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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Bertrand Eases The Crossing

An empty crib at Maison Persolaise There’s no point trying to deny the fact: normal life is just around the corner. It’s time to resume routines and slip back into…

Persolaise 4th January 2011 4 Comments
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New Year Wishes + Sample Give-Away: Opus IV from Amouage

Happy New Year everybody! I’d like to wish all of you nothing but happiness, peace and good health for the next twelve months… not to mention lots and lots of…

Persolaise 1st January 2011 60 Comments
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A Scented Year – 2010

Image: Roxana Villa The year’s almost over, which means it must be time for another list. Today, I’m very pleased to be able to take part in an inter-blog roundup…

Persolaise 30th December 2010 12 Comments
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Rude, Unhelpful And Snobby. Must Be French…?

This is when I really start to enjoy the Christmas break. The madness of the last two days has faded away, and I can just sit around the house, being…

Persolaise 27th December 2010 15 Comments
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Returning To A Pine-Scented House

Preparations for Christmas are the most important item on the agenda at the moment, so I’m afraid I haven’t got any time to spare for writing, but I will just…

Persolaise 23rd December 2010 5 Comments
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Off To Look For Number 68

You won’t hear much from me for a few days, because the snow has cleared – thank goodness! – and I’m off to persuade the SAs at Guerlain, Montale and…

Persolaise 20th December 2010 6 Comments
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A Mirror Up To Nature: Diaghilev At The V&A

We’re all aware that, over the years, perfumery has been influenced by other art forms and, indeed, by wider socio-historical developments. Nevertheless, it’s always fascinating to see concrete evidence of…

Persolaise 19th December 2010 8 Comments
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Review: Opus IV from Amouage (2010)

The house of Amouage – one of a tiny number of international brands with bona fide Middle Eastern credentials – has often produced dazzling perfumes by taking classical, old-world structures…

Persolaise 17th December 2010 16 Comments
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Playground Perfume

I think I ought to start charging for perfume shopping consultancy services. The other day, another close relative – a young woman who recently left home to go to Uni…

Persolaise 15th December 2010 12 Comments
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Fougère Royale Winner + A Pre-Christmas Escapade

Thanks to all of you who entered last week’s draw. I can now reveal that the destination for my pre-yuletide getaway with Madame Persolaise is   Quite a predictable…

Persolaise 14th December 2010 11 Comments
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Fougère Royale Give-Away Reminder

Yesterday, Madame Persolaise and I decorated the entire house (with the help of a few hapless elves), so we’re now officially in Christmas mode and ready to tuck into mince…

Persolaise 12th December 2010 14 Comments
Perfume review

Review: Portrait Of A Lady from Editions De Parfums Frederic Malle (2010)

Perfume review: Frederic Malle Portrait Of A Lady (Dominique Ropion), by award-winning critic Persolaise (2010, rose, scent, fragrance)

Persolaise 10th December 2010 16 Comments
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When 24 Just Isn’t Enough

Regular readers of this blog will know that, every now and then, I’m drawn to the subject of time… or, more specifically, the lack of time. I’ve been thinking a…

Persolaise 8th December 2010 6 Comments
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Fougère Royale Giveaway

Things are starting to get busy again at Maison Persolaise, mostly because of getting ready for Christmas (every year, I forget how long it takes to wrap presents) but also…

Persolaise 7th December 2010 49 Comments
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Tauer Cologne Du Maghreb Winner + Another Giveaway!

Before I announce the winners of the draw, I just want to thank all of you who entered. I did, of course, read and enjoy every single one of your…

Persolaise 5th December 2010 12 Comments
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Tauer Cologne Du Maghreb Giveaway + Christmas 2010 Recommendations

You wouldn’t necessarily know it from this blog, but I’m quite fond of lists, so I thought I ought to mark the first weekend of December with a round-up of…

Persolaise 3rd December 2010 150 Comments
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Mystery Draw Reminder + Quality Control

Making your own blotter strips can be quite a contemplative experience. Last night, whilst the snow steadily covered the skylights at Maison Persolaise and the temperature plunged below ‘you can’t…

Persolaise 3rd December 2010 11 Comments
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Review: Fougère Royale from Houbigant (2010)

How do you make a fougère that has enough fougère-ness to justify the label but not so much that it smells like a disappointing cliche? That’s precisely the challenge faced…

Persolaise 2nd December 2010 12 Comments
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Breath Of God Sample Winner + Advance Warning: Mystery Perfume Giveaway

As we start the first day of the final month of the year, I’m pleased to be able to announce that an extremely exciting draw is going to take place…

Persolaise 1st December 2010 3 Comments
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Breath Of God Sample Giveaway Reminder + The Delights Of Christmas Shopping

Madame Persolaise and I went Christmas shopping on Saturday. Big mistake. I can’t say that our present-hunting was entirely fruitless – when we finally returned home, I grudgingly conceded that…

Persolaise 30th November 2010 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.