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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

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Perfume Exhibit Opens At New York’s Museum Of Arts & Design… And It Comes With A Smelly Book

Exciting times for those of us interested in the ‘perfumery as art’ debate. Later today, New York’s Museum Of Arts And Design will unveil its first exhibit at its Department…

Persolaise 19th November 2012 2 Comments
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Persolaise Review: Ambre Doré from Maître Parfumeur Et Gantier (2012) + La Petite Robe Noire extrait from Guerlain (2012) + Miss Dior Le Parfum from Dior (2012) + Cloon Keen Atelier (2011)

In the same way that theatre producers use Macbeth to get bums on seats, perfume houses tend to use vanilla-based scents as their cash cows. And more often than not,…

Persolaise 16th November 2012 2 Comments
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Penhaligon’s Juniper Sling Winner

Many thanks to all of you who entered the joint Candy Perfume Boy and Persolaise Twitter give-away. I’m pleased to announce that the winner of a full bottle of Juniper…

Persolaise 16th November 2012 2 Comments
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The Many Uses Of Allergen Labelling

A conundrum for you. There’s a new perfume on the market. Its price per ml places it in the upper stratosphere of ‘luxury’ scents. It’s sold as an eau de…

Persolaise 13th November 2012 6 Comments
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Persolaise Review: Poudre De Riz from Huitième Art + Djhenné from Parfumerie Générale + Orangers En Fleurs from Houbigant + Vanitas edt from Versace (2012)

In a field where most products fall under the ‘pleasant but forgettable’ category, anything that’s even remotely challenging or perplexing deserves to be welcomed with open arms. Enter: Pierre Guillaume‘s…

Persolaise 9th November 2012 2 Comments
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Win A Bottle Of Juniper Sling + Chandler Burr On Perfume As Art

Proof New York’s Museum Of Arts And Design is just about to unveil its first perfume exhibition, which is why Newsweek have published this highly readable interview with curator Chandler…

Persolaise 6th November 2012 0 Comments
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You'll Always Have The Truth – An Interview With Mathilde Laurent

Image: Cartier I realise I’m probably being a bit mean, but there’s something about Mathilde Laurent that suggests she’s up for a fun challenge. She’s at London’s Savoy Hotel, launching…

Persolaise 5th November 2012 6 Comments
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Persolaise Review: Hommage À L’Homme from Lalique (2011) + Volutes from Diptyque (2012)… And Some More Thoughts On A*Men Pure Leather

Please click here to be taken to my Glass Magazine reviews of Diptyque’s Volutes, Lalique’s 2011 masculine, Hommage À L’Homme and Mugler’s new A*Men Pure Leather. If you’ve got a…

Persolaise 2nd November 2012 4 Comments
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Win A Signed Copy Of My Book Through Tauer Perfumes

Andy Tauer is very kindly hosting a draw for a signed copy of my book on his blog; please click here to be taken to it. Even if you’re not…

Persolaise 31st October 2012 0 Comments
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Book Launch At L’Artisan Parfumeur + Signing At The End Of November

In today’s uncharacteristically visual post, I’ve attempted to give you a flavour of a launch party that was held for my book last Thursday night at L’Artisan Parfumeur’s Covent Garden…

Persolaise 30th October 2012 8 Comments
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Persolaise Review: Florabotanica from Balenciaga + Fetish Pour Homme from Roja Parfums + Pétale Noir from Agent Provocateur (2012)

This week, I give you three interesting twists on familiar themes. First up is Florabotanica, the latest from Balenciaga. Basically, it’s yet another rose, but thanks to the skill of…

Persolaise 26th October 2012 4 Comments
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Have Book, Will Sign

Image: Google I realise some of you may be fed up with reading about my book, but the rest of you might find this brief anecdote mildly amusing… Whilst I…

Persolaise 23rd October 2012 18 Comments
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Persolaise Review: Noir from Tom Ford + Blackberry & Bay from Jo Malone + Loretta from Tableau De Parfums (2012)

Loretta has a secret, but she hides it in plain sight. The first time she digs her claws into your neck, you experience a moment of fear, but you quickly…

Persolaise 19th October 2012 4 Comments
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Brad Pitt Is Smiling For A Reason

Over the last week or so, I’ve yet again had cause to think about the link between smells and memories, and I’ve found myself remembering a recent episode of Desert…

Persolaise 16th October 2012 6 Comments
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Persolaise Review: Arquiste (2011) + Jovoy (2011) + Terry De Gunzburg (2012)

Of all the new niche brands that have popped up recently, three keep returning to my thoughts as they seem to represent the broad categories into which emerging perfume houses…

Persolaise 12th October 2012 4 Comments
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Le Snob On The Blogosphere

Things are super hectic at Maison Persolaise. Yes, this is partly because of the excitement generated by the release of my book (about which I’m not complaining one bit), but…

Persolaise 9th October 2012 0 Comments
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Persolaise Review: The Afternoon Of A Faun + Dangerous Complicity from Etat Libre D'Orange (2012)

Ladies and gentlemen, we are in the presence of greatness. But first we need to get something less exciting out of the way. Dangerous Complicity – one of two new…

Persolaise 5th October 2012 12 Comments
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The Big Day Has Arrived + Le Snob: Perfume Winner

It’s the 1st of October, which means it’s celebration time at Maison Persolaise, because this is the day that sees the publication of my very first book, Le Snob: Perfume.…

Persolaise 1st October 2012 10 Comments
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Persolaise Review: Fragrances Of Leather (Angel, Alien & Womanity) + A*Men Pure Leather from Thierry Mugler + Printemps from Laggridore (2012)

I wonder if the clever folk at Parfums Mugler are being economical with the truth. They’ve claimed that in order to create their latest quartet of limited editions, all they’ve…

Persolaise 28th September 2012 6 Comments
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Win A Copy Of My Book!

Image: Tonwen Jones The countdown begins! In exactly one week, my book – Le Snob: Perfume – should be available on Amazon UK. But if you can’t wait until the…

Persolaise 24th September 2012 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

Most Popular Posts

  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews - 2026
  • Don't Mind My Shoulder Pads - Top 10 Perfumes Leading The Eighties Revival
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  • "Perfume Is Such An Irrelevant Thing" - An Audience With Luca Turin At The Perfume Society [part 1]
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.