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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Persolaise’s Favourite Rose Perfumes In The Scented Letter

I’m very pleased to announce that the second issue of The Scented Letter – the e-magazine of the newly-founded Perfume Society – features a piece by me in which I…

Persolaise 28th July 2014 0 Comments
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Persolaise Review: Otis & Me, How You Love, Neon Graffiti and Led IV from Jazmin Saraï (Dana El Masri, 2014)

Today, in the world of book publishing, agents and editors often bemoan the fact that they no longer have the time to nurture their writers’ talents: there is tremendous pressure…

Persolaise 25th July 2014 4 Comments
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Persolaise Quoted In The Chicago Tribune – Summer Break 2014

The Chicago Tribune’s Life & Style section recently published a piece by Bill Daley about wearing tomato-centred perfumes in warmer weather. The article contains a few insights from yours truly,…

Persolaise 23rd July 2014 0 Comments
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Seeing The Signs – An Interview With Dana El Masri Of Jazmin Saraï

The perfume world is small at the best of times, but there are some occasions when its proportions seem laughably minute. A few months ago, a Montreal-based perfumer called Dana…

Persolaise 21st July 2014 2 Comments
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Persolaise Review: Colonia Leather from Acqua Di Parma (François Demachy; 2014) & Ginepro Di Sardegna (2014)

One of the pleasures of smelling new perfumes is that they sometimes jolt you into spotting undiscovered facets of older favourites. When I first encountered François Demachy‘s suave Colonia Leather…

Persolaise 18th July 2014 7 Comments
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Perfume Mini-Reviews From Twitter – April to June 2014 [part 2]

More mini-reviews from Twitter. For part 1 of this latest digest, please click here. La Petite Robe Noire Couture from Guerlain (Thierry Wasser, 2014)* Flanker that isn’t sure what to…

Persolaise 17th July 2014 0 Comments
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Perfume Mini-Reviews From Twitter – April to June 2014 [part 1]

Here’s another ‘digest’ of the reviews I’ve posted on Twitter. To read the first instalment of this occasional series (which focussed on reviews published between January and March) please click…

Persolaise 16th July 2014 0 Comments
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Harrods Unveil The Salon De Parfums… And Move The Roja Dove Haute Parfumerie

The Roja Dove Haute Perfumerie photographed in July 2014, a few weeks before its transformation If there’s one reason for the enduring success of Harrods, it’s the fact that the…

Persolaise 14th July 2014 2 Comments
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Neela Vermeire Créations Give-Away Winners

A big Thank you to everyone who entered last week’s Neela Vermeire draw; all your comments were a delight to read. I have now done the necessary at Random.org and…

Persolaise 14th July 2014 0 Comments
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Persolaise Review: Eau De Magnolia from Editions De Parfums Frederic Malle (Carlos Benaïm, 2014)

There’s a moment in a short promotional film for Eau De Magnolia in which Frederic Malle raises his hand into the air and mimes running a fine thread through his…

Persolaise 11th July 2014 14 Comments
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Perfume Give-Away: Win Mohur Extrait And Other Fragrances From Neela Vermeire Créations

There are only a couple of weeks to go before I take my annual break from perfume-writing activities (don’t worry: several posts will be scheduled to pop up throughout the…

Persolaise 9th July 2014 57 Comments
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Twenty Blotters For… Mark Buxton

Pick a blotter… read the question… give a short, snappy answer! His name may not be as familiar as that of, say, Bertrand Duchaufour or Francis Kurkdjian, but there’s no…

Persolaise 7th July 2014 4 Comments
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Persolaise Review: Wonderoud from Comme Des Garçons (Antoine Maisondieu; 2014)

I know, I know, it was only a few weeks ago that I vowed never again to review any scent with ‘oud’ in its name, and here I am, going…

Persolaise 27th June 2014 0 Comments
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Persolaise’s Winter Perfumes In ParfumPlus Magazine

I’m very pleased that the UAE’s ParfumPlus magazine has published a piece I wrote about some of my favourite perfumes of the last winter. To read the article in ‘flip…

Persolaise 25th June 2014 0 Comments
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A Perfume Has To Fulfil A Promise – An Interview With James Heeley

James Heeley at Les Senteurs, London, in May 2014 image: Callum Langston-Bolt In the run-up to their 30th anniversary celebrations, the fine folks at Les Senteurs hosted an event in…

Persolaise 23rd June 2014 2 Comments
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Persolaise Review: L’Orpheline from Serge Lutens (Christopher Sheldrake; 2014)

Most press releases can be scanned and dismissed in a matter of seconds, but the ones from Serge Lutens are always worth a quiet read with a strong coffee and…

Persolaise 18th June 2014 13 Comments
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Online Perfume Shopping – My Recommendations

I often receive emails asking for advice on buying perfume on the Net. Usually, my response is to direct people to the ‘Links’ section of this blog, but there seems…

Persolaise 16th June 2014 6 Comments
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Persolaise Review: Dior Homme Eau For Men from Christian Dior (François Demachy), Déclaration L’Eau from Cartier (Mathilde Laurent) & Terre D’Hermès Eau Très Fraîche from Hermès (Jean-Claude Ellena)

I still haven’t signed up to the policy which says that the arrival of warmer weather means we can wear only light scents. I always enjoy a spritz of sharp…

Persolaise 13th June 2014 1 Comments
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World Cup 2014 – Tropical Perfumes For Football In Brazil

Did anyone mention football? If watching men kicking a round object across a field isn’t your idea of a good time, you’re probably going to struggle to stay sane for…

Persolaise 10th June 2014 6 Comments
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Persolaise Review: Cédrat Enivrant from Atelier Cologne (Ralf Schwieger; 2014)

So far, I haven’t been entirely convinced by Atelier Cologne. The brand’s founders are charming (click here for an interview), and their entry into the fragrance world has been marked…

Persolaise 6th June 2014 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.