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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

List Perfume review Video

Best Perfumes For Summer 2021 – The Sultry Summer Of Love

Best perfumes for summer 2021, selected by award-winning critic Persolaise (feat. Chanel, Frederic Malle, Serge Lutens, Tom Ford, Penhaligon's and others)

Persolaise 5th July 2021 0 Comments
Perfume review Video

Creed Viking Cologne Review – 2021

Creed Viking Cologne review by award-winning perfume critic Persolaise (2021)

Persolaise 2nd July 2021 2 Comments
Perfume review Video

Chanel Factory 5 Review – 100 Years Of Chanel No 5 – 2021

Chanel Factory 5 review by award-winning perfume critic Persolaise (2021)

Persolaise 30th June 2021 0 Comments
Perfume review

Bohoboco, Parfum D’Empire and Passage D’Enfer Extreme – Skin Time June 2021

Skin Time June 2021 - Persolais reviews Parfum D'Empire, Bohoboco and L'Artisan Parfumeur Passage D'Enfer Extreme

Persolaise 29th June 2021 1 Comments
Perfume review Video

27 87 Flaneur Review – 2021

27 87 Flaneur review by award-winning perfume critic Persolaise (2021)

Persolaise 26th June 2021 0 Comments
Perfume review Video

Aman Haru, Sei & Umbr Review – Jacques Chabert

Aman Haru, Umbr & Sei reviews by award-winning perfume critic Persolaise (Jacques Chabert, 2021)

Persolaise 22nd June 2021 0 Comments
Perfume review Video

Guerlain Aqua Allegoria Flora Salvaggia & Nettare Di Sole Review – Thierry Wasser & Delphine Jelk; 2021

Guerlain Aqua Allegoria Flora Salvaggia & Nettare Di Sole review by award-winning perfume critic Persolaise (Thierry Wasser & Delphine Jelk, 2021)

Persolaise 21st June 2021 0 Comments
List Perfume review Video

Best Perfumes Of The 2010s With Max Forti

Best perfumes of the 2010s selected by Max Forti and award-winning critic Persolaise, feat. Frederic Malle, Dior, Tom Ford, YSL

Persolaise 16th June 2021 2 Comments
List Perfume review Video

Top 10 Best Iris Perfumes

Top 10 best iris perfumes selected by award-winning critic Persolaise (2021, feat. Chanel, Frederic Malle, Serge Lutens, Jacques Fath, Armani Prive, Guerlain, Neela Vermeire, Les Indemodables, Dior, Aedes De Venustas,…

Persolaise 14th June 2021 0 Comments
Archive Perfume review

Frederic Malle Superstitious Review – From The Archive

Frederic Malle Superstitious review by award-winning perfume critic Persolaise (from the archive, Dominique Ropion, 2017)

Persolaise 9th June 2021 0 Comments
Perfume review

Guerlain Royal Extract II Review – Thierry Wasser; 2020

Guerlain Royal Extract II review by award-winning perfume critic Persolaise (Thierry Wasser, 2020)

Persolaise 4th June 2021 2 Comments
Perfume review

Acqua Di Parma Bergamotto Di Calabria La Spugnatura – Francois Demachy; 2021

Acqua Di Parma Bergamotto Di Calabria La Spugnatura review by award-winning perfume critic Persolaise (Francois Demachy, 2021)

Persolaise 27th May 2021 3 Comments
List Perfume review

Glyphs, Arquiste Misfit, Masque Milano Kintsugi and other reviews – Skin Time May 2021

Skin Time May 2021 - Persolaise reviews Arquiste Misfit & Sydney Rock Pool, Masque Milano Kintsugi, DS & Durga St Vetyver, Glyphs

Persolaise 17th May 2021 0 Comments
List Perfume review Video

Best Perfumes Of The 2000s With Max Forti

Best perfumes of the 2000s with Max Forti and award-winning critic Persolaise, feat. Tauer, Frederic Malle, L’Artisan Parfumeur, Dior and others

Persolaise 16th May 2021 0 Comments
Perfume review Video

Louis Vuitton Nuit De Feu Review – Jacques Cavallier; 2020

Louis Vuitton Nuit De Feu review by award-winning perfume critic Persolaise (Jacques Cavallier, 2020)

Persolaise 12th May 2021 2 Comments
Perfume review Video

Dior Eden-Roc Review – Francois Demachy; 2021

Dior Eden-Roc review by award-winning perfume critic Persolaise (Francois Demachy, 2021)

Persolaise 11th May 2021 0 Comments
List Perfume review Video

Top 10 Underrated Perfumes With Max Forti

Top 10 underrated perfumes selected by Max Forti and award-winning critic Persolaise (2021, feat. Guerlain, Kenzo, Olfactive Studio, Ulrich Lang and others)

Persolaise 9th May 2021 0 Comments
List Perfume review Video

Best Perfumes Of The 90s With Max Forti

Best perfumes of the 1990s selected by Max Forti and award-winning critic Persolaise, feat. Guerlain, Serge Lutens, Dolce & Gabbana and others

Persolaise 8th May 2021 0 Comments
Perfume review Video

Bulgari Le Gemme Astrea Review – Alberto Morillas; 2021

Bulgari Le Gemme Astrea review by award-winning perfume critic Persolaise (Alberto Morillas, 2021)

Persolaise 6th May 2021 0 Comments
Perfume review Video

Tom Ford Soleil Brulant Review – 2021

Tom Ford Soleil Brulant review by award-winning perfume critic Persolaise (2021)

Persolaise 5th May 2021 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • Top 10 Best Vetiver Perfumes 2021
  • More Parfum D’Empire, Diorella and Frederic Malle Discontinuations – Skin Time July 2021
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • The Top 10 Best Perfumes Of 2025
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Akro Infuse, Rendez-Vous, Parfum D'Empire showcase and other reviews - 2024

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.