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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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  • Le Snob: Perfume
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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

Uncategorized

Persolaise Review: La Fille De Berlin from Serge Lutens (Christopher Sheldrake; 2013)

The latest from Lutens and Sheldrake is a delightful exercise in wrong-footing the wearer. At first, a potential buyer is likely to notice its colour: dense, purple and almost opaque,…

Persolaise 13th February 2013 10 Comments
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Look Good Feel Better & Selfridges Present Festival Of Fragrance

The UK branch of Look Good Feel Better has teamed up with Selfridges to put together a week-long Festival Of Fragrance at the beginning of March. I’m deeply honoured to…

Persolaise 11th February 2013 0 Comments
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Persolaise Review: Jour D’Hermès from Hermès (Jean-Claude Ellena; 2012)

Although it’s been around only for a couple of months, Jean-Claude Ellena‘s latest creation for Hermès‘ ‘mainstream’ collection has already attracted tremendous amounts of praise. Despite an embargo on media…

Persolaise 8th February 2013 12 Comments
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Persolaise Review: Tea For Two from L’Artisan Parfumeur (Olivia Giacobetti; 2000)

I have no problem at all with the fact that brands need to streamline their portfolios every now and then, but I confess I wanted to curse the gods of…

Persolaise 7th February 2013 8 Comments
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If The Devil Wears Prada, What Does The Haddock Wear?

If I were to say, “Women with fish lips,” I suspect many of you would know what I’m talking about. Apparently it’s called the California look: botox, plastic surgery and…

Persolaise 5th February 2013 14 Comments
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Chanel 1932 Winner!

Image: Chanel Sincere thanks to all of you who entered last week’s draw for a sample of Chanel’s brand new 1932. I genuinely enjoyed reading all your comments. However, we…

Persolaise 5th February 2013 2 Comments
List

Love At Chapter One: Perfumes For Valentine’s Day 2013

– This post has been moved to my Substack. To read it, please click on this link: Top 10 perfumes for fictional couples. Persolaise

Persolaise 1st February 2013 10 Comments
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Persolaise At Gorilla Perfume’s School Of Noseology

If you’re in or near London on Wednesday 6th Feb, you might like to make your way to Rivington Street for a Gorilla Perfume event at which I’m going to…

Persolaise 31st January 2013 2 Comments
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Win A Sample Of 1932, Chanel’s New Exclusif + Penhaligon’s Goes Glam

Penhaligon’s Singapore store (Image: Penhaligon’s Singapore Facebook page) Have the lovely folks at Penhaligon’s finally settled on a direction for the look and feel of their brand? If preview images…

Persolaise 29th January 2013 145 Comments
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Persolaise Shortlisted Twice For 2012 Jasmine Awards

Drum roll, please: the shortlists for this year’s Jasmine Awards have just been announced. In the ‘Digital’ category, not one, but three examples of my work have been singled out…

Persolaise 28th January 2013 4 Comments
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Persolaise Review: Le Beau Male from Jean-Paul Gaultier (Francis Kurkdjian; 2013)

Back in 1995, Jean-Paul Gaultier released his first fragrance for men. You may have heard of it. It’s called Le Male, it’s sold in a bottle shaped likely a finely-toned…

Persolaise 25th January 2013 6 Comments
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Persolaise Review: Eros from Versace (Aurelien Guichard; 2012)

Call me insane, but I actually thought this one would turn out to be all right. The advertising campaign and the packaging are so gloriously over-the-top, I began to believe…

Persolaise 24th January 2013 9 Comments
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Give-Away: Win A Sample Of Marni Eau De Parfum

I’ve just realised that we’re in the fourth week of the year and we haven’t had a give-away yet. Allow me to make amends. How about a 2 ml sample…

Persolaise 22nd January 2013 55 Comments
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Persolaise Review: Marni eau de parfum (Daniela Andrier; 2013)

There are two, closely related opening statements I could’ve used for this review. The first is that debut scents from fashion houses have recently attained high standards of quality (check…

Persolaise 18th January 2013 7 Comments
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Persolaise Review: Peoneve extrait from Penhaligon’s (Olivier Cresp; 2012)

Peoneve, one of the scent highlights of 2012, has crept into a few Penhaligon’s boutiques in a new extrait form. In order to create it, Olivier Cresp returned to his…

Persolaise 17th January 2013 8 Comments
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Le Snob Perfume On The Non-Blonde

Please click here for Gaia Fishler’s great review of my book on The Non-Blonde. I love the idea of a side-by-side comparison of Tommy Girl with Tom Of Finland! And…

Persolaise 16th January 2013 0 Comments
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Notes On A Meeting With Thierry Wasser (London, November 2012)

Thierry Wasser doesn’t hold back. Or at least, he doesn’t appear to. With every expletive, wry quip and dropped name, he gives the impression of someone who speaks first, thinks…

Persolaise 15th January 2013 17 Comments
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Persolaise Review: L’Heure Vertueuse from Cartier (Mathilde Laurent; 2012)

Over the course of the festive season, I thought I could smell Mathilde Laurent‘s L’Heure Vertueuse everywhere. When I was chopping sprigs of thyme, tarragon and rosemary to go into…

Persolaise 11th January 2013 4 Comments
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Lyn Harris Interview In Telegraph Magazine

My thanks to a loyal reader for sending me a cutting from the Telegraph Magazine (8th September 2012) featuring Vicki Reid’s interview with Lyn Harris of Miller Harris. As the…

Persolaise 9th January 2013 6 Comments
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Perfumes For 2013: Girls From Berlin, Screaming Directioners… And More Naked Men

Poor chap didn’t get any socks for Christmas Happy New Year to one and all! I hope those of you who had a festive break were able to rest, relax…

Persolaise 7th January 2013 10 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

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  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews - 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.