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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Persolaise 1st May 2026 No Comments

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

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The Perfume Diaries at Harrods

A few days ago, Madame Persolaise and I had a leisurely wander around the Perfume Diaries exhibition on the 4th floor of Harrods. There is a great deal I could…

Persolaise 13th September 2010 0 Comments
Perfume review

Review: Une Rose Vermeille by Tauer Perfumes (2010)

Tauer Une Rose Vermeille perfume review by award-winning critic Persolaise (2010, Andy Tauer, scent)

Persolaise 8th September 2010 4 Comments
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Perfume Regulation On The BBC

UK readers may like to click on this link to listen to the latest podcast of BBC Radio 4’s You & Yours. About 27 minutes into the episode you’ll find…

Persolaise 5th September 2010 2 Comments
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Normal Service…

Maison Persolaise is still hosting guests, so I’m afraid I need to apologise for the shortage of posts. But here are a couple of things to keep you busy. Please…

Persolaise 1st September 2010 0 Comments
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Who Needs Bleu

My month in Mumbai is well and truly over and I’m back at home, trying to restore my routines. Normal life can’t fully recommence just yet, though, because from tomorrow,…

Persolaise 27th August 2010 2 Comments
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Blissful Attack

It really is impossible to over-emphasise the prominence and importance of smells in Mumbai. My last post was just a brief, tip-of-the-iceberg sample of the stream of chemicals that constantly…

Persolaise 24th August 2010 5 Comments
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A Two-Minute Walk In Mumbai

You stroll past a sugar-cane juice seller and catch a whiff of an incense cone: rich and smoky, a Catholic scent that feels out of place amidst the noise of…

Persolaise 18th August 2010 0 Comments
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Classic Scents 1990-2010 According To Grain De Musc

If you enjoy lists, you might like to click here to read Grain De Musc’s proposal for ten ‘classic’ perfumes of the last twenty years. Be sure to check out…

Persolaise 17th August 2010 0 Comments
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Lawn Sipping

I’ve been in India for almost two weeks and I’ve got so many perfume-related stories to share, I doubt I’ll ever get the time to write them all down, but…

Persolaise 9th August 2010 0 Comments
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Smelly ABCs

When people are learning a new skill or craft, you quite often hear them complaining about the fact that they’re forced to spend hours mastering the basics. Budding pianists can’t…

Persolaise 2nd August 2010 2 Comments
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Review Showcase: Tauer Perfumes

Andy Tauer’s creations have just been added to the lines stocked at London’s Les Senteurs, which makes this is a perfect time for a retrospective review of one of the…

Persolaise 30th July 2010 4 Comments
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The Science Of Scent At London's Royal Institution

Please click here to be redirected to my Basenotes article about a lecture I recently attended on the topic of turning an idea into a scent. Thanks very much. Persolaise.

Persolaise 28th July 2010 0 Comments
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Smoky Mozart

Today the Persolaise household will be busy packing for the imminent trip to India, but last night I managed to find some time for one final, formulation session. I closed…

Persolaise 25th July 2010 2 Comments
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No Formula Changes Permitted

I recently decided to celebrate my return to the real world by popping out for some pre-holiday shopping, an activity which is always accompanied by a certain amount of perfume…

Persolaise 20th July 2010 10 Comments
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Review: A*Men Sunessence Edition Orage D'Ete by Thierry Mugler (2010)

As far as I’m aware, Mugler’s key scents (Angel, Alien and A*Men) are still serious commercial contenders. So I don’t quite understand why the firm insists on diluting their impact…

Persolaise 19th July 2010 0 Comments
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Like This Sample Giveaway Result

Many thanks to everyone who entered the draw for the sample of Like This. Today’s winner is… Christof. Don’t worry if you didn’t get lucky this time: I expect it…

Persolaise 18th July 2010 1 Comments
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Tauer Perfumes Lily Of The Valley Project + Sample Giveaway Reminder

Some of you may be interested to learn that Andy Tauer is currently seeking submissions for a charity ebook project entitled ‘A Moment With Lily Of The Valley’. A wide…

Persolaise 16th July 2010 0 Comments
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Sample Giveaway + Les Senteurs + Review: Like This by Etat Libre D'Orange (2010)

How do you bite your thumb at the stream of cynical sub-scents that emerge every summer? Here’s a pretty good, two-word answer: Like This. Need more detail? Well, you start…

Persolaise 13th July 2010 8 Comments
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More Teasing…

Just to keep your appetites sharp whilst I’m working through the ‘day job pile’, here’s a teaser for another sample giveaway which is scheduled to pop up on Tuesday. This…

Persolaise 11th July 2010 2 Comments
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Preview: Bleu De Chanel by Chanel (2010)

Here’s a fact: Chanel will soon release a new men’s scent called Bleu. And here’s another fact: most bloggers haven’t had one solitary sniff of it. Put these two facts…

Persolaise 9th July 2010 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976
  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

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  • My Top 10 Perfumes - Celebrating 10 Years Of Persolaise
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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Parfumo

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You Missed

Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.