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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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The Revolution Of Niche – An Interview With Michael Edwards

Soon after I interviewed Guerlain’s Sylvaine Delacourte at the launch of the DFS Masters Of Fragrances exhibition in Abu Dhabi, I managed to snatch a few minutes of conversation with…

Persolaise 3rd June 2014 9 Comments
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Persolaise Review: Chaldée from Jean Patou (Thomas Fontaine; 2014 [based on Henri Almeras; 1927])

If Dior’s Cuir Cannage (reviewed last week) is an attempt to conjure the ghost of a parent, Jean Patou‘s Chaldée is a near-archaeological endeavour to revive the spirit of an…

Persolaise 23rd May 2014 4 Comments
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The Smell Of Your Soul – Persolaise Visits The Fragrance Lab At Selfridges London

image: Hufton + Crow It turns out I’d got it all wrong. When I agreed to delve into Selfridges‘ Fragrance Lab – part of their current Beauty Project – I…

Persolaise 20th May 2014 24 Comments
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Prize For Byredo’s 1996 – Winners Of 2014 Fragrance Foundation UK FiFi Awards

Seeing as I provided you with a fair amount of pre-FiFi coverage, I thought I ought to give you the list of winners from Thursday night’s Fragrance Foundation UK awards…

Persolaise 19th May 2014 0 Comments
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Persolaise Review: Cuir Cannage from Christian Dior (François Demachy; 2014)

When the arrival of Cuir Cannage was first rumoured, the story went that François Demachy wanted it to represent his memories of his mother’s handbag. This very personal anecdote now…

Persolaise 16th May 2014 4 Comments
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Fragrance Foundation UK FiFi Awards 2014 – Best New Fragrance Nominees

Here are Fragrance Foundation UK’s nominees for what are often referred to as the two most important FiFi categories: Best New Female Fragrance and Best New Male Fragrance. Ladies’ list…

Persolaise 14th May 2014 0 Comments
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Fragrance Foundation UK FiFi Awards 2014 – Best New Fragrances In Limited Distribution Nominees

More FiFi UK shortlists. Today, it’s the turn of what the Fragrance Foundation calls perfumes “in limited distribution”, ie those which are available in a relatively small number of retail…

Persolaise 13th May 2014 0 Comments
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Perfume Event: Alyssa Harad In Conversation With Persolaise In London On 20th May

If you’re going to be in or near London on Tuesday 20th May and you fancy a scented evening in the company of fellow perfume-lovers, please come along to Dirty…

Persolaise 9th May 2014 4 Comments
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Persolaise Review: 1932, Beige & Jersey extraits from Chanel (Jacques Polge; 2014)

A ‘parfum’ by Chanel. How unutterably lovely. And no, I am not being sarcastic. Consider the sensuousness loaded behind that short phrase. First there’s the ‘parfum’ part. The most ancient…

Persolaise 9th May 2014 4 Comments
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Fragrance Foundation UK FiFi Awards 2014 – Perfume Extraordinaire Nominees

The Perfume Extraordinaire category of Fragrance Foundation UK’s FiFi Awards represents one of the more interesting ways of rewarding achievement in fragrance creation. Perfume production companies – as opposed to…

Persolaise 7th May 2014 2 Comments
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We Want To Dare More – An Interview With Guerlain’s Sylvaine Delacourte At The Masters Of Fragrances Exhibition

I wonder if Sylvaine Delacourte is thinking what I’m thinking. I’ve never met Guerlain‘s long-standing Creative Director before, so I daren’t make any assumptions about what might be happening behind…

Persolaise 5th May 2014 8 Comments
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EU Amendments To Cosmetics Regulation – Deadline Approaches!

A brief reminder that the 14th of May is the deadline for the submission of messages to the EU’s public consultation on proposed amendments to the Cosmetics Regulation. Some of…

Persolaise 2nd May 2014 2 Comments
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Fragrance Foundation UK FiFi Awards 2014 – Best New Independent Fragrance Nominees

Fragrance Foundation UK have released the shortlist for what is perhaps considered to be the most exciting FiFi Award by die-hard scentusiasts: Best New Independent Fragrance. The definition of ‘independent’…

Persolaise 30th April 2014 6 Comments
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Fragrance Foundation UK FiFi Awards 2014 – Best Perfume Commercial Nominees

The excitement around this year’s Fragrance Foundation FiFi Awards is starting to heat up! To mark the approach of one of the most important dates on the UK’s scented calendar,…

Persolaise 28th April 2014 2 Comments
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Persolaise Review: Tralala from Penhaligon’s (Bertrand Duchaufour; 2014)

What to make of Tralala? I confess that when I first discovered the name of this latest release from Penhaligon’s, I gave in to a burst of gleeful excitement. Silly,…

Persolaise 25th April 2014 0 Comments
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Persolaise Review: Amber Oud and Rose Oud from Nicolaï (Patricia De Nicolaï; 2013)

Ah, the power of peer pressure! A few years ago, you needed quite a few fingers to count the number of brands who said they’d “never do an oud.” Now,…

Persolaise 22nd April 2014 7 Comments
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Happy Easter 2014

image: Cadbury’s A very brief post from me today, just to wish a very Happy Easter to everyone out there celebrating the occasion. Lent is over… enjoy the chocolate! Persolaise

Persolaise 19th April 2014 0 Comments
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The Osmothèque Reviews: Iris Gris from Jacques Fath (Vincent Roubert; 1946)

THIS POST WAS SHORTLISTED IN THE ‘BLOGGERS AWARD’ CATEGORY OF THE 2014 JASMINE AWARDS *** For background information on my Osmothèque Reviews, please click here *** Iris Gris had the…

Persolaise 17th April 2014 8 Comments
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Perfume Mini-Reviews From Twitter – January to March 2014

Could this be the start of a regular feature? Below, you’ll find all the mini-reviews I’ve posted on Twitter since January of this year. I’ve decided to re-publish them here…

Persolaise 15th April 2014 8 Comments
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Perfume Course – Design With Scents 2014 At Kingston University

image: S Sense If you’re on the lookout for a perfume-related course and you’re going to be in the London area in mid-July, then you’d do well to consider enrolling…

Persolaise 14th April 2014 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.