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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

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Win Candles From A Room With A View + Interview With Founder Graham Way

I wonder whether the home scent market is harder to break into than the world of fine fragrance. At least when someone launches a new perfume brand, they can invoke…

Persolaise 3rd February 2014 16 Comments
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“Frivolity Will Save The World” – An Exclusive Interview With Etienne De Swardt Of Etat Libre D’Orange

During a recent interview with Etienne De Swardt, founder of Etat Libre D’Orange, I asked him if it’s difficult to expand his brand without diluting its personality. “That’s the permanent…

Persolaise 31st January 2014 0 Comments
Perfume review

The Osmothèque Reviews: Jicky from Guerlain (Aimé Guerlain; 1889)

Guerlain Jicky Osmotheque version review by award-winning perfume critic Persolaise (Aime Guerlain; 1889)

Persolaise 24th January 2014 5 Comments
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You Have To Be Modest Sometimes – An Exclusive Interview With Frederic Malle (part 2)

The first instalment of this exclusive interview ended with Frederic Malle commenting on the pressure he places on his perfumers – and on himself – to aim for the highest…

Persolaise 22nd January 2014 8 Comments
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Getting It Wrong – When Perfume Criticism Loses Its Way

I’ve been meaning to raise this subject for a while. But it was only recently that an event crystallised my thoughts and convinced me it was time to put finger…

Persolaise 20th January 2014 14 Comments
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Persolaise Review: Oud from Reminiscence (2012)

As soon as I adopt a policy of never using the word ‘oud’ again, along comes an agar perfume which deserves a mention.The Côte d’Azur-based brand Reminiscence may seem like…

Persolaise 17th January 2014 2 Comments
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The Achilles Heel In Our Business: An Exclusive Interview With Frederic Malle (part 1)

If there’s one figure in the niche world who needs no introduction, it’s Frederic Malle. This is more than a little ironic, as the Frenchman owes his status and reputation…

Persolaise 14th January 2014 30 Comments
Perfume review

Persolaise Review: Iris Nazarena from Aedes De Venustas (Ralf Schwieger; 2013)

Aedes De Venustas Iris Nazarena review by award-winning perfume critic Persolaise (Ralf Schwieger, 2013)

Persolaise 10th January 2014 3 Comments
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Happy 2014!

A lemon blossom photographed in 2013 a short distance from Maison Persolaise Okay, it’s time to pack away the fairy lights and get this blog-shaped ball rolling again. A very…

Persolaise 7th January 2014 8 Comments
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Best Perfumes Of 2013

Don’t look now, folks, but I think we’ve made it to the end of another December. Rose-tinted nostalgia goggles aside, it’s probably fair to say that 2013 has been as…

Persolaise 27th December 2013 24 Comments
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Christmas Wishes 2013

I can’t believe a year has gone by past since I last wished all of you a Merry Christmas. It’s a cliche, but I honestly don’t know where the time’s…

Persolaise 23rd December 2013 6 Comments
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Persolaise Review: Oumma from 777 (Stéphane Humbert-Lucas; 2013)

If you’re going to do something that’s been done before, you’d better do it well. And if the thing you’re going to do is artistically suspect and quite possibly mercenary,…

Persolaise 20th December 2013 7 Comments
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Keeping It Moody – Karl Bradl And Bertrand Duchaufour At London’s Aedes De Venustas Launch

image: Aedes De Venustas Mood boards, rare irises and the conservativeness of the French market all came up when I met Karl Bradl and Bertrand Duchaufour in London recently to…

Persolaise 18th December 2013 0 Comments
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Twenty Blotters For… Neela Vermeire

Pick a blotter… read the question… give a short, snappy answer! Although her eponymous brand has been around for a relatively brief time, Neela Vermeire has already managed to convince…

Persolaise 17th December 2013 2 Comments
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Persolaise Review: Monsieur from Huitième Art (Pierre Guillaume; 2013)

Monsieur makes me angry. Sure, it displays the high levels of technical competence that we’ve now come to expect from Pierre Guillaume – it’s diffusive, long-lasting and generally cohesive –…

Persolaise 13th December 2013 0 Comments
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“This Is The Moment To Do It” – Madalina Stoica On The Fairy Tale Beginnings Of Jul Et Mad

The story behind the creation of Jul Et Mad has ‘PR gold’ written all over it in letters so shiny, it’s difficult to stop the cynic in you from questioning…

Persolaise 11th December 2013 13 Comments
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Home Scents For Christmas 2013 – From Diptyque’s Mechanical Air To Kurkdjian’s Supernatural Jasmine

You can keep your boughs of holly and your clove-encrusted oranges. If there’s one thing that’s enjoyable about the yuletide season, it’s the opportunity to scent your home with olfactory…

Persolaise 9th December 2013 6 Comments
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The Osmothèque Reviews: Fougère Royale from Houbigant (Paul Parquet; 1882/1884?)

*** For background information on my Osmothèque Reviews, please click here *** Oh, what a monster we’ve created! Mention the word ‘fougère’ nowadays to a knowledgeable perfume lover, and you’re…

Persolaise 6th December 2013 0 Comments
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Tauer Advent 2013 – Explorer Set Winner

Thanks very much indeed to all of you who entered yesterday’s Tauer Perfumes draw. I enjoyed reading all your entries. Sadly, there can be only one winner, and on this…

Persolaise 5th December 2013 0 Comments
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Persolaise’s Osmothèque Reviews + Andy Tauer’s Advent Give-Away

*** To skip to the Tauer Perfumes Advent Draw, please scroll to the bottom of this post. *** I’ve decided that we need to build a nuclear bunker around the…

Persolaise 4th December 2013 240 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

Most Popular Posts

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Now Smell This
Parfumo

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.