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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Persolaise 1st May 2026 No Comments

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

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Jasmine Award Shortlist

Last night’s modest party plans were thwarted: Madame Persolaise had eaten all the champagne truffles! I can’t exactly complain, as I had bought them for her as a present, but…

Persolaise 22nd January 2011 4 Comments
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NEWS – Jasmine Award Nomination

What a way to start a weekend! I’ve just been informed that one of the articles I wrote for Basenotes (Bottled By Baccarat) has been shortlisted in the Best Website…

Persolaise 21st January 2011 14 Comments
Perfume review

Review: Leather Oud from Christian Dior and Absolue Pour Le Soir from Maison Francis Kurkdjian (2010)

Dior Leather Oud (Francois Demachy) and Maison Francis Kurkdjian Absolue Pour Le Soir (Francis Kurkdjian) reviews by award-winning perfume critic Persolaise (2010)

Persolaise 20th January 2011 15 Comments
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Tech-Minded Winners

Who feels like winning a sample of perfume? Thanks again to everyone who entered last week’s SoOud draw. I have sought the guidance of Random.org and I can now reveal…

Persolaise 18th January 2011 10 Comments
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Trust Me – I Know What's Good For You

If you like to keep tabs on what’s happening in the perfume blogosphere, you’ll certainly have noticed that the last few weeks have seen the publication of several Best Of…

Persolaise 16th January 2011 14 Comments
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Smelly Bloggers

This is just a short entry to wish you all a great weekend and remind you that you’ve got until Sunday night (UK time) to enter the draw for a…

Persolaise 14th January 2011 13 Comments
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Review Showcase: SoOud (2010)

How many perfumes should you include in the launch of a brand new fragrance range? Well, Stéphane Humbert-Lucas and the people at Intertrade Europe seem to think that the answer’s…

Persolaise 11th January 2011 47 Comments
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Interview For BBC TV Documentary + Opus IV Sample Winner

Shall we start Sunday by picking a winner? Yes, I think we shall. In fact, I think we shall go one better. As the response to last week’s Amouage sample…

Persolaise 9th January 2011 21 Comments
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Paris 2010: Would Guerlain Notice If I Stole A Few Tiles?

I suspect this blog is going to mention bathrooms quite a lot over the course of the next few weeks. Or, to be more precise, one bathroom. The one and…

Persolaise 7th January 2011 24 Comments
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Bertrand Eases The Crossing

An empty crib at Maison Persolaise There’s no point trying to deny the fact: normal life is just around the corner. It’s time to resume routines and slip back into…

Persolaise 4th January 2011 4 Comments
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New Year Wishes + Sample Give-Away: Opus IV from Amouage

Happy New Year everybody! I’d like to wish all of you nothing but happiness, peace and good health for the next twelve months… not to mention lots and lots of…

Persolaise 1st January 2011 60 Comments
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A Scented Year – 2010

Image: Roxana Villa The year’s almost over, which means it must be time for another list. Today, I’m very pleased to be able to take part in an inter-blog roundup…

Persolaise 30th December 2010 12 Comments
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Rude, Unhelpful And Snobby. Must Be French…?

This is when I really start to enjoy the Christmas break. The madness of the last two days has faded away, and I can just sit around the house, being…

Persolaise 27th December 2010 15 Comments
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Returning To A Pine-Scented House

Preparations for Christmas are the most important item on the agenda at the moment, so I’m afraid I haven’t got any time to spare for writing, but I will just…

Persolaise 23rd December 2010 5 Comments
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Off To Look For Number 68

You won’t hear much from me for a few days, because the snow has cleared – thank goodness! – and I’m off to persuade the SAs at Guerlain, Montale and…

Persolaise 20th December 2010 6 Comments
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A Mirror Up To Nature: Diaghilev At The V&A

We’re all aware that, over the years, perfumery has been influenced by other art forms and, indeed, by wider socio-historical developments. Nevertheless, it’s always fascinating to see concrete evidence of…

Persolaise 19th December 2010 8 Comments
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Review: Opus IV from Amouage (2010)

The house of Amouage – one of a tiny number of international brands with bona fide Middle Eastern credentials – has often produced dazzling perfumes by taking classical, old-world structures…

Persolaise 17th December 2010 16 Comments
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Playground Perfume

I think I ought to start charging for perfume shopping consultancy services. The other day, another close relative – a young woman who recently left home to go to Uni…

Persolaise 15th December 2010 12 Comments
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Fougère Royale Winner + A Pre-Christmas Escapade

Thanks to all of you who entered last week’s draw. I can now reveal that the destination for my pre-yuletide getaway with Madame Persolaise is   Quite a predictable…

Persolaise 14th December 2010 11 Comments
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Fougère Royale Give-Away Reminder

Yesterday, Madame Persolaise and I decorated the entire house (with the help of a few hapless elves), so we’re now officially in Christmas mode and ready to tuck into mince…

Persolaise 12th December 2010 14 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976
  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

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  • My Top 10 Perfumes - Celebrating 10 Years Of Persolaise
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  • Frederic Malle Contre-Jour review - Annick Menardo; 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.