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Politically speaking, there’s probably never a good time to review a perfume called Fire At Will. So the best thing is to avoid the dubious overtones and try to take the name as an expression of humour. Which is precisely what I did over on my YouTube channel the other day when I talked about this latest release from Jovoy. If you’d like to watch the video, here’s a link: Jovoy Fire At Will review.

Weirdly enough, the gourmand sweetness in this Vanina Murraciole composition is so overwhelming, you could almost call it a case of weaponised vanilla, so perhaps the name isn’t quite so inappropriate after all. Yes, the sugariness is contrasted with less bombastic facets (mainly a creamy, buttery powderiness, perhaps from the mimosa listed in the official notes) but that aside, Fire At Will is vanillic from start to finish. And even though its final stage displays rather less than we might have expected of the dark, smoky facets of its central material, everything that comes before is an unashamed onslaught of calorific gluttony. Wrecking the diet has never been this much fun.

Persolaise

[Jovoy Fire At Will review based on a sample provided by the brand in 2022.]


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Jovoy Fire At Will review by award-winning perfume critic Persolaise, 2022

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