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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

Uncategorized

Candy Perfume Boy And ODOU Magazine Win Jasmine Awards

The results of the Jasmine Awards are in and I am absolutely thrilled to announce that the winner of the Digital prize is Thomas Dunckley – aka the one and…

Persolaise 12th March 2014 4 Comments
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Off To The Jasmine Awards 2014!

On the fourth anniversary of my blog, I once again find myself in the privileged position of being able to say: I’m off to BAFTA HQ tomorrow for the Jasmines!…

Persolaise 11th March 2014 0 Comments
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Twenty Blotters For… Céline Verleure

Pick a blotter… read the question… give a short, snappy answer! Céline Verleure‘s perfumery experience is far too vast to be reduced to a brief, introductory paragraph. But here’s a…

Persolaise 10th March 2014 0 Comments
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Persolaise Review: Rosabotanica from Balenciaga (Olivier Polge & Jean-Christophe Herault; 2014)

I seem to have forgotten how impressed I was with Florabotanica. For some reason, my brain decided to file it under ‘pleasant yet unremarkable floral’, ie the type which evokes…

Persolaise 7th March 2014 2 Comments
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A Letter To The EU’s Public Consultation On Proposed Amendments To The Cosmetics Regulation

I’m sure most of you are aware that the ever-contentious issue of allergens in perfumery has raised its head again. As has been reported on various sites, the EU is…

Persolaise 28th February 2014 2 Comments
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Persolaise Review: Jeke, Sova, Ore and Norne from Slumberhouse

Some landscapes are easy to enjoy, but almost impossible to describe. They offer many pleasures, yet they defy attempts to capture their charms in words. They may not even be…

Persolaise 21st February 2014 2 Comments
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No Lies, No Compromises – An Interview With Perfumer Quentin Bisch

Quentin Bisch (left) with Etienne De Swardt at the Etat Libre D’Orange shop in Paris Quentin Bisch’s connection with Etat Libre D’Orange goes back to the days before the young…

Persolaise 18th February 2014 0 Comments
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Persolaise Review: Coven from Andrea Maack (2013)

I dismissed the first three fragrances from Andrea Maack as derivative and uninspiring. The next two, Coal and Silk, were marginally better, but they didn’t possess sufficiently distinct personalities to…

Persolaise 14th February 2014 12 Comments
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A Product Of The Blogosphere – An Interview With Matthew Zhuk Of Ex Idolo

Matthew Zhuk at Fenwick, the latest retailer to pick up Thirty Three Matthew Zhuk is in an interesting position right now: his brand, Ex Idolo, attracted serious attention in 2013,…

Persolaise 12th February 2014 6 Comments
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The Osmothèque Reviews: Parfum Royal (circa 1st century AD) and Eau De La Raine De Hongrie (14th century)

*** For background information on my Osmothèque reviews, please click here *** It goes without saying that the stars of the Osmothèque‘s collection of perfume reconstitutions are the post-1880 classics:…

Persolaise 10th February 2014 2 Comments
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A Life With A View Winner

Many thanks to everyone who entered last week’s A Life With A View give-away. The draw has now been carried out on Random.org and I’m pleased to announce that the…

Persolaise 10th February 2014 0 Comments
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Persolaise Review: Laine De Verre from Serge Lutens (Christopher Sheldrake; 2014)

Uncle Serge is playing the trickster again. When he released the first of his Eaux (L’Eau De Serge Lutens, 2010) you could almost picture the wry smile on his face…

Persolaise 7th February 2014 4 Comments
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Four Perfume Books For Valentine’s Day 2014

According to advertisers, nothing spells ‘love’ as powerfully as flowers, chocolates and a bottle of perfume. So although I’d never dream of dissuading someone from buying a fragrance for their…

Persolaise 6th February 2014 2 Comments
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“You Have A Brand Here” – An Interview With Carlos Huber Of Arquiste

You never know who you’re going to bump into at Harrods. A few weeks ago, I had some time to kill in London, so I decided to pop up to…

Persolaise 5th February 2014 8 Comments
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ODOU Magazine’s Debut Issue Shortlisted Three Times For Jasmine Awards

Every single name on this year’s Jasmine Awards shortlists deserves to be feted, but there’s one success which is especially remarkable. ODOU Magazine – the creation of Liam Moore –…

Persolaise 4th February 2014 6 Comments
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Persolaise Shortlisted Twice For 2013 Jasmine Awards

The shortlist for this year’s Jasmine ‘Digital’ Award has just been released and I’m excited (make that: ‘ecstatically over the moon’) to announce that my name appears on it twice.…

Persolaise 3rd February 2014 6 Comments
Uncategorized

Win Candles From A Room With A View + Interview With Founder Graham Way

I wonder whether the home scent market is harder to break into than the world of fine fragrance. At least when someone launches a new perfume brand, they can invoke…

Persolaise 3rd February 2014 16 Comments
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“Frivolity Will Save The World” – An Exclusive Interview With Etienne De Swardt Of Etat Libre D’Orange

During a recent interview with Etienne De Swardt, founder of Etat Libre D’Orange, I asked him if it’s difficult to expand his brand without diluting its personality. “That’s the permanent…

Persolaise 31st January 2014 0 Comments
Perfume review

The Osmothèque Reviews: Jicky from Guerlain (Aimé Guerlain; 1889)

Guerlain Jicky Osmotheque version review by award-winning perfume critic Persolaise (Aime Guerlain; 1889)

Persolaise 24th January 2014 5 Comments
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You Have To Be Modest Sometimes – An Exclusive Interview With Frederic Malle (part 2)

The first instalment of this exclusive interview ended with Frederic Malle commenting on the pressure he places on his perfumers – and on himself – to aim for the highest…

Persolaise 22nd January 2014 8 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

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  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and 'new' No. 5 eau de toilette reviews

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.