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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Persolaise The Personal Shopper

For the last week or so I’ve been playing the role of perfume consultant for a very close relative who’d like me to buy him a bottle of something for…

Persolaise 28th November 2010 14 Comments
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The Logic Behind Breath Of God

Here’s a fascinating little follow-up to yesterday’s Gorilla Perfumes reviews. I was contacted by a representative of Lush who’d read my post and wanted to explain that the name Breath…

Persolaise 27th November 2010 6 Comments
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Sample Giveaway + Review: Breath Of God & The Smell Of Weather Turning by Gorilla Perfumes (2010)

There isn’t much that hasn’t been said about Breath Of God… except perhaps that it’s back! After receiving a five-star review from Tania Sanchez, it proceeded to evoke perplexed confusion…

Persolaise 26th November 2010 29 Comments
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Still In India…

All this talk of Arctic winds makes me feel like sticking to the Indian theme I started yesterday. Visiting the perfume shops on Muhammed Ali Road is probably similar to…

Persolaise 23rd November 2010 8 Comments
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Thinking Of India + Grossmith Sample Set Winner

Now that the weather’s getting colder, my mind seems to keep getting drawn back to thoughts of the summer in Mumbai: raucous rain, sweltering heat and, of course, the perfumers…

Persolaise 22nd November 2010 2 Comments
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SoOud London Launch + Giveaway Reminder

Please click here to be redirected to my Basenotes article about the launch of a brand new range of perfume in London… and here for a chance to win a…

Persolaise 21st November 2010 0 Comments
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Preview: Portrait Of A Lady by Editions De Parfums Frederic Malle (2010) + Sample Giveaway Reminder

Whilst I’m in preview mode, I ought to mention that a recent visit to the ever-enchanting Les Senteurs led to a sniff of Frederic Malle’s new Portrait Of A Lady,…

Persolaise 19th November 2010 5 Comments
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Preview: Opus IV by Amouage (2010)

Popping into Amouage’s London boutique is always a pleasure, but the experience is made even more special when there’s an opportunity to try a brand new scent. The other day,…

Persolaise 18th November 2010 4 Comments
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Jasmine Cheesecake

Allow me to acknowledge a positive: this weekend, I got a chance to improve my jasmine accord. It’s coming along well; I wish I could say the same about my…

Persolaise 16th November 2010 6 Comments
Perfume review

Sample Giveaway + Review: Phul-Nana by Grossmith (1891/2009)

Grossmith Phul-Nana, Hasu-No-Hana, Shem-El-Nessim review by award-winning perfume critic Persolaise (2010)

Persolaise 15th November 2010 29 Comments
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Denyse Beaulieu – Exclusive Interview

Please click here for my exclusive Basenotes interview with Denyse Beaulieu, author of the bilingual blog, Grain De Musc. You might also like to click here to read the interesting…

Persolaise 13th November 2010 0 Comments
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Pyramid Building – 4… Conclusion?

To round off my brief examination of the question of top, heart and base notes, I’m tempted to break copyright rules. You see, on page 481 of An Introduction To…

Persolaise 12th November 2010 0 Comments
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Review: Opus III from The Library Collection by Amouage (2010)

If there’s one characteristic that Amouage‘s first three Library Collection scents have in common, it is a gauzy sheerness. Opus I conjures an image of florals preserved in a delicate…

Persolaise 12th November 2010 5 Comments
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I Owe Andy An Apology

For the last few days, a mysterious smell has been bugging me in my study. Most of the time, it’s been totally undetectable, but every now and then, as I’ve…

Persolaise 11th November 2010 14 Comments
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Penhaligon's In Cambridge

Putting London aside for a moment, perfume shopping in Britain can be a disheartening experience: sales assistants are often clueless and the stock itself uninspiring. However, there are a few…

Persolaise 9th November 2010 2 Comments
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Give People Credit

Here’s a conversation between a couple overheard in Boots the other day: She: What about this one? He: Umm… don’t know… too sweet, maybe? She: Yeah, you’re probably right. And…

Persolaise 8th November 2010 6 Comments
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Blood And Other Bodily Fluids? You Smell Wonderful, Dahling!

The other day, the unthinkable happened. I was at a perfume shop, chatting with a sales assistant who at one point asked me to smell the wrist of her male…

Persolaise 7th November 2010 8 Comments
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Review: Carillon Pour Un Ange by Tauer Perfumes (2010)

A few weeks ago, Madame Persolaise and I were on an escalator, descending into London’s Tube network. She was wearing vintage Diorissimo; I’d dabbed my wrists with a few drops…

Persolaise 4th November 2010 12 Comments
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The Perfume Scene In Britain

I realise I’m running the risk of turning this blog into a daily whine, but I’m afraid I still feel like letting off a bit of steam about the scarcity…

Persolaise 3rd November 2010 4 Comments
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Sub-Zero Please

Following on from yesterday’s post, I would just like to say that an Arctic blast across Old Father Time’s beard would be very welcome right now. Did we really gain…

Persolaise 2nd November 2010 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.