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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

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Persolaise Review: SE1 + N6 + W1X + EC2 from Bex London (2012)

I don’t envy anyone trying to start a niche perfume brand today. In an environment where over 1000 fragrances are released every year, standing out from the crowd is virtually…

Persolaise 31st August 2012 12 Comments
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If It’s Tuesday, This Must Be Home

Normal service is on the verge of being resumed. I hope you’ve all been well during my blogging break and that you’ve enjoyed the reviews that popped up during my…

Persolaise 28th August 2012 4 Comments
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Persolaise Review: Eau Sauvage parfum + Addict Eau Sensuelle from Christian Dior (2012) + Premiere from Gucci (2012) + Eau Dynamisante from Clarins (1987/2012)

Most of Dior’s recent alterations to their main fragrance range (fiddling around with the names of the various Miss Diors, tinkering with the Addicts etc) have been baffling, to say…

Persolaise 24th August 2012 4 Comments
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When Does A Negative Become A Positive?

Every now and then, the question of the value of negative reviews raises its head, which is why a recent article by the restaurant critic Jay Rayner grabbed my attention.…

Persolaise 21st August 2012 4 Comments
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Persolaise Review: Mukhalat Malaki from Swiss Arabian + Perfume Calligraphy from Aramis + Encounter from Calvin Klein (2012)

It’s always round about this time of year (can’t think why) that I tend to be asked what makes so-called Arabic-style perfumes smell so… Arabic. If I were a chemist…

Persolaise 17th August 2012 2 Comments
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Persolaise Review: Notes + Bois Noir + Casbah + Mademoiselle + Oud from Robert Piguet (2012)

Fashion Fragrances & Cosmetics Ltd – the company that currently owns the licence for Robert Piguet Parfums – was always going to face a tricky, ‘turning the corner’ moment at…

Persolaise 10th August 2012 0 Comments
Perfume review

Persolaise Review: La Petite Robe Noire + Déserts D’Orient from Guerlain (2012)

Guerlain La Petite Robe Noire perfume review by award-winning critic, Persolaise (2012, Thierry Wasser, fragrance)

Persolaise 3rd August 2012 10 Comments
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The Enigmatic Illusionist – An Interview With Jean-Claude Ellena

It’s interesting to consider why Jean-Claude Ellena attracts as much reverence as he does. The simplest explanation might be that he deserves it for his work. After all, Déclaration, Terre…

Persolaise 31st July 2012 6 Comments
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Persolaise Review: Santal Majuscule from Serge Lutens + Alien eau de toilette + Alien Essence Absolue from Thierry Mugler + Amazingreen from Comme Des Garçons (2012)

Image: Papillio Asking whether a perfume contains real East Indian sandalwood is almost as pointless as asking whether it contains real oud: as has been widely reported, the finest quality…

Persolaise 27th July 2012 3 Comments
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Pause Button: Summer 2012

For the next few weeks, I’m going to try to focus my attention not on my laptop, but on the business of getting some much-needed rest and relaxation, which means…

Persolaise 24th July 2012 2 Comments
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Persolaise Review: Celtic Fire + Quince, Mint & Moss + Holy Thistle + Gothic Bluebell from Union + Diamond Jubilee Bouquet from Grossmith (2012)

It’s always tricky going for a unifying theme when creating a fragrance range. Some ideas seem more forced than others: the ‘Indian history’ approach of Neela Vermeire Creations generally attracted…

Persolaise 20th July 2012 2 Comments
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If You’re Going To Criticise Someone’s Work…

Yesterday, The Observer published Rachel Cooke’s review of Jean-Claude Ellena’s new book. Sadly, her appraisal did little more than remind me that mainstream media really shouldn’t tackle the subject of…

Persolaise 16th July 2012 6 Comments
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Persolaise Review: Peoneve from Penhaligon’s (2012) + Sepia (2012) + Secret Garden (2011) from Aftelier

In the catalogue of olfactory families, there’s a sub-set of florals that do everything they should with no unnecessary fanfare. They’re clever without being show-offs. They display excellent tenacity without…

Persolaise 13th July 2012 2 Comments
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Twenty Blotters For… Olivier Cresp + A Story About Angel

Although the man himself may need an introduction, his work almost certainly doesn’t. Elle (YSL), Dune Pour Homme (Dior), Midnight Poison (Dior), Light Blue (Dolce & Gabbana) and of course…

Persolaise 11th July 2012 4 Comments
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Any Questions For Jean-Claude Ellena? + Guess What: More Oud

Just a few quickies from me today. Firstly, it was wonderful to see an article on Basenotes last Tuesday reporting the imminent publication of my perfume guide. Please click here…

Persolaise 9th July 2012 6 Comments
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Persolaise Review: Interlude Man + Interlude Woman from Amouage + Light Blue Dreaming In Portofino + Light Blue Living Stromboli from Dolce & Gabbana (2012)

The subject of inspiration in perfumery often attracts sniggers. According to some critics, it’s acceptable for a creator to claim that a particular scent emerged from the experience of smelling…

Persolaise 6th July 2012 3 Comments
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It’s Official: Women Prefer Musky Toilets

I try to resist the pressure to think about and assess perfume in terms of inter-sex relations. But I was prompted to re-consider my stance by a fascinating Robin Dunbar…

Persolaise 4th July 2012 2 Comments
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Issey Miyake Interview + 2012 Hall Of Fame On Basenotes

Some of you will recall that in May, I published the list of nominees for the FiFi UK 2012 Hall Of Fame. The winner was determined by votes that were…

Persolaise 2nd July 2012 0 Comments
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Persolaise Review: Mito eau de parfum from Vero Profumo (2012) + Escale À Parati from Christian Dior (2012)

Serendipity is surprising at the best of times, but perfume serendipity tends to be especially astonishing. A few weeks ago, I drew a parallel between the creations of Angela Flanders…

Persolaise 29th June 2012 4 Comments
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Poisonous Mistakes – An Interview With Givaudan (Part 2)

In the first instalment of this interview, Givaudan’s Jean Guichard and Hervé Fretay explained the cross-cultural ethos they now follow when selecting new students for their world-famous fragrance creation course.…

Persolaise 26th June 2012 8 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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