Coty Infiniment review – various perfumers; 2024

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My first encounter with this much-hyped range was at a launch event in London last year. As far as these shindigs go, it was one of the less easily comprehensible. The speeches ranged from hollow to opaque. There was ‘entertainment’ in the form of perplexing dances that had been devised as interpretations of a few of the perfumes. And the only opportunity to smell the scents themselves was in a crowded, poorly-ventilated basement where the attention seemed to be not on the fragrances but on artworks that had been commissioned to accompany them. None of this was particularly worrisome. Indeed, in many ways, it was par for the course. Pretentiousness and perfume tend to go hand in hand, frequently to comical effect. Indeed, I can still recall the Hermes launch during which actors uttered supposedly mystical texts through large tubes which they held right up against the guests’ ears. I can put up with all manner of silliness, especially if the perfumes in question are interesting. So despite everything that was going on at the Coty bash, I wasn’t particularly alarmed. But there was a moment when my Spidey sense started tingling. 

To read the rest of this post, please click on this link to my Substack: Coty Infiniment review.

UPDATE 19th June 2024 – On the 15th of June 2024, I broadcast a video review of Noir Encens, during which I also talked about the problem of creative attribution in perfumery. Here’s a link to the video: Infiniment Coty Noir Encens review.

Persolaise

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