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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Persolaise Review: Santal Majuscule from Serge Lutens + Alien eau de toilette + Alien Essence Absolue from Thierry Mugler + Amazingreen from Comme Des Garçons (2012)

Image: Papillio Asking whether a perfume contains real East Indian sandalwood is almost as pointless as asking whether it contains real oud: as has been widely reported, the finest quality…

Persolaise 27th July 2012 3 Comments
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Pause Button: Summer 2012

For the next few weeks, I’m going to try to focus my attention not on my laptop, but on the business of getting some much-needed rest and relaxation, which means…

Persolaise 24th July 2012 2 Comments
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Persolaise Review: Celtic Fire + Quince, Mint & Moss + Holy Thistle + Gothic Bluebell from Union + Diamond Jubilee Bouquet from Grossmith (2012)

It’s always tricky going for a unifying theme when creating a fragrance range. Some ideas seem more forced than others: the ‘Indian history’ approach of Neela Vermeire Creations generally attracted…

Persolaise 20th July 2012 2 Comments
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If You’re Going To Criticise Someone’s Work…

Yesterday, The Observer published Rachel Cooke’s review of Jean-Claude Ellena’s new book. Sadly, her appraisal did little more than remind me that mainstream media really shouldn’t tackle the subject of…

Persolaise 16th July 2012 6 Comments
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Persolaise Review: Peoneve from Penhaligon’s (2012) + Sepia (2012) + Secret Garden (2011) from Aftelier

In the catalogue of olfactory families, there’s a sub-set of florals that do everything they should with no unnecessary fanfare. They’re clever without being show-offs. They display excellent tenacity without…

Persolaise 13th July 2012 2 Comments
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Twenty Blotters For… Olivier Cresp + A Story About Angel

Although the man himself may need an introduction, his work almost certainly doesn’t. Elle (YSL), Dune Pour Homme (Dior), Midnight Poison (Dior), Light Blue (Dolce & Gabbana) and of course…

Persolaise 11th July 2012 4 Comments
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Any Questions For Jean-Claude Ellena? + Guess What: More Oud

Just a few quickies from me today. Firstly, it was wonderful to see an article on Basenotes last Tuesday reporting the imminent publication of my perfume guide. Please click here…

Persolaise 9th July 2012 6 Comments
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Persolaise Review: Interlude Man + Interlude Woman from Amouage + Light Blue Dreaming In Portofino + Light Blue Living Stromboli from Dolce & Gabbana (2012)

The subject of inspiration in perfumery often attracts sniggers. According to some critics, it’s acceptable for a creator to claim that a particular scent emerged from the experience of smelling…

Persolaise 6th July 2012 3 Comments
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It’s Official: Women Prefer Musky Toilets

I try to resist the pressure to think about and assess perfume in terms of inter-sex relations. But I was prompted to re-consider my stance by a fascinating Robin Dunbar…

Persolaise 4th July 2012 2 Comments
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Issey Miyake Interview + 2012 Hall Of Fame On Basenotes

Some of you will recall that in May, I published the list of nominees for the FiFi UK 2012 Hall Of Fame. The winner was determined by votes that were…

Persolaise 2nd July 2012 0 Comments
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Persolaise Review: Mito eau de parfum from Vero Profumo (2012) + Escale À Parati from Christian Dior (2012)

Serendipity is surprising at the best of times, but perfume serendipity tends to be especially astonishing. A few weeks ago, I drew a parallel between the creations of Angela Flanders…

Persolaise 29th June 2012 4 Comments
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Poisonous Mistakes – An Interview With Givaudan (Part 2)

In the first instalment of this interview, Givaudan’s Jean Guichard and Hervé Fretay explained the cross-cultural ethos they now follow when selecting new students for their world-famous fragrance creation course.…

Persolaise 26th June 2012 8 Comments
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Persolaise Review: Séville À L’Aube from L’Artisan Parfumeur (2012) + Orange Blossom + Jasmine from Organic Glam

You’re haunted by a ghost… but unlike other spectres, it seems to be approaching you from the future, rather than shadowing you from the past. You feel its presence upon…

Persolaise 22nd June 2012 14 Comments
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The Fragrant Melting Pot – An Interview With Givaudan (Part 1)

Chances are that if you’re a regular reader of this site, then you’ve already heard of Givaudan. For the uninitiated, the Swiss firm is one of the world’s largest manufacturers…

Persolaise 20th June 2012 10 Comments
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Could Robert Pattinson Teach His Fans Some Manners, Please?

The Invasion Of The Day Job is being as invasive as ever, which is why any free time Madame Persolaise and I manage to find is precious. So we weren’t…

Persolaise 18th June 2012 4 Comments
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Perfume Broadens The Mind – Top Travel Scents

We’re fast approaching the longest day of the year (Christmas is only 27 weeks away, folks!) which means it’s time for me to join forces with my fragrant side-kicks again…

Persolaise 15th June 2012 22 Comments
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Knowing When To Keep A Lid On It

After publishing my recent story about the poorly-informed YSL rep, I found myself pondering the question of what I’d consider to be a highly skilled sales assistant. Naturally, they’d have…

Persolaise 12th June 2012 2 Comments
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Persolaise Review: Vetiver from Roja Parfums (2012) + Pour Femme, Pour Homme & Jaïpur Homme from Boucheron (2012)

Do we really need another vetivert? Well, of course, the answer to that is No, but then, if perfumery were an art form driven by nothing more than need, it…

Persolaise 8th June 2012 2 Comments
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Is Alien Leaving Planet Earth? + The Latest From Grossmith

As many of you are no doubt aware, I don’t often publish press release-style news on these pages: there are plenty of other sites which do an excellent job of…

Persolaise 4th June 2012 2 Comments
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Persolaise Review: Wrappings from Clinique (1990) + Eau De Lacoste L. 12. 12 Rouge from Lacoste (2012)

Clinique’s PR people call Wrappings their best kept secret, and they may well be right. Since its original release in 1990, it’s been available solely at top-end department stores, often…

Persolaise 1st June 2012 8 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • More Parfum D’Empire, Diorella and Frederic Malle Discontinuations – Skin Time July 2021
  • Top 10 Best Vetiver Perfumes 2021
  • Akro Infuse, Rendez-Vous, Parfum D'Empire showcase and other reviews - 2024
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Dolce & Gabbana Velvet Mughetto Review - Sidonie Lancesseur; 2020
  • Frederic Malle Contre-Jour review - Annick Menardo; 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.