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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Persolaise Review: Scent Of A Dream from Charlotte Tilbury (Francois Robert; 2016)

The soundbites If Scent Of A Dream were a song, it would be Le Freak by Chic. If it were a colour, it would be pale yellow. If it were…

Persolaise 9th September 2016 4 Comments
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What Was I Wearing? – Persolaise On We Wear Perfume

image: We Wear Perfume A few weeks ago, the lovely people behind We Wear Perfume asked if I’d mind getting in the ‘interviewee’ seat for a change. The results of…

Persolaise 6th September 2016 0 Comments
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Sexy Perfumes In Grazia Selected By Persolaise

Here’s a word you will hardly ever find me using to describe perfume: ‘sexy’. It reeks of cliches and has had pretty much all its power bludgeoned out of existence…

Persolaise 31st August 2016 0 Comments
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Perfume Mini-Reviews From Twitter: April to June 2016 [part 1]

Here we go, ladies and gents: another round-up of my mini-reviews from Twitter, spanning the months April to June. La Petite Robe Noire eau de parfum intense from Guerlain (Thierry…

Persolaise 26th August 2016 0 Comments
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Persolaise Review: No. 5 L’Eau from Chanel (Olivier Polge; 2016)

The soundbites If No. 5 L’Eau were an item of clothing, it would be a simple, short-sleeved linen blouse. If it were a colour, it would be ivory. If it…

Persolaise 19th August 2016 10 Comments
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Persolaise Review: Oud Sublime from Nicolaï (Patricia De Nicolaï; 2016)

The soundbites If Oud Sublime were a colour, it would be deep maroon. If it were a fabric, it would be expensive upholstery velvet. If it were a piece of…

Persolaise 12th August 2016 2 Comments
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Persolaise Review: Les Exceptions (Oriental Express, Cuir Impertinent, Woodissime, Chyprissime, Supra Floral, Fougère Furieuse & Over The Musk) from Thierry Mugler

It’s not often that you catch Thierry Mugler on the back foot. In fact, as far as its fragrance range is concerned, I don’t think there’s ever been a time…

Persolaise 5th August 2016 7 Comments
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Persolaise Review: Solar’1 from Jazmin Saraï (Dana El-Masri; 2015)

The soundbites If Solar’1 were a colour, it would be burnished gold. If it were a poem, it would be Ozymandias by P B Shelley. If it were a texture,…

Persolaise 29th July 2016 0 Comments
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Persolaise Review: Lonesome Rider from Tauer Perfumes (Andy Tauer; 2016)

The soundbites If Lonesome Rider were a texture, it would be: dry, raw linen. If it were a colour, it would be: sandy beige. If it were a place, it…

Persolaise 22nd July 2016 0 Comments
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Summer Break 2016

Although the world feels as though it has lost every single one of its fragile little marbles during the last few weeks, the passage of time hasn’t slowed one bit,…

Persolaise 19th July 2016 2 Comments
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Persolaise Review: Baptême Du Feu from Serge Lutens (Christopher Sheldrake; 2016)

The soundbites If Baptême Du Feu were a piece of music it would be Metamorphosis One by Philip Glass. If it were an image, it would be a bright sari…

Persolaise 15th July 2016 4 Comments
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The Persolaise Guide To The Best Oud Perfumes In ParfumPlus

Some of you may remember that in 2014 I published my guide to the best oud perfumes (please click here to read it). An edited version of that post has…

Persolaise 12th July 2016 0 Comments
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Persolaise Review Angel Muse (Quentin Bisch; 2016) & A*Men Pure Tonka (Jacques Huclier; 2016) from Thierry Mugler

The soundbites If A*Men Pure Tonka were a colour, it would be a near-black purple. If it were a piece of music it would be In Da Club by 50…

Persolaise 8th July 2016 2 Comments
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Super Scent – The Very Best Of Hermès

Hermès founder, Thierry Hermès Guess what: I found this Super Scent list very difficult to compile. But for an unexpected reason. As I explained to Candy Perfume Boy when I…

Persolaise 4th July 2016 8 Comments
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Time For Another Super Scent Teaser

Here we go again, folks. On Monday, the Candy Perfume Boy and I will reveal the latest brand to be added to our Super Scent collection. The rules of our…

Persolaise 1st July 2016 0 Comments
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Persolaise Review: Boy from Chanel (Olivier Polge; 2016)

The soundbites If Boy were a fictional character, it would be: Sydney Carton from A Tale Of Two Cities. If it were an item of clothing, it would be: a…

Persolaise 28th June 2016 8 Comments
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Non-Perfume Post: Looking For Hope Beyond The Broken Facade

Please note the subject of today’s post is not perfume. Scented service resumes tomorrow with a review of Chanel’s new Boy. — I realise no-one visiting this site during their…

Persolaise 27th June 2016 18 Comments
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Persolaise’s Scents For Summer 2016 In Parfum Plus

Please click here to read my latest piece for the Middle East’s ParfumPlus magazine, featuring a travel-inspired selection of perfumes for the summer*. You may be interested to learn that…

Persolaise 21st June 2016 0 Comments
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Persolaise Review: White Luminous Gold from Michael Kors (2015)

The soundbites If White Luminous Gold were a colour, it would be an easy-on-the-eye yellow. If it were a texture, it would be the softness of mimosa blossoms. If it…

Persolaise 17th June 2016 2 Comments
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New Perfume Space At Selfridges & London Perfume Shopping Guide Updates

image: Selfridges As it’s been almost a year since I posted my all-new London Perfume Shopping Guide, I thought I ought to give it a bit of a plug. I’ve…

Persolaise 14th June 2016 4 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
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  • Persolaise Review: Blu Mediterraneo - Chinotto Di Liguria from Acqua Di Parma (2018)
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • The 5 Best Chanel No. 5 Ads
  • Top 10 Best Frederic Malle Perfumes - Super Scent
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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.