Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Here are Fragrance Foundation UK’s nominees for what are often referred to as the two most important FiFi categories: Best New Female Fragrance and Best New Male Fragrance. Ladies’ list first (links are to my own reviews):

Best New Female Fragrance
Gelsomino Nobile from Acqua Di Parma
Boss Jour Pour Femme from Hugo Boss
Modern Muse from Estée Lauder
Our Moment from One Direction
Jour D’Hermès from Hermès
Si from Giorgio Armani

It almost goes without saying that this category and the one below don’t reflect the interests of blog-reading scentusiasts; I suspect very few people reading these words would agree that Boss Jour Pour Femme was one of the best scents of 2013! Nevertheless, I always find it interesting to see what the establishment chooses to single out for recognition and it’s heartening that Jour D’Hermès has made it onto the list. Jean-Claude Ellena’s omni-bouquet picked up the top French FiFi, so perhaps he’ll be lucky in London too.

Best New Male Fragrance
Dior Homme Cologne from Christian Dior
Eau De Nuit from Giorgio Armani
Made To Measure from Gucci
Guilty Black from Gucci
Invictus from Paco Rabanne
Uomo from Ermenegildo Zegna

Surprise, surprise, there’s absolutely nothing earth-shattering in the list above. But the Armani was more than pleasant, so I wouldn’t object if its name emerged from the winner’s envelope.

The winners will be announced tomorrow, 15th May.

Over to you: which of the above are your favourites?

Persolaise


PS – A brief reminder that I’m hosting an event with author Alyssa Harad in London on Tuesday. For more details, please click here. But don’t delay: as I type these words, there are only three tickets remaining.


Discover more from

Subscribe to get the latest posts sent to your email.

I love hearing from my readers, so please feel free to write a comment or ask a question.