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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Persolaise Review: Fahrenheit Le Parfum from Christian Dior (François Demachy; 2014)

They say men mellow with age. Whether the statement is true is up for debate – last time I checked, grumpy old codgers weren’t exactly thin on the ground –…

Persolaise 11th April 2014 10 Comments
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I’m Not Business-Driven – An Interview With Céline Verleure Of Olfactive Studio

Olfactive Studio could have been created only in the era of the Internet. In 2011, inspired by cyberspace’s populist bias, founder Céline Verleure set up a Facebook page entitled The…

Persolaise 9th April 2014 2 Comments
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What We Really Wore This Winter – 2014

Last September, I published a brief post about the scents with which my skin developed an extremely close relationship during the summer, as opposed to those with which it struck…

Persolaise 7th April 2014 17 Comments
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Staying Alive – A Trip To The Osmothèque

For a moment, I wonder if the thing is going to leap out and attack me. Curled into the base of a steel box, it’s a tangle of what looks…

Persolaise 2nd April 2014 0 Comments
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Persolaise Review: Ingrid from Tableau De Parfums (Andy Tauer; 2013)

You probably won’t believe this, but I assure you it’s true. When I first sniffed Ingrid, before I knew anything about the movie character on which it’s based, it seemed…

Persolaise 28th March 2014 2 Comments
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Luxury Is About Privacy – An Audience With Frederic Malle (part 2)

For part 1 of this record of Frederic Malle’s Q&A session with an audience at Liberty, please click here. Could you tell us a bit about your collaboration with Dries…

Persolaise 25th March 2014 14 Comments
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Taking The Highway – An Audience With Frederic Malle (part 1)

At the end of my interview with him at Liberty, Frederic Malle – the niche world’s foremost ‘scent editor’ – faced an audience of admirers who wanted to ask him…

Persolaise 24th March 2014 4 Comments
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Persolaise Review: Magnolia Grandiflora Michel (Michel Roudnitska; 2013) & Magnolia Grandiflora Sandrine (Sandrine Videault; 2013) from Grandiflora

It’s hard not to make a connection between Michel Roudnitska’s Magnolia Grandiflora and his late father Edmond‘s unsurpassed Diorissimo. Before it became a victim of repeated reformulations, the latter was…

Persolaise 21st March 2014 2 Comments
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Bertrand Duchaufour On Keeping Things Fresh

At the London launch of four new candles from Aedes De Venustas, two of which have been created by Bertrand Duchaufour, I took the opportunity to ask the perfumer about…

Persolaise 19th March 2014 2 Comments
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Persolaise Review: Azure (Mathilde Bijaoui; 2014) and Bentley For Men Absolute (Michel Almairac; 2014) from Bentley

Azure is ghastly. Think of all the most mind-numbing masculine scents from the mainstream, and you’ll know exactly what this waste of resources smells like. Generically ‘citrusy’ top. Aromatic mid-section.…

Persolaise 17th March 2014 2 Comments
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Persolaise Review: Opus VIII from Amouage (Pierre Negrin & Richard Herpin; 2014)

Years ago, I used to argue with a food-loving, atheist friend of mine that there simply must be a God. He’d ask me for evidence. And my response would be…

Persolaise 14th March 2014 2 Comments
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Candy Perfume Boy And ODOU Magazine Win Jasmine Awards

The results of the Jasmine Awards are in and I am absolutely thrilled to announce that the winner of the Digital prize is Thomas Dunckley – aka the one and…

Persolaise 12th March 2014 4 Comments
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Off To The Jasmine Awards 2014!

On the fourth anniversary of my blog, I once again find myself in the privileged position of being able to say: I’m off to BAFTA HQ tomorrow for the Jasmines!…

Persolaise 11th March 2014 0 Comments
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Twenty Blotters For… Céline Verleure

Pick a blotter… read the question… give a short, snappy answer! Céline Verleure‘s perfumery experience is far too vast to be reduced to a brief, introductory paragraph. But here’s a…

Persolaise 10th March 2014 0 Comments
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Persolaise Review: Rosabotanica from Balenciaga (Olivier Polge & Jean-Christophe Herault; 2014)

I seem to have forgotten how impressed I was with Florabotanica. For some reason, my brain decided to file it under ‘pleasant yet unremarkable floral’, ie the type which evokes…

Persolaise 7th March 2014 2 Comments
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A Letter To The EU’s Public Consultation On Proposed Amendments To The Cosmetics Regulation

I’m sure most of you are aware that the ever-contentious issue of allergens in perfumery has raised its head again. As has been reported on various sites, the EU is…

Persolaise 28th February 2014 2 Comments
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Persolaise Review: Jeke, Sova, Ore and Norne from Slumberhouse

Some landscapes are easy to enjoy, but almost impossible to describe. They offer many pleasures, yet they defy attempts to capture their charms in words. They may not even be…

Persolaise 21st February 2014 2 Comments
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No Lies, No Compromises – An Interview With Perfumer Quentin Bisch

Quentin Bisch (left) with Etienne De Swardt at the Etat Libre D’Orange shop in Paris Quentin Bisch’s connection with Etat Libre D’Orange goes back to the days before the young…

Persolaise 18th February 2014 0 Comments
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Persolaise Review: Coven from Andrea Maack (2013)

I dismissed the first three fragrances from Andrea Maack as derivative and uninspiring. The next two, Coal and Silk, were marginally better, but they didn’t possess sufficiently distinct personalities to…

Persolaise 14th February 2014 12 Comments
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A Product Of The Blogosphere – An Interview With Matthew Zhuk Of Ex Idolo

Matthew Zhuk at Fenwick, the latest retailer to pick up Thirty Three Matthew Zhuk is in an interesting position right now: his brand, Ex Idolo, attracted serious attention in 2013,…

Persolaise 12th February 2014 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.