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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

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Persolaise Review: La Panthère from Cartier (Mathilde Laurent; 2014)

Mathilde Laurent‘s La Panthère for Cartier is a curious beast. Several commentators have been coaxed into blissful submission by what they’ve discerned as a warm, seductive purr emanating from the…

Persolaise 29th August 2014 0 Comments
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Persolaise Review: Journey Woman and Journey Man from Amouage (Alberto Morillas and Pierre Negrin, 2014)

In the non-perfume-related aspects of my professional life, I’m frequently reminded of a wise proverb: punish the sin, not the sinner. Journey Woman and Journey Man (both by Alberto Morillas…

Persolaise 22nd August 2014 8 Comments
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Persolaise Review: Rozy from Vero Profumo (Vero Kern; 2014)

Here’s how you can tell that Vero Kern really loves perfume: the drydowns of all her creations – the epilogues of their existence – are always gorgeous. Like most die-hard…

Persolaise 15th August 2014 0 Comments
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Persolaise Review: 11 Semma from Odin (Phillippe Romano; 2014)

Serge Lutens‘ L’Orpheline recently impressed me with the endearing way it linked distinctiveness and quietness. And now, a very similar vibe appears in Phillippe Romano’s 11 from Odin, the newest…

Persolaise 8th August 2014 0 Comments
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A Clearer Vision – Guerlain’s Thierry Wasser At Selfridges

A few weeks ago, Guerlain‘s in-house perfumer, Thierry Wasser, breezed into London. The main purpose of his visit was to begin the process of promoting the brand’s latest masculine creation,…

Persolaise 5th August 2014 14 Comments
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Persolaise Review: Jour D’Hermès Absolu from Hermès (Jean-Claude Ellena; 2014)

I still haven’t made up my mind about the original, 2012 edp of Jour D’Hermès. Those of you who saw my post on it may remember that several readers who’d…

Persolaise 1st August 2014 2 Comments
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Caron’s Pour Un Homme Celebrates 80th Birthday

One of the most beloved perfumes ever made, Ernest Daltroff’s Pour Un Homme De Caron, turns 80 this year. To celebrate the occasion – and to pay homage to what…

Persolaise 30th July 2014 2 Comments
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Persolaise’s Favourite Rose Perfumes In The Scented Letter

I’m very pleased to announce that the second issue of The Scented Letter – the e-magazine of the newly-founded Perfume Society – features a piece by me in which I…

Persolaise 28th July 2014 0 Comments
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Persolaise Review: Otis & Me, How You Love, Neon Graffiti and Led IV from Jazmin Saraï (Dana El Masri, 2014)

Today, in the world of book publishing, agents and editors often bemoan the fact that they no longer have the time to nurture their writers’ talents: there is tremendous pressure…

Persolaise 25th July 2014 4 Comments
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Persolaise Quoted In The Chicago Tribune – Summer Break 2014

The Chicago Tribune’s Life & Style section recently published a piece by Bill Daley about wearing tomato-centred perfumes in warmer weather. The article contains a few insights from yours truly,…

Persolaise 23rd July 2014 0 Comments
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Seeing The Signs – An Interview With Dana El Masri Of Jazmin Saraï

The perfume world is small at the best of times, but there are some occasions when its proportions seem laughably minute. A few months ago, a Montreal-based perfumer called Dana…

Persolaise 21st July 2014 2 Comments
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Persolaise Review: Colonia Leather from Acqua Di Parma (François Demachy; 2014) & Ginepro Di Sardegna (2014)

One of the pleasures of smelling new perfumes is that they sometimes jolt you into spotting undiscovered facets of older favourites. When I first encountered François Demachy‘s suave Colonia Leather…

Persolaise 18th July 2014 7 Comments
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Perfume Mini-Reviews From Twitter – April to June 2014 [part 2]

More mini-reviews from Twitter. For part 1 of this latest digest, please click here. La Petite Robe Noire Couture from Guerlain (Thierry Wasser, 2014)* Flanker that isn’t sure what to…

Persolaise 17th July 2014 0 Comments
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Perfume Mini-Reviews From Twitter – April to June 2014 [part 1]

Here’s another ‘digest’ of the reviews I’ve posted on Twitter. To read the first instalment of this occasional series (which focussed on reviews published between January and March) please click…

Persolaise 16th July 2014 0 Comments
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Harrods Unveil The Salon De Parfums… And Move The Roja Dove Haute Parfumerie

The Roja Dove Haute Perfumerie photographed in July 2014, a few weeks before its transformation If there’s one reason for the enduring success of Harrods, it’s the fact that the…

Persolaise 14th July 2014 2 Comments
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Neela Vermeire Créations Give-Away Winners

A big Thank you to everyone who entered last week’s Neela Vermeire draw; all your comments were a delight to read. I have now done the necessary at Random.org and…

Persolaise 14th July 2014 0 Comments
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Persolaise Review: Eau De Magnolia from Editions De Parfums Frederic Malle (Carlos Benaïm, 2014)

There’s a moment in a short promotional film for Eau De Magnolia in which Frederic Malle raises his hand into the air and mimes running a fine thread through his…

Persolaise 11th July 2014 14 Comments
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Perfume Give-Away: Win Mohur Extrait And Other Fragrances From Neela Vermeire Créations

There are only a couple of weeks to go before I take my annual break from perfume-writing activities (don’t worry: several posts will be scheduled to pop up throughout the…

Persolaise 9th July 2014 57 Comments
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Twenty Blotters For… Mark Buxton

Pick a blotter… read the question… give a short, snappy answer! His name may not be as familiar as that of, say, Bertrand Duchaufour or Francis Kurkdjian, but there’s no…

Persolaise 7th July 2014 4 Comments
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Persolaise Review: Wonderoud from Comme Des Garçons (Antoine Maisondieu; 2014)

I know, I know, it was only a few weeks ago that I vowed never again to review any scent with ‘oud’ in its name, and here I am, going…

Persolaise 27th June 2014 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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