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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Chanel, Dior & Guerlain At Selfridges

A few mini-news items from a recent dash through the London branch of Selfridges. The Chanel ‘perfume boutique’ – a must-see if you haven’t yet been – now stocks the…

Persolaise 11th February 2011 2 Comments
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Jasmine Awards 2010 – Winners

Just in case you haven’t already seen the news on Basenotes, I thought I’d upload a brief post to let you know that yesterday’s winners of the Jasmine Award for…

Persolaise 10th February 2011 8 Comments
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Off To The Jasmines

Bathroom chaos at Maison Persolaise has entered Week 2. We’re steadily getting closer to our goal, but we’ve got to wait at least another 8 days or so before life…

Persolaise 8th February 2011 12 Comments
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Andrea Maack At Les Senteurs + Full Jasmine Awards Shortlists

The official site of the Jasmine Awards now displays the full rundown of all the nominees in each of the categories. I was very pleased to see a certain Tania…

Persolaise 6th February 2011 6 Comments
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I Need To Report My Bathroom To IFRA

Those of you who follow me on Twitter may be aware that the bathroom at Maison Persolaise is now a disaster area. Well, that’s probably a slight exaggeration: the workmen…

Persolaise 3rd February 2011 14 Comments
Perfume review

Review: Traversée Du Bosphore from L’Artisan Parfumeur (2010)

L'Artisan Parfumeur Traversee Du Bosphore perfume review by award-winning critic Persolaise (Bertrand Duchaufour, 2010)

Persolaise 1st February 2011 12 Comments
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Welcome To This Blog’s New Address

Please forgive me for my persistence, but I just want to publish one more post on this particular topic and then draw a line under it. The address of this…

Persolaise 30th January 2011 0 Comments
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Kids With Impeccable Taste

Here’s an amusing mini-anecdote with which to start the weekend. The other day, a young lad was shown into Madame Persolaise’s office, something which happens on a regular basis in…

Persolaise 29th January 2011 28 Comments
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Paris 2010: Two’s A Crowd Chez Serge

It was only after I’d actually stepped inside Harrods the other day that my brain suddenly decided to remind me of the words ‘January’ and ‘sale’. I considered walking straight…

Persolaise 27th January 2011 12 Comments
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Can You See These Words?

Some of you may be aware that this blog’s address has been changed and is now persolaise.blogspot.com (or, if you prefer, https://persolaise.com//) If you’re reading these words, then don’t worry:…

Persolaise 26th January 2011 2 Comments
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Review: Archives 69 from État Libre D’Orange (2011)

You can’t accuse ÉLdO of cowardice. The instant accessibility of last year’s commendable Like This may have raised fears that one of perfumery’s cockiest houses was starting to play it…

Persolaise 24th January 2011 5 Comments
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Jasmine Award Shortlist

Last night’s modest party plans were thwarted: Madame Persolaise had eaten all the champagne truffles! I can’t exactly complain, as I had bought them for her as a present, but…

Persolaise 22nd January 2011 4 Comments
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NEWS – Jasmine Award Nomination

What a way to start a weekend! I’ve just been informed that one of the articles I wrote for Basenotes (Bottled By Baccarat) has been shortlisted in the Best Website…

Persolaise 21st January 2011 14 Comments
Perfume review

Review: Leather Oud from Christian Dior and Absolue Pour Le Soir from Maison Francis Kurkdjian (2010)

Dior Leather Oud (Francois Demachy) and Maison Francis Kurkdjian Absolue Pour Le Soir (Francis Kurkdjian) reviews by award-winning perfume critic Persolaise (2010)

Persolaise 20th January 2011 15 Comments
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Tech-Minded Winners

Who feels like winning a sample of perfume? Thanks again to everyone who entered last week’s SoOud draw. I have sought the guidance of Random.org and I can now reveal…

Persolaise 18th January 2011 10 Comments
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Trust Me – I Know What's Good For You

If you like to keep tabs on what’s happening in the perfume blogosphere, you’ll certainly have noticed that the last few weeks have seen the publication of several Best Of…

Persolaise 16th January 2011 14 Comments
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Smelly Bloggers

This is just a short entry to wish you all a great weekend and remind you that you’ve got until Sunday night (UK time) to enter the draw for a…

Persolaise 14th January 2011 13 Comments
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Review Showcase: SoOud (2010)

How many perfumes should you include in the launch of a brand new fragrance range? Well, Stéphane Humbert-Lucas and the people at Intertrade Europe seem to think that the answer’s…

Persolaise 11th January 2011 47 Comments
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Interview For BBC TV Documentary + Opus IV Sample Winner

Shall we start Sunday by picking a winner? Yes, I think we shall. In fact, I think we shall go one better. As the response to last week’s Amouage sample…

Persolaise 9th January 2011 21 Comments
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Paris 2010: Would Guerlain Notice If I Stole A Few Tiles?

I suspect this blog is going to mention bathrooms quite a lot over the course of the next few weeks. Or, to be more precise, one bathroom. The one and…

Persolaise 7th January 2011 24 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.