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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

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Fragrance Foundation UK FiFi Awards 2014 – Best Perfume Commercial Nominees

The excitement around this year’s Fragrance Foundation FiFi Awards is starting to heat up! To mark the approach of one of the most important dates on the UK’s scented calendar,…

Persolaise 28th April 2014 2 Comments
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Persolaise Review: Tralala from Penhaligon’s (Bertrand Duchaufour; 2014)

What to make of Tralala? I confess that when I first discovered the name of this latest release from Penhaligon’s, I gave in to a burst of gleeful excitement. Silly,…

Persolaise 25th April 2014 0 Comments
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Persolaise Review: Amber Oud and Rose Oud from Nicolaï (Patricia De Nicolaï; 2013)

Ah, the power of peer pressure! A few years ago, you needed quite a few fingers to count the number of brands who said they’d “never do an oud.” Now,…

Persolaise 22nd April 2014 7 Comments
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Happy Easter 2014

image: Cadbury’s A very brief post from me today, just to wish a very Happy Easter to everyone out there celebrating the occasion. Lent is over… enjoy the chocolate! Persolaise

Persolaise 19th April 2014 0 Comments
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The Osmothèque Reviews: Iris Gris from Jacques Fath (Vincent Roubert; 1946)

THIS POST WAS SHORTLISTED IN THE ‘BLOGGERS AWARD’ CATEGORY OF THE 2014 JASMINE AWARDS *** For background information on my Osmothèque Reviews, please click here *** Iris Gris had the…

Persolaise 17th April 2014 8 Comments
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Perfume Mini-Reviews From Twitter – January to March 2014

Could this be the start of a regular feature? Below, you’ll find all the mini-reviews I’ve posted on Twitter since January of this year. I’ve decided to re-publish them here…

Persolaise 15th April 2014 8 Comments
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Perfume Course – Design With Scents 2014 At Kingston University

image: S Sense If you’re on the lookout for a perfume-related course and you’re going to be in the London area in mid-July, then you’d do well to consider enrolling…

Persolaise 14th April 2014 0 Comments
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Persolaise Review: Fahrenheit Le Parfum from Christian Dior (François Demachy; 2014)

They say men mellow with age. Whether the statement is true is up for debate – last time I checked, grumpy old codgers weren’t exactly thin on the ground –…

Persolaise 11th April 2014 10 Comments
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I’m Not Business-Driven – An Interview With Céline Verleure Of Olfactive Studio

Olfactive Studio could have been created only in the era of the Internet. In 2011, inspired by cyberspace’s populist bias, founder Céline Verleure set up a Facebook page entitled The…

Persolaise 9th April 2014 2 Comments
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What We Really Wore This Winter – 2014

Last September, I published a brief post about the scents with which my skin developed an extremely close relationship during the summer, as opposed to those with which it struck…

Persolaise 7th April 2014 17 Comments
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Staying Alive – A Trip To The Osmothèque

For a moment, I wonder if the thing is going to leap out and attack me. Curled into the base of a steel box, it’s a tangle of what looks…

Persolaise 2nd April 2014 0 Comments
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Persolaise Review: Ingrid from Tableau De Parfums (Andy Tauer; 2013)

You probably won’t believe this, but I assure you it’s true. When I first sniffed Ingrid, before I knew anything about the movie character on which it’s based, it seemed…

Persolaise 28th March 2014 2 Comments
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Luxury Is About Privacy – An Audience With Frederic Malle (part 2)

For part 1 of this record of Frederic Malle’s Q&A session with an audience at Liberty, please click here. Could you tell us a bit about your collaboration with Dries…

Persolaise 25th March 2014 14 Comments
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Taking The Highway – An Audience With Frederic Malle (part 1)

At the end of my interview with him at Liberty, Frederic Malle – the niche world’s foremost ‘scent editor’ – faced an audience of admirers who wanted to ask him…

Persolaise 24th March 2014 4 Comments
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Persolaise Review: Magnolia Grandiflora Michel (Michel Roudnitska; 2013) & Magnolia Grandiflora Sandrine (Sandrine Videault; 2013) from Grandiflora

It’s hard not to make a connection between Michel Roudnitska’s Magnolia Grandiflora and his late father Edmond‘s unsurpassed Diorissimo. Before it became a victim of repeated reformulations, the latter was…

Persolaise 21st March 2014 2 Comments
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Bertrand Duchaufour On Keeping Things Fresh

At the London launch of four new candles from Aedes De Venustas, two of which have been created by Bertrand Duchaufour, I took the opportunity to ask the perfumer about…

Persolaise 19th March 2014 2 Comments
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Persolaise Review: Azure (Mathilde Bijaoui; 2014) and Bentley For Men Absolute (Michel Almairac; 2014) from Bentley

Azure is ghastly. Think of all the most mind-numbing masculine scents from the mainstream, and you’ll know exactly what this waste of resources smells like. Generically ‘citrusy’ top. Aromatic mid-section.…

Persolaise 17th March 2014 2 Comments
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Persolaise Review: Opus VIII from Amouage (Pierre Negrin & Richard Herpin; 2014)

Years ago, I used to argue with a food-loving, atheist friend of mine that there simply must be a God. He’d ask me for evidence. And my response would be…

Persolaise 14th March 2014 2 Comments
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Candy Perfume Boy And ODOU Magazine Win Jasmine Awards

The results of the Jasmine Awards are in and I am absolutely thrilled to announce that the winner of the Digital prize is Thomas Dunckley – aka the one and…

Persolaise 12th March 2014 4 Comments
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Off To The Jasmine Awards 2014!

On the fourth anniversary of my blog, I once again find myself in the privileged position of being able to say: I’m off to BAFTA HQ tomorrow for the Jasmines!…

Persolaise 11th March 2014 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

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  • Top 10 Perfumes For Spring 2026 - The Scents Of Friendship
  • Top 10 Challenging Perfumes - Scents That Aren't Always Easy To Pull Off
  • Top 10 Best Frederic Malle Perfumes - Super Scent
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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Parfumo

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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