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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Persolaise Review: Arquiste (2011) + Jovoy (2011) + Terry De Gunzburg (2012)

Of all the new niche brands that have popped up recently, three keep returning to my thoughts as they seem to represent the broad categories into which emerging perfume houses…

Persolaise 12th October 2012 4 Comments
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Le Snob On The Blogosphere

Things are super hectic at Maison Persolaise. Yes, this is partly because of the excitement generated by the release of my book (about which I’m not complaining one bit), but…

Persolaise 9th October 2012 0 Comments
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Persolaise Review: The Afternoon Of A Faun + Dangerous Complicity from Etat Libre D'Orange (2012)

Ladies and gentlemen, we are in the presence of greatness. But first we need to get something less exciting out of the way. Dangerous Complicity – one of two new…

Persolaise 5th October 2012 12 Comments
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The Big Day Has Arrived + Le Snob: Perfume Winner

It’s the 1st of October, which means it’s celebration time at Maison Persolaise, because this is the day that sees the publication of my very first book, Le Snob: Perfume.…

Persolaise 1st October 2012 10 Comments
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Persolaise Review: Fragrances Of Leather (Angel, Alien & Womanity) + A*Men Pure Leather from Thierry Mugler + Printemps from Laggridore (2012)

I wonder if the clever folk at Parfums Mugler are being economical with the truth. They’ve claimed that in order to create their latest quartet of limited editions, all they’ve…

Persolaise 28th September 2012 6 Comments
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Win A Copy Of My Book!

Image: Tonwen Jones The countdown begins! In exactly one week, my book – Le Snob: Perfume – should be available on Amazon UK. But if you can’t wait until the…

Persolaise 24th September 2012 6 Comments
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A List For Falling Leaves – Scents For Autumn

It’s joint-list-making time again. On this occasion, it’s Barney‘s turn to choose our theme and he’s drawn inspiration from that touch of dampness in the air… the plunging temperatures… the…

Persolaise 21st September 2012 14 Comments
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The First Review Of My Book + The Work Of Tonwen Jones

Image: Tonwen Jones As I can’t take any credit for the visual design of my book, I think it’s all right for me to say that it looks absolutely wonderful.…

Persolaise 18th September 2012 4 Comments
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Persolaise Review: Coco Noir from Chanel and Grand Bal from Christian Dior (2012)

Whilst watching Joe Wright’s over-egged version of Anna Karenina, I wondered if the impeccably groomed counts and countesses waltzing across the screen could possibly have worn François Demachy‘s new Grand…

Persolaise 14th September 2012 8 Comments
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Jean-Claude Ellena Winner + My Book’s Arrived!

Many thanks to all of you who entered last week’s draw and left such interesting, thought-provoking comments. It’s always fascinating to discover how other people approach the ‘art vs craft’…

Persolaise 11th September 2012 16 Comments
Perfume review

Persolaise Review: Déclaration D’Un Soir + Eau De Cartier Essence De Bois from Cartier + Colonia Intensa Oud from Acqua Di Parma (2012)

Perfume review: Cartier Declaration D'Un Soir & Eau De Cartier Essence De Bois, Acqua Di Parma Colonia Intensa Oud

Persolaise 7th September 2012 0 Comments
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Win A Signed Copy Of Jean-Claude Ellena’s New Book

I haven’t quite managed to get back onto the frenetic merry-go-round that I fondly call Normal Life (my soul is still on a lilo, bobbing along to the tune of…

Persolaise 4th September 2012 51 Comments
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Persolaise Review: SE1 + N6 + W1X + EC2 from Bex London (2012)

I don’t envy anyone trying to start a niche perfume brand today. In an environment where over 1000 fragrances are released every year, standing out from the crowd is virtually…

Persolaise 31st August 2012 12 Comments
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If It’s Tuesday, This Must Be Home

Normal service is on the verge of being resumed. I hope you’ve all been well during my blogging break and that you’ve enjoyed the reviews that popped up during my…

Persolaise 28th August 2012 4 Comments
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Persolaise Review: Eau Sauvage parfum + Addict Eau Sensuelle from Christian Dior (2012) + Premiere from Gucci (2012) + Eau Dynamisante from Clarins (1987/2012)

Most of Dior’s recent alterations to their main fragrance range (fiddling around with the names of the various Miss Diors, tinkering with the Addicts etc) have been baffling, to say…

Persolaise 24th August 2012 4 Comments
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When Does A Negative Become A Positive?

Every now and then, the question of the value of negative reviews raises its head, which is why a recent article by the restaurant critic Jay Rayner grabbed my attention.…

Persolaise 21st August 2012 4 Comments
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Persolaise Review: Mukhalat Malaki from Swiss Arabian + Perfume Calligraphy from Aramis + Encounter from Calvin Klein (2012)

It’s always round about this time of year (can’t think why) that I tend to be asked what makes so-called Arabic-style perfumes smell so… Arabic. If I were a chemist…

Persolaise 17th August 2012 2 Comments
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Persolaise Review: Notes + Bois Noir + Casbah + Mademoiselle + Oud from Robert Piguet (2012)

Fashion Fragrances & Cosmetics Ltd – the company that currently owns the licence for Robert Piguet Parfums – was always going to face a tricky, ‘turning the corner’ moment at…

Persolaise 10th August 2012 0 Comments
Perfume review

Persolaise Review: La Petite Robe Noire + Déserts D’Orient from Guerlain (2012)

Guerlain La Petite Robe Noire perfume review by award-winning critic, Persolaise (2012, Thierry Wasser, fragrance)

Persolaise 3rd August 2012 10 Comments
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The Enigmatic Illusionist – An Interview With Jean-Claude Ellena

It’s interesting to consider why Jean-Claude Ellena attracts as much reverence as he does. The simplest explanation might be that he deserves it for his work. After all, Déclaration, Terre…

Persolaise 31st July 2012 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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  • Akro Infuse, Rendez-Vous, Parfum D'Empire showcase and other reviews - 2024
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.