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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Persolaise 18th August 2026 No Comments

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Persolaise 8th August 2026 2 Comments

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

Persolaise 1st August 2026 No Comments

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Persolaise 15th July 2026 No Comments

Perfume review Video

Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

Persolaise 11th July 2026 No Comments

Perfume review Video

Montblanc Collection, L’Artisan Parfumeur Il Etait Un Bois, Jo Malone London Cypress & Grapevine reviews – 2024

In an attempt to lend their image a bit of rough, Jo Malone London have hired Tom Hardy as the face of their Cypress & Grapevine cologne (credited to Sophie…

Persolaise 22nd May 2024 0 Comments
Interview Masterclass Video

Persolaise Masterclass – Episode 11 – The Industry – Independent Online Retail

For the most recent episode of my occasional Masterclass series, I veered away from ingredients and moved into the equally complex world of perfume retail. Guiding me through the journey…

Persolaise 20th May 2024 0 Comments
Interview Video

Michael Edwards, American Legends, Live Interview

He may be the busiest man in the business, but fortunately for all of us, Michael Edwards, the supreme perfume guru, found some time to pop into my virtual studio…

Persolaise 17th May 2024 0 Comments
Perfume review Video

Charlotte Tilbury Perfume Collection, Acqua Di Parma Mandarino Di Sicilia, Ormonde Jayne Vanille Des Afriques and other reviews – 2024

Trust Charlotte Tilbury to come up with perfume names like More Sex, Cosmic Power and Love Frequency… and trust her to make the scents more interesting than they have any…

Persolaise 7th May 2024 0 Comments
Interview

An Artificial Perfume – Olivier Polge On The Creation Of Chanel Comete

— There’s this sentence that I always repeat: she asked for “an artificial perfume.” Artificial in the sense that she didn’t want the scent to smell exactly like a rose…

Persolaise 5th May 2024 0 Comments
Perfume review Video

Chanel Comete, Frederic Malle Acne Studios, Serge Lutens La Fille Tour De Fer reviews – 2024

It was time to roll out the big guns over on YouTube the other day, with new releases from Chanel (Comete), Frederic Malle (Acne Studios) as well as Serge Lutens…

Persolaise 3rd May 2024 0 Comments
List Video

Top 10 Perfumes For The X-Men – Super-power Scents!

As regular readers will be all too aware, every now and then, I give in to my silly side and broadcast a video that could generously be described as ‘light-hearted’.…

Persolaise 29th April 2024 0 Comments
News Perfume review

Thoughts On Frederic Malle Leaving His Own Brand — And Reviews Of Some Of His Classic Scents

— The speculators I alluded to above are theorising about all manner of likely (and less likely) reasons and scenarios. Take your pick from whichever of the following you fancy:…

Persolaise 28th April 2024 2 Comments
Interview Video

Clara Feder & Michel Gutsatz, Le Jardin Retrouve, Live Interview

It’s generally accepted that the first, true ‘niche’ perfume brand was L’Artisan Parfumeur. But what if the history books have got that little detail wrong and what if the honour…

Persolaise 28th April 2024 0 Comments
Perfume review Video

Akro Infuse, Rendez-Vous, Parfum D’Empire showcase and other reviews – 2024

An unusual cup of tea was on offer in a recent episode of Love At First Scent, in the form of the new Akro Infuse (Olivier Cresp). In the same…

Persolaise 22nd April 2024 0 Comments
Perfume review Video

Hiram Green Philtre, Puente Virescence, Parfums De Marly Perseus and other reviews – 2024

One YouTube broadcast will never be sufficient to discuss everything there is to say about the increasingly thorny and emotive issue of perfume prices, but I did my best to…

Persolaise 20th April 2024 0 Comments
Perfume review

Tom Ford Vanilla Sex review – Nathalie Gracia-Cetto; 2023

– Upon being presented with a blotter doused in Tom Ford Vanilla Sex, the correct response is to recoil in confusion. I am delighted to report that this was precisely…

Persolaise 14th April 2024 0 Comments
Perfume review Video

Marc-Antoine Barrois Tilia (Quentin Bisch; 2024), Armani Blanc Kogane (Benoist Lapouza; 2023) and Noir Kogane (Sophie Labbe; 2023) reviews

Marc-Antoine Barrois and perfumer Quentin Bisch have added a new scent to their astronomically inspired collection: it’s called Tilia and it marks something of a departure from their usual style.…

Persolaise 12th April 2024 0 Comments
Perfume review Video

Guerlain Habit Rouge, Vetiver & L’Homme Ideal parfums review – Delphine Jelk; 2024

Why entice us with just one scent when three bottles lined up next to each other look so much better in a photo? Perhaps that’s what the Powers That Be…

Persolaise 10th April 2024 0 Comments
Perfume review Video

Hermes Paddock, Crivelli Tubereuse Astrale, Ffern Spring 2024 and Eau D’Italie reviews – 2024

Despite the (extremely off-putting) technical glitches, I broadcast a few more reviews over on YouTube the other day, including one of an entirely unexpected Hermes exclusive called Paddock, composed by…

Persolaise 2nd April 2024 0 Comments
News

Easter Wishes 2024

These tulips appeared in our garden a few days ago, so as we approach Easter, I thought I’d share them with you, gorgeously filter-free. Regardless of whether you mark this…

Persolaise 28th March 2024 2 Comments
Interview Video

Eliam Puente, House Of Puente, Live Interview

The other day, I was delighted to interview Eliam Puente, founder of and sole perfumer at the House Of Puente (Iris Doux, Vespertine, Medusa and others). We talked about how…

Persolaise 27th March 2024 0 Comments
News Support

Personal Post — Fundraiser For Great Ormond Street Children’s Hospital

I am raising money for Great Ormond Street Children’s Hospital in London, partly to say thank you for looking after a very close relative of mine, and partly to help…

Persolaise 25th March 2024 0 Comments
List Perfume review Video

Top 10 Perfumes For Spring 2024 – The Power Of Nature

As I type these words, hailstones are tapping away on our roof, but never mind — spring is here, right? Ever the optimist, I presented my list of the Top…

Persolaise 23rd March 2024 0 Comments
Interview Video

Purvi Joshi, Peosym, Live Interview

I was joined in my virtual studio the other day by Purvi Joshi, founder of Peosym, an Australia-based brand which currently has three perfumes in its portfolio: Lost Wonderer, Nirmohee…

Persolaise 23rd March 2024 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • The Joy Of Taking Your Time – Thoughts On Slow Perfumery
  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews
  • Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance
  • A Scented Odyssey – Top 10 Perfumes For Greek Gods
  • Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

Most Popular Posts

  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and 'new' No. 5 eau de toilette reviews
  • Top 10 Best Leather Perfumes - Deserts, Cowboys & Angels
  • Top 10 Best Vetiver Perfumes 2021
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Hermes Eau De Basilic Pourpre Review - Christine Nagel; 2022
  • Hermes Barenia, Le Labo Coriandre 39 and other City Exclusives reviews - 2024
  • A Scented Odyssey - Top 10 Perfumes For Greek Gods

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.