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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

Interview Video

Eliam Puente, House Of Puente, Live Interview

The other day, I was delighted to interview Eliam Puente, founder of and sole perfumer at the House Of Puente (Iris Doux, Vespertine, Medusa and others). We talked about how…

Persolaise 27th March 2024 0 Comments
News Support

Personal Post — Fundraiser For Great Ormond Street Children’s Hospital

I am raising money for Great Ormond Street Children’s Hospital in London, partly to say thank you for looking after a very close relative of mine, and partly to help…

Persolaise 25th March 2024 0 Comments
List Perfume review Video

Top 10 Perfumes For Spring 2024 – The Power Of Nature

As I type these words, hailstones are tapping away on our roof, but never mind — spring is here, right? Ever the optimist, I presented my list of the Top…

Persolaise 23rd March 2024 0 Comments
Interview Video

Purvi Joshi, Peosym, Live Interview

I was joined in my virtual studio the other day by Purvi Joshi, founder of Peosym, an Australia-based brand which currently has three perfumes in its portfolio: Lost Wonderer, Nirmohee…

Persolaise 23rd March 2024 0 Comments
Perfume review Video

Van Cleef & Arpels Encens Precieux, 27 87 Per Se, Arcadia London and other reviews – 2024

I presented a mixed bag of delights over on Love At First Scent the other day: new releases from Montblanc, Van Cleef & Arpels, 27 87, the UAE-based brand Arcadia…

Persolaise 21st March 2024 0 Comments
Favourites Perfume review

Yves Saint Lauren Paris review – Sophia Grojsman; 1983

The other day, I finally managed to catch Still, the documentary about Michael J Fox’s life and career, the last few decades of which have been affected by the increasingly…

Persolaise 17th March 2024 0 Comments
Perfume review Video

14 Years Of Persolaise + Christian Dior Miss Dior parfum, Nez 1+1, Gucci A Reason To Love and L’Artisan Parfumeur La Botanique reviews – 2024

Dior have now created so many versions and flankers of Miss Dior, they must surely have enough to make up a football team, with plenty of players left over for…

Persolaise 11th March 2024 0 Comments
Interview

Christine Nagel On The Creation Of The New Hermes Oud Alezan And H24 Herbes Vives

“In my entire career, I’d made only one oud perfume. I didn’t like oud; I never had a passion for it. If you look on the market, there are many…

Persolaise 3rd March 2024 0 Comments
Perfume review Video

Guerlain Neroli Plein Sud, Aqua Allegoria Florabloom, Hermes H24 Herbes Vives and Ffern reviews – 2024

An air of bracing freshness swept through my most recent episode of Love At First Scent, thanks to the sunny vitality of Guerlain’s new Neroli Plein Sud, their blossom-focussed Florabloom,…

Persolaise 1st March 2024 3 Comments
Perfume review Video

Hermes Oud Alezan, Diptyque Do Son and other reviews – 2024

It was a mix of old and new (in more senses that one) over on Love At First Scent the other day, when I reviewed the latest addition to the…

Persolaise 25th February 2024 1 Comments
Perfume review Video

Estee Lauder Legacy Collection review – Carlos Benaim, Anne Flipo & Bruno Jovanovic; 2024

Talk about opening a can of worms. At first glance, the project seems quite simple: Frederic Malle wants to reimagine a few classic Estee Lauder scents, so he enlists the…

Persolaise 16th February 2024 2 Comments
List Video

Top 10 Perfumes For Valentine’s Day 2024 – Paint The Town Red!

For this year’s Valentine’s Day list on Love At First Scent I decided to take a synesthetic approach and present a rundown of the Top 10 perfumes that evoke the…

Persolaise 13th February 2024 0 Comments
Interview

Obey What The Fragrance Is Telling You — Frederic Malle On The Estee Lauder Legacy Collection

“The ideas were great, but the formulas were very, very long. I mean, Azuree was more than 200 products. We just had to shorten the formula, take all of the…

Persolaise 11th February 2024 2 Comments
Interview Masterclass Video

Persolaise Masterclass – Episode 10 – Ingredients – Osmanthus & Clary Sage

For the final episode of our current Masterclass series on ingredients we travelled to China and France to discuss osmanthus and clary sage. I was joined once again by Remi…

Persolaise 11th February 2024 0 Comments
Perfume review Video

Moschino Toy 2 Pearl, Penhaligon’s Ominscient Mr Thompson, Bulgari Pour Homme edp and other reviews – 2024

Elephants, teddy bears and a virtual barnyard of lascivious beasts featured in a recent episode of Love At First Scent, where I reviewed new releases from Bulgari, Penhaligon’s and Moschino,…

Persolaise 10th February 2024 2 Comments
List Perfume review Video

Top 10 Baroque Perfumes – Rich, Detailed, Ornate Scents

Few things can dispel the winter gloom as effectively as perfume — especially if you choose a scent that’s distinctive, dramatic and full of striking contrasts. A Baroque perfume, you…

Persolaise 2nd February 2024 0 Comments
Perfume review Video

Christian Dior New Look review – Francis Kurkdjian; 2024

The gremlins were out in full force the other day when I tried to review Christian Dior New Look (Francis Kurkdjian’s latest addition to La Collection Privee) so much so…

Persolaise 30th January 2024 0 Comments
Perfume review Video

Knize Ten 100th Anniversary Review – Francois Coty & Vincent Roubert; 1924

Perfume databases on the internet aren’t 100% accurate. And although many state that Knize Ten first appeared in 1924, it’s important to point out that some claim the launch date…

Persolaise 27th January 2024 2 Comments
Perfume review Video

Headspace Showcase Review – 2024

Nicolas Chabot knows perfume. He’s had a long career in the industry, he’s pulled off an acclaimed revival of Le Galion and he’s had considerable success with Aether. So I…

Persolaise 27th January 2024 0 Comments
Interview

Barbara Herman & Antoine Lie Live Interview

One of the most exciting brands to have emerged in recent years is unquestionably Eris. So I was delighted to be able to interview the two people responsible for its…

Persolaise 17th January 2024 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Most Popular Posts

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  • Best Perfumes Of The 70s and Estee Lauder Private Collection Review - Vincent Marcello; 1974
  • Top 10 Best Leather Perfumes - Deserts, Cowboys & Angels
  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews - 2026
  • Tom Ford Cafe Rose review - 2023

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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Parfumo

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.