For the most recent episode of my occasional Masterclass series, I veered away from ingredients and moved into the equally complex world of perfume retail. Guiding me through the journey was Brooke Belldon, bona fide fragrance enthusiast and founder of the online perfumery, Sainte Cellier. During our chat, Brooke explained some of the challenges she faced when setting up her shop, why she thinks the corporate retail scene is blighted by “chronic oversampling” and how her work continues to be affected by Brexit. Here’s a link to the broadcast: perfume Masterclass – the industry – independent online retail.
Persolaise
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