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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

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Persolaise’s Winter Perfumes In ParfumPlus Magazine

I’m very pleased that the UAE’s ParfumPlus magazine has published a piece I wrote about some of my favourite perfumes of the last winter. To read the article in ‘flip…

Persolaise 25th June 2014 0 Comments
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A Perfume Has To Fulfil A Promise – An Interview With James Heeley

James Heeley at Les Senteurs, London, in May 2014 image: Callum Langston-Bolt In the run-up to their 30th anniversary celebrations, the fine folks at Les Senteurs hosted an event in…

Persolaise 23rd June 2014 2 Comments
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Persolaise Review: L’Orpheline from Serge Lutens (Christopher Sheldrake; 2014)

Most press releases can be scanned and dismissed in a matter of seconds, but the ones from Serge Lutens are always worth a quiet read with a strong coffee and…

Persolaise 18th June 2014 13 Comments
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Online Perfume Shopping – My Recommendations

I often receive emails asking for advice on buying perfume on the Net. Usually, my response is to direct people to the ‘Links’ section of this blog, but there seems…

Persolaise 16th June 2014 6 Comments
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Persolaise Review: Dior Homme Eau For Men from Christian Dior (François Demachy), Déclaration L’Eau from Cartier (Mathilde Laurent) & Terre D’Hermès Eau Très Fraîche from Hermès (Jean-Claude Ellena)

I still haven’t signed up to the policy which says that the arrival of warmer weather means we can wear only light scents. I always enjoy a spritz of sharp…

Persolaise 13th June 2014 1 Comments
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World Cup 2014 – Tropical Perfumes For Football In Brazil

Did anyone mention football? If watching men kicking a round object across a field isn’t your idea of a good time, you’re probably going to struggle to stay sane for…

Persolaise 10th June 2014 6 Comments
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Persolaise Review: Cédrat Enivrant from Atelier Cologne (Ralf Schwieger; 2014)

So far, I haven’t been entirely convinced by Atelier Cologne. The brand’s founders are charming (click here for an interview), and their entry into the fragrance world has been marked…

Persolaise 6th June 2014 0 Comments
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The Revolution Of Niche – An Interview With Michael Edwards

Soon after I interviewed Guerlain’s Sylvaine Delacourte at the launch of the DFS Masters Of Fragrances exhibition in Abu Dhabi, I managed to snatch a few minutes of conversation with…

Persolaise 3rd June 2014 9 Comments
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Persolaise Review: Chaldée from Jean Patou (Thomas Fontaine; 2014 [based on Henri Almeras; 1927])

If Dior’s Cuir Cannage (reviewed last week) is an attempt to conjure the ghost of a parent, Jean Patou‘s Chaldée is a near-archaeological endeavour to revive the spirit of an…

Persolaise 23rd May 2014 4 Comments
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The Smell Of Your Soul – Persolaise Visits The Fragrance Lab At Selfridges London

image: Hufton + Crow It turns out I’d got it all wrong. When I agreed to delve into Selfridges‘ Fragrance Lab – part of their current Beauty Project – I…

Persolaise 20th May 2014 24 Comments
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Prize For Byredo’s 1996 – Winners Of 2014 Fragrance Foundation UK FiFi Awards

Seeing as I provided you with a fair amount of pre-FiFi coverage, I thought I ought to give you the list of winners from Thursday night’s Fragrance Foundation UK awards…

Persolaise 19th May 2014 0 Comments
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Persolaise Review: Cuir Cannage from Christian Dior (François Demachy; 2014)

When the arrival of Cuir Cannage was first rumoured, the story went that François Demachy wanted it to represent his memories of his mother’s handbag. This very personal anecdote now…

Persolaise 16th May 2014 4 Comments
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Fragrance Foundation UK FiFi Awards 2014 – Best New Fragrance Nominees

Here are Fragrance Foundation UK’s nominees for what are often referred to as the two most important FiFi categories: Best New Female Fragrance and Best New Male Fragrance. Ladies’ list…

Persolaise 14th May 2014 0 Comments
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Fragrance Foundation UK FiFi Awards 2014 – Best New Fragrances In Limited Distribution Nominees

More FiFi UK shortlists. Today, it’s the turn of what the Fragrance Foundation calls perfumes “in limited distribution”, ie those which are available in a relatively small number of retail…

Persolaise 13th May 2014 0 Comments
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Perfume Event: Alyssa Harad In Conversation With Persolaise In London On 20th May

If you’re going to be in or near London on Tuesday 20th May and you fancy a scented evening in the company of fellow perfume-lovers, please come along to Dirty…

Persolaise 9th May 2014 4 Comments
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Persolaise Review: 1932, Beige & Jersey extraits from Chanel (Jacques Polge; 2014)

A ‘parfum’ by Chanel. How unutterably lovely. And no, I am not being sarcastic. Consider the sensuousness loaded behind that short phrase. First there’s the ‘parfum’ part. The most ancient…

Persolaise 9th May 2014 4 Comments
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Fragrance Foundation UK FiFi Awards 2014 – Perfume Extraordinaire Nominees

The Perfume Extraordinaire category of Fragrance Foundation UK’s FiFi Awards represents one of the more interesting ways of rewarding achievement in fragrance creation. Perfume production companies – as opposed to…

Persolaise 7th May 2014 2 Comments
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We Want To Dare More – An Interview With Guerlain’s Sylvaine Delacourte At The Masters Of Fragrances Exhibition

I wonder if Sylvaine Delacourte is thinking what I’m thinking. I’ve never met Guerlain‘s long-standing Creative Director before, so I daren’t make any assumptions about what might be happening behind…

Persolaise 5th May 2014 8 Comments
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EU Amendments To Cosmetics Regulation – Deadline Approaches!

A brief reminder that the 14th of May is the deadline for the submission of messages to the EU’s public consultation on proposed amendments to the Cosmetics Regulation. Some of…

Persolaise 2nd May 2014 2 Comments
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Fragrance Foundation UK FiFi Awards 2014 – Best New Independent Fragrance Nominees

Fragrance Foundation UK have released the shortlist for what is perhaps considered to be the most exciting FiFi Award by die-hard scentusiasts: Best New Independent Fragrance. The definition of ‘independent’…

Persolaise 30th April 2014 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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