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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

Perfume review Video

Guerlain Neroli Plein Sud, Aqua Allegoria Florabloom, Hermes H24 Herbes Vives and Ffern reviews – 2024

An air of bracing freshness swept through my most recent episode of Love At First Scent, thanks to the sunny vitality of Guerlain’s new Neroli Plein Sud, their blossom-focussed Florabloom,…

Persolaise 1st March 2024 3 Comments
Perfume review Video

Hermes Oud Alezan, Diptyque Do Son and other reviews – 2024

It was a mix of old and new (in more senses that one) over on Love At First Scent the other day, when I reviewed the latest addition to the…

Persolaise 25th February 2024 1 Comments
Perfume review Video

Estee Lauder Legacy Collection review – Carlos Benaim, Anne Flipo & Bruno Jovanovic; 2024

Talk about opening a can of worms. At first glance, the project seems quite simple: Frederic Malle wants to reimagine a few classic Estee Lauder scents, so he enlists the…

Persolaise 16th February 2024 2 Comments
List Video

Top 10 Perfumes For Valentine’s Day 2024 – Paint The Town Red!

For this year’s Valentine’s Day list on Love At First Scent I decided to take a synesthetic approach and present a rundown of the Top 10 perfumes that evoke the…

Persolaise 13th February 2024 0 Comments
Interview

Obey What The Fragrance Is Telling You — Frederic Malle On The Estee Lauder Legacy Collection

“The ideas were great, but the formulas were very, very long. I mean, Azuree was more than 200 products. We just had to shorten the formula, take all of the…

Persolaise 11th February 2024 2 Comments
Interview Masterclass Video

Persolaise Masterclass – Episode 10 – Ingredients – Osmanthus & Clary Sage

For the final episode of our current Masterclass series on ingredients we travelled to China and France to discuss osmanthus and clary sage. I was joined once again by Remi…

Persolaise 11th February 2024 0 Comments
Perfume review Video

Moschino Toy 2 Pearl, Penhaligon’s Ominscient Mr Thompson, Bulgari Pour Homme edp and other reviews – 2024

Elephants, teddy bears and a virtual barnyard of lascivious beasts featured in a recent episode of Love At First Scent, where I reviewed new releases from Bulgari, Penhaligon’s and Moschino,…

Persolaise 10th February 2024 2 Comments
List Perfume review Video

Top 10 Baroque Perfumes – Rich, Detailed, Ornate Scents

Few things can dispel the winter gloom as effectively as perfume — especially if you choose a scent that’s distinctive, dramatic and full of striking contrasts. A Baroque perfume, you…

Persolaise 2nd February 2024 0 Comments
Perfume review Video

Christian Dior New Look review – Francis Kurkdjian; 2024

The gremlins were out in full force the other day when I tried to review Christian Dior New Look (Francis Kurkdjian’s latest addition to La Collection Privee) so much so…

Persolaise 30th January 2024 0 Comments
Perfume review Video

Knize Ten 100th Anniversary Review – Francois Coty & Vincent Roubert; 1924

Perfume databases on the internet aren’t 100% accurate. And although many state that Knize Ten first appeared in 1924, it’s important to point out that some claim the launch date…

Persolaise 27th January 2024 2 Comments
Perfume review Video

Headspace Showcase Review – 2024

Nicolas Chabot knows perfume. He’s had a long career in the industry, he’s pulled off an acclaimed revival of Le Galion and he’s had considerable success with Aether. So I…

Persolaise 27th January 2024 0 Comments
Interview

Barbara Herman & Antoine Lie Live Interview

One of the most exciting brands to have emerged in recent years is unquestionably Eris. So I was delighted to be able to interview the two people responsible for its…

Persolaise 17th January 2024 0 Comments
Perfume review Video

Widian Luban, BDK Pas Ce Soir extrait, Ojar Encens Cuivre and other reviews – 2024

For the year’s first regular episode of Love At First Scent, we had an incense theme running through many of the scents, notably the new releases from Widian and Ojar.…

Persolaise 16th January 2024 0 Comments
Favourites Perfume review

Chanel Coco review – Jacques Polge; 1984

It’s currently cool to be dismissive of Coco, in much the same way that it’s deemed acceptable to be snooty about Chance. Curiously, there’s a whiff of ageism in the…

Persolaise 14th January 2024 8 Comments
Interview Video

Sophie Maisant, Bastille, Live Interview

For my first YouTube broadcast of the year, I did one of my favourite things: ask lots of questions. The person at the receiving end of my nosiness was Sophie…

Persolaise 10th January 2024 0 Comments
News

Persolaise Now On Substack

New year — new project. For reasons I’ve tried to explain in my introductory post, I’ve just launched a Substack. Hopefully, it’ll turn out to be an interesting, enjoyable and…

Persolaise 8th January 2024 0 Comments
List

The Most Popular Perfume Videos And Posts Of 2023

The lists below make it pretty clear that you love a list, so I feel duty-bound to maintain the tradition of starting the year with lists (if you’ll forgive the…

Persolaise 7th January 2024 2 Comments
List Video

Top 10 Best Perfumes Of 2023

It’s often been said that perfumery doesn’t set trends: it simply latches onto the coat-tails of those formed by other creative endeavours. Perhaps this is why we had to wait…

Persolaise 30th December 2023 5 Comments
News

Christmas Wishes 2023

After a year in which we handed over the hosting reins to others, we’re back in the kitchen again, sharpening the knives, softening the butter and firing up the ovens.…

Persolaise 22nd December 2023 10 Comments
Perfume review Video

Gucci Guilty Elixir Pour Femme & Pour Homme, Puente Eaden, Ulrich Lang Suncrest and other reviews – 2023

For this year’s final regular episode of Love At First Scent, we went all the way from sunny peaches to asteroid-bound rocket fuel, via delicate orange blossom and butcher-than-expected lavender,…

Persolaise 19th December 2023 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • Top 10 Best Vetiver Perfumes 2021
  • The Top 25 Perfumes Of The 21st Century... So Far
  • The Slow Burn - Top 10 Best Tobacco Perfumes
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026

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2014 2015 2017 2019 2020 2021 2022 2023 2024 Amouage Andy Tauer Basenotes Best Of Chanel Christian Dior Estee Lauder Etat Libre D'Orange feminine flanker floral Frederic Malle Guerlain Hermes interview L'Artisan Parfumeur leather list London Love At First Scent LVMH masculine oud Penhaligon's perfume industry perfume review perfume shopping rose Serge Lutens Tauer Perfumes Tom Ford unisex video vlog vlogger YouTube

OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.