 2012 12 Comments
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Christmas Wishes 2012

Well, the weather may be misery itself at the moment – spare a thought for the poor souls who’ve had to be evacuated from their flooded homes – but Maison…

Persolaise 24th December 2012 4 Comments
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Playing Catch-Up: Autumn/Winter 2012 (part 2) – from Balmain to Liz Earle

As promised last week, here’s the second phase of my move to tick a few names off my ‘Should Review’ list. Apart from oud, if there was one trend that…

Persolaise 21st December 2012 2 Comments
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Winding Down… And Wondering How Much Cash Santa Has In His Sack

It’s time to prepare Persolaise.com for its winter slumber. Friday will see the publication of the second instalment of my ‘catch-up’ reviews, and on the 28th I’ll reveal my list…

Persolaise 19th December 2012 2 Comments
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No More Scented Goodies From The Skies – Perfume Banned On Air Mail

Those of you who follow Andy Tauer’s blog will be aware that on the 7th he wrote about worrying developments in the postal industry. In short, he’s no longer able…

Persolaise 17th December 2012 41 Comments
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Playing Catch-Up: Autumn/Winter 2012 (part 1) – from Lauder to Piguet

Maintaining a regular blogging schedule isn’t always easy when you’re meeting the demands of a full-time job, pursuing other writing interests and trying to have some sort of personal life.…

Persolaise 14th December 2012 3 Comments
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Harrods Is Full Of Snobs

Image by the author of the purple one in the middle I know, I know, I have to stop doing this sort of thing. But I just couldn’t help myself.…

Persolaise 12th December 2012 2 Comments
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Ormonde Jayne Sets The Record Straight

Although we often find plenty of reasons to complain about developments in the perfume industry, there’s at least one change which deserves to be celebrated: the fact that brands’ public…

Persolaise 10th December 2012 12 Comments
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Persolaise Review: Pot Pourri from Odette Toilette & Candles from L’Artisan Parfumeur, Jardins D’Écrivains + Voyager

Image: George Dunlop Leslie There are only a few things which make the colder months bearable. Amongst them are Have I Got News For You (pretty much the only TV…

Persolaise 7th December 2012 8 Comments
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Tauer Perfumes Advent 2012 Winner

Thanks very much indeed to each and every one of you who entered yesterday’s Tauer Perfumes draw. Your entries were a joy to read and I wish I could reply…

Persolaise 5th December 2012 0 Comments
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Tauer Advent Give-Away + Quentin Bisch Interview

Ian Denyer‘s 2011 Perfume documentaries featured many prominent members of the fragrance industry. Jean-Paul Guerlain, Thierry Wasser, Jean-Claude Ellena, Chandler Burr, Roja Dove and several others were all allowed considerable…

Persolaise 4th December 2012 230 Comments
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A Fresh Intake Of Art

On the outskirts of Paris, inside an unassuming building a short distance from the banks of the Seine, a handful of young men and women is huddled over pipettes, weighing…

Persolaise 1st December 2012 0 Comments
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Virgins, Confessions & Blond Ambitions – Madonna & Perfume Come Together

Image: ahem… Persolaise I’m not quite sure where the last few weeks have gone, but it seems that it’s time for another joint list with my partners in perfumed compilation.…

Persolaise 30th November 2012 18 Comments
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Coffee, Tea Or Kurkdjian? – Amyris Femme & Amyris Homme Launched In London

You never know quite where a conversation with Francis Kurkdjian is going to take you. He’s at Selfridges, talking to a group of writers about the latest additions to his…

Persolaise 27th November 2012 19 Comments
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Persolaise Review: Lys Du Desert from Decennial + Coeur En Mai from MDCI + J’Adore L’Absolu from Christian Dior (2012)

It’s not often that a perfume brand celebrates the arrival of a reformulation, but that’s exactly what’s happened with MDCI. 2009’s Coeur En Mai recently fell foul of IFRA guidelines,…

Persolaise 23rd November 2012 0 Comments
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London Book Signing + An Interview With Fabrice Pellegrin, The Man Who Made Womanity

Just in case you missed the announcement a few weeks ago, here’s a brief reminder that on the evening of Thursday 29th November, I’ll be answering questions and signing copies…

Persolaise 21st November 2012 0 Comments
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Perfume Exhibit Opens At New York’s Museum Of Arts & Design… And It Comes With A Smelly Book

Exciting times for those of us interested in the ‘perfumery as art’ debate. Later today, New York’s Museum Of Arts And Design will unveil its first exhibit at its Department…

Persolaise 19th November 2012 2 Comments
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Persolaise Review: Ambre Doré from Maître Parfumeur Et Gantier (2012) + La Petite Robe Noire extrait from Guerlain (2012) + Miss Dior Le Parfum from Dior (2012) + Cloon Keen Atelier (2011)

In the same way that theatre producers use Macbeth to get bums on seats, perfume houses tend to use vanilla-based scents as their cash cows. And more often than not,…

Persolaise 16th November 2012 2 Comments
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Penhaligon’s Juniper Sling Winner

Many thanks to all of you who entered the joint Candy Perfume Boy and Persolaise Twitter give-away. I’m pleased to announce that the winner of a full bottle of Juniper…

Persolaise 16th November 2012 2 Comments
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The Many Uses Of Allergen Labelling

A conundrum for you. There’s a new perfume on the market. Its price per ml places it in the upper stratosphere of ‘luxury’ scents. It’s sold as an eau de…

Persolaise 13th November 2012 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

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  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews - 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.