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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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  • Perfume reviews
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  • Published articles
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  • Le Snob: Perfume
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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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The Osmothèque Reviews: Parfum Royal (circa 1st century AD) and Eau De La Raine De Hongrie (14th century)

*** For background information on my Osmothèque reviews, please click here *** It goes without saying that the stars of the Osmothèque‘s collection of perfume reconstitutions are the post-1880 classics:…

Persolaise 10th February 2014 2 Comments
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A Life With A View Winner

Many thanks to everyone who entered last week’s A Life With A View give-away. The draw has now been carried out on Random.org and I’m pleased to announce that the…

Persolaise 10th February 2014 0 Comments
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Persolaise Review: Laine De Verre from Serge Lutens (Christopher Sheldrake; 2014)

Uncle Serge is playing the trickster again. When he released the first of his Eaux (L’Eau De Serge Lutens, 2010) you could almost picture the wry smile on his face…

Persolaise 7th February 2014 4 Comments
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Four Perfume Books For Valentine’s Day 2014

According to advertisers, nothing spells ‘love’ as powerfully as flowers, chocolates and a bottle of perfume. So although I’d never dream of dissuading someone from buying a fragrance for their…

Persolaise 6th February 2014 2 Comments
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“You Have A Brand Here” – An Interview With Carlos Huber Of Arquiste

You never know who you’re going to bump into at Harrods. A few weeks ago, I had some time to kill in London, so I decided to pop up to…

Persolaise 5th February 2014 8 Comments
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ODOU Magazine’s Debut Issue Shortlisted Three Times For Jasmine Awards

Every single name on this year’s Jasmine Awards shortlists deserves to be feted, but there’s one success which is especially remarkable. ODOU Magazine – the creation of Liam Moore –…

Persolaise 4th February 2014 6 Comments
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Persolaise Shortlisted Twice For 2013 Jasmine Awards

The shortlist for this year’s Jasmine ‘Digital’ Award has just been released and I’m excited (make that: ‘ecstatically over the moon’) to announce that my name appears on it twice.…

Persolaise 3rd February 2014 6 Comments
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Win Candles From A Room With A View + Interview With Founder Graham Way

I wonder whether the home scent market is harder to break into than the world of fine fragrance. At least when someone launches a new perfume brand, they can invoke…

Persolaise 3rd February 2014 16 Comments
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“Frivolity Will Save The World” – An Exclusive Interview With Etienne De Swardt Of Etat Libre D’Orange

During a recent interview with Etienne De Swardt, founder of Etat Libre D’Orange, I asked him if it’s difficult to expand his brand without diluting its personality. “That’s the permanent…

Persolaise 31st January 2014 0 Comments
Perfume review

The Osmothèque Reviews: Jicky from Guerlain (Aimé Guerlain; 1889)

Guerlain Jicky Osmotheque version review by award-winning perfume critic Persolaise (Aime Guerlain; 1889)

Persolaise 24th January 2014 5 Comments
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You Have To Be Modest Sometimes – An Exclusive Interview With Frederic Malle (part 2)

The first instalment of this exclusive interview ended with Frederic Malle commenting on the pressure he places on his perfumers – and on himself – to aim for the highest…

Persolaise 22nd January 2014 8 Comments
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Getting It Wrong – When Perfume Criticism Loses Its Way

I’ve been meaning to raise this subject for a while. But it was only recently that an event crystallised my thoughts and convinced me it was time to put finger…

Persolaise 20th January 2014 14 Comments
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Persolaise Review: Oud from Reminiscence (2012)

As soon as I adopt a policy of never using the word ‘oud’ again, along comes an agar perfume which deserves a mention.The Côte d’Azur-based brand Reminiscence may seem like…

Persolaise 17th January 2014 2 Comments
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The Achilles Heel In Our Business: An Exclusive Interview With Frederic Malle (part 1)

If there’s one figure in the niche world who needs no introduction, it’s Frederic Malle. This is more than a little ironic, as the Frenchman owes his status and reputation…

Persolaise 14th January 2014 30 Comments
Perfume review

Persolaise Review: Iris Nazarena from Aedes De Venustas (Ralf Schwieger; 2013)

Aedes De Venustas Iris Nazarena review by award-winning perfume critic Persolaise (Ralf Schwieger, 2013)

Persolaise 10th January 2014 3 Comments
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Happy 2014!

A lemon blossom photographed in 2013 a short distance from Maison Persolaise Okay, it’s time to pack away the fairy lights and get this blog-shaped ball rolling again. A very…

Persolaise 7th January 2014 8 Comments
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Best Perfumes Of 2013

Don’t look now, folks, but I think we’ve made it to the end of another December. Rose-tinted nostalgia goggles aside, it’s probably fair to say that 2013 has been as…

Persolaise 27th December 2013 24 Comments
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Christmas Wishes 2013

I can’t believe a year has gone by past since I last wished all of you a Merry Christmas. It’s a cliche, but I honestly don’t know where the time’s…

Persolaise 23rd December 2013 6 Comments
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Persolaise Review: Oumma from 777 (Stéphane Humbert-Lucas; 2013)

If you’re going to do something that’s been done before, you’d better do it well. And if the thing you’re going to do is artistically suspect and quite possibly mercenary,…

Persolaise 20th December 2013 7 Comments
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Keeping It Moody – Karl Bradl And Bertrand Duchaufour At London’s Aedes De Venustas Launch

image: Aedes De Venustas Mood boards, rare irises and the conservativeness of the French market all came up when I met Karl Bradl and Bertrand Duchaufour in London recently to…

Persolaise 18th December 2013 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
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Parfumo

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.