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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

Perfume review

Acqua Di Parma Buongiorno Collection perfume review (Fabrice Pellegrin & Olivia Giacobetti; 2026)

Persolaise 13th September 2026 No Comments

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Happy To Pay

Who would ever have thought I’d be looking forward to paying a custom’s charge! I arrived home today to find a slip left by Royal Mail which meant only one…

Persolaise 1st April 2010 0 Comments
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Review: Voyage d'Hermès by Hermès (2010)

The idea of a perfume taking you on a trip has been a cliché for quite some time, so when you encounter a new creation which dares to call itself…

Persolaise 31st March 2010 2 Comments
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Questionable Secretions

The other day I was carrying out a totally non-perfume related presentation at work. One of the points I wanted to make was that we need to appreciate that many…

Persolaise 29th March 2010 12 Comments
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Squeeze

Over the last couple of days, my Net-roving eye has been caught by some articles about the increasingly tight restrictions imposed on the perfume industry by regulatory bodies. Apparently, jasmine…

Persolaise 17th March 2010 0 Comments
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Mountain Voices

I’ve got considerable experience of teaching, so I should know better than most people that the first steps up the mountain tend to be the hardest. Still, when you’re the…

Persolaise 16th March 2010 3 Comments
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Weekend Knowledge

If too many cooks spoil the broth, then maybe one cook can spoil the broth with too much tinkering… especially if the broth needs several days – if not weeks…

Persolaise 14th March 2010 0 Comments
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Vert 14

I should have been doing other things last night, but I’m afraid I pushed them all aside and set up my mini-lab on my window sill. It’s typical of me…

Persolaise 12th March 2010 0 Comments
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Vert 12

No preambles… except to say welcome to the blog if you’ve only just got here. The plan is for this to be a space where I chronicle my attempts to…

Persolaise 11th March 2010 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026
  • Acqua Di Parma Buongiorno Collection perfume review (Fabrice Pellegrin & Olivia Giacobetti; 2026)

Most Popular Posts

  • Top 10 Perfumes For Autumn 2026 - A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews - 2026
  • Top 10 Best Vetiver Perfumes 2021
  • Top 10 Best Leather Perfumes - Deserts, Cowboys & Angels
  • Chopard Casmir Review - Michel Almairac; 1991
  • Best Perfumes Of 2012
  • Best Perfumes Of The Decade 2010-2019 part 1

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2014 2017 2019 2020 2021 2022 2023 2024 Amouage Andy Tauer Basenotes Best Of Chanel Christian Dior Estee Lauder Etat Libre D'Orange feminine flanker floral Frederic Malle Guerlain Hermes interview L'Artisan Parfumeur leather list London Love At First Scent LVMH masculine musk oud Penhaligon's perfume industry perfume review perfume shopping rose Serge Lutens Tauer Perfumes Tom Ford unisex video vlog vlogger YouTube

OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.