Following on from my recent sample give-away and last Friday’s review of a Duchaufour scent, I thought you might be interested in reading Neela Vermeire’s responses to some questions on her brand and on working with one of perfumery’s most prolific artists.
Persolaise: Did you have to establish any ground rules before you started working with Bertrand Duchaufour? Did he try to impose some of his own ideas on the project, or was his role simply to ‘deliver’ your vision?
Neela Vermeire: Every journey is unique. In my case, I had a clear idea about the historic periods, the concept of using raw materials that were representative of those eras and would make the perfumes rich and complex.
travelled extensively and has had different experiences from mine. I grew up in India with a lot of olfactory memories and they are a part of me and therefore each period also represents a part of my life. We discussed in detail during the development of the trials of these perfumes – over the course of a year – what these perfumes could/should/would hopefully evoke.
P: Were there any particular challenges that you faced during the creative process?
One perfume may stir your heart in a positive manner and it may not stir others. I think what a number of talented perfume writers on the net are doing is paving the way for traditional print journalists to actually get passionate about the subject. I am certain many print journalists are keen perfumistas, but not ALL. However, MOST or ALL perfume writers/bloggers are keen and rather passionate, and their main reason for writing is to share their passion. At least I hope so!
As I do not have any PR agents, any honest appreciation through articles on these perfumes has helped spread the word around. I am truly grateful for all the encouragement I have received from all perfume writers who really love and appreciate the concept and the India trio perfumes.
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I’m off to London later today for a meeting in which my fellow Jasmine Award winners and I will have to choose the finalists for the FiFi UK Independent Perfume prize. Wish us luck!
Don’t forget that on Friday, at 1:30 pm UK time, the Esxence website should display a live stream of a discussion entitled Translating Perfume Into Words. One of the speakers will be Grant Osborne of Basenotes.
Persolaise.
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