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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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As Playful As Ever? – New TV Ads for Gaultier’s Classique And Le Male

At the recent London launch of the new TV advert for Gaultier‘s Classique and Le Male, Isabelle Fulconis* claimed that one of the main challenges faced by the team responsible…

Persolaise 22nd October 2013 0 Comments
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Persolaise Review: London, Tobacco Oud, Oud Fleur & Oud Wood from Tom Ford (2013)

Back when YSL‘s M7 was worthy of the image of a naked, hairy martial arts expert, I bought myself a bottle of one of the scent’s ancillary products, a so-called…

Persolaise 18th October 2013 7 Comments
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Who Do You Work For? – Thoughts On Blogs And Perfume Criticism

In his editorial in the current issue of Sight & Sound, Nick James considers recent developments in the world of film criticism. He explains that many newspapers have closed down…

Persolaise 15th October 2013 12 Comments
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Persolaise Review: The Odd Fellow’s Bouquet from Atkinsons (Fabrice Pellegrin; 2013)

Fabrice Pellegrin is particularly skilled at finding a balance between accessibility and distinctiveness. In The Odd Fellow’s Bouquet (one of two works he’s created for the revived house of Atkinson’s,…

Persolaise 11th October 2013 0 Comments
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Make Perfume Not War – Histoires De Parfums’ Gérald Ghislain Turns To Charity

A few days ago, I bemoaned perfume brands’ growing reliance on unconvincing stories to sell their wares. Well, round about the same time, as if on cue, an email popped…

Persolaise 9th October 2013 0 Comments
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The Rise And Rise Of The In-House Perfumer – Persolaise In The Financial Times

What will Jacques make for these Louis Ladies? Jasmine Award-winner Emma Hill has just had a brief piece published in the Financial Times on the subject of in-house perfumers. I’m…

Persolaise 7th October 2013 2 Comments
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Persolaise Review: 1996 from Byredo (Jérôme Epinette; 2013)

I don’t envy perfume brands the task of coming up with a ‘story’ for a new release. It’s a thankless job, fraught with paradoxes. If the perfume is sub-standard, its…

Persolaise 4th October 2013 4 Comments
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I Love You, Man – Male Relationships In Pictures

My recent review of Aramis’ Perfume Calligraphy Rose and my suggestion that Etro’s current male clothing collection would go well with Tauer’s Une Rose Chypree prompted several interesting emails from…

Persolaise 1st October 2013 4 Comments
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Persolaise Review: Cuir 28 from Le Labo (Nathalie Lorson; 2013)

Those who take an interest in such matters will be aware that Le Labo mentioned the arrival of its Dubai exclusive quite some time ago; at one point it seemed…

Persolaise 27th September 2013 13 Comments
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Not A Middle Eastern Brand – An Interview With Thameen Founder, Basel Binjabr

There’s a new perfume brand at Selfridges and – surprise surprise – it hails from the Arab world… or does it? Click here to read my Basenotes interview with its…

Persolaise 24th September 2013 2 Comments
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Scent On The Catwalk – Perfume For Fashion

It’s joint-list-making time again here in our corner of the blogosphere and the task of choosing our theme has fallen to the Candy Perfume Boy. As he gave us a…

Persolaise 20th September 2013 12 Comments
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Persolaise Review: Modern Muse from Estée Lauder (Harry Fremont; 2013)

The people at Lauder are calling Modern Muse their biggest feminine fragrance launch since Beyond Paradise (Calice Becker‘s otherworldly garden of green jasmine from 2003). The advertising campaign would certainly…

Persolaise 17th September 2013 10 Comments
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Persolaise Review: Ashoka from Neela Vermeire Créations (Bertrand Duchaufour; 2013)

Neela Vermeire‘s eponymous brand has reached the perfumery equivalent of the difficult second album. Her three debut scents (all composed by Bertrand Duchaufour… ever heard of him?) made such a…

Persolaise 13th September 2013 2 Comments
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What We Really Wore This Summer – 2013

I know, it’s a hard life. As a perfume critic, I don’t often get to wear scents from my personal collection; I’m usually covering myself in stuff which I’m evaluating…

Persolaise 11th September 2013 8 Comments
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Speaking Your Mind – An Interview With Atelier Cologne’s Sylvie Ganter

Despite its relative youth, Atelier Cologne has made a considerable impact on the niche (and not-so-niche) perfume circuit. One of the brand’s co-founders, Sylvie Ganter, popped into London’s Les Senteurs…

Persolaise 9th September 2013 0 Comments
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Persolaise Review: Skin On Skin, Amour Nocturne and Déliria from L’Artisan Parfumeur (Bertrand Duchaufour; 2013)

I’m not sure why L’Artisan Parfumeur have given us the Explosions D’Émotions mini-range, but there we are: the logic of fragrance releases isn’t always easy to work out. As a…

Persolaise 6th September 2013 8 Comments
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Chandler Burr’s Secret Perfumer Answers Readers’ Questions

Image: OpenSky Those of you who follow Chandler Burr‘s thought-provoking Untitled Series on OpenSky (link no longer active) will no doubt be aware that ‘Season 1′ has reached its tenth…

Persolaise 4th September 2013 1 Comments
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Is That A Bell I Hear?

Some summer reading… One of those curious little ironies of life: I get tons of ideas for blog posts when I’m in ‘no writing allowed’ holiday mode. Whilst Madame Persolaise…

Persolaise 3rd September 2013 0 Comments
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Persolaise Review: Made To Measure from Gucci (perfumer unknown; 2013)

I often wonder if some perfume manufacturers enjoy having a laugh at our expense. It’s the kind of straw-grasping idea that pops into my head when I try to understand…

Persolaise 30th August 2013 4 Comments
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Persolaise Review: Eau De Monsieur from Annick Goutal (Annick Goutal / Camille Goutal & Isabelle Doyen; 1980/2013)

Wow! Cover me with slices of lemon and sprinkle me with a pinch of salt. Eau De Monsieur is back. Sadly, I never had a chance to smell the original…

Persolaise 23rd August 2013 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.