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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

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Super Scent Comes To Persolaise & Candy Perfume Boy

If you’re a regular reader of this blog, you probably know that I’m fond of lists. You may also know that this passion for ordering things and presenting them in…

Persolaise 10th July 2015 4 Comments
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Persolaise Review: L’Eau Corail from Nicolaï (Patricia De Nicolaï; 2015)

Trust Patricia De Nicolaï to prove that ‘fruity’ doesn’t always have to mean ‘loopy’. Had it been put together by a high street brand, her new Eau Corail would almost…

Persolaise 8th July 2015 2 Comments
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The Opposite Of Everyone Else – An Interview With Robert Gerstner Of Aedes De Venustas

Maybe it’s the rosé, but when I meet Robert Gerstner at a noisy bar at London’s St Pancras Station, he starts chatting away as though we’ve known each other for…

Persolaise 6th July 2015 0 Comments
Shopping

The All New London Perfume Shopping Guide (Updated: 6th December 2025)

An extensive, regularly-updated London perfume shopping guide from award-winning critic, Persolaise

Persolaise 29th June 2015 34 Comments
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Perfume Mini-Reviews From Twitter – January to March 2015 [part 2]

Here’s part 2 of my digest of mini-reviews from Twitter, spanning January to March 2015. For part 1, please click here. À La Rose from Maison Francis Kurkdjian (Francis Kurkdjian;…

Persolaise 26th June 2015 0 Comments
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Fragrance Flitting – IFF Speed Smelling Comes To London

Alexis Dadier at Speed Smelling, Salon De Parfums image: Harrods “What raises the pitch of the event to an especially heart-rending level is the fact that none of these works…

Persolaise 24th June 2015 4 Comments
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Perfume Mini-Reviews From Twitter – January to March 2015 [part 1]

It’s time for another edition of my digest of Twitter mini-reviews; the following are from January to March 2015. Ostara from Penhaligon’s (Bertrand Duchaufour; 2015)* Truly delightful jonquil soliflore from…

Persolaise 22nd June 2015 8 Comments
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Persolaise Review: Noir Extreme from Tom Ford (2015)

I don’t know where Tom Ford has been eating his kulfi, but I’m pretty sure it isn’t the same place where I’ve been eating my kulfi. The taste of the…

Persolaise 19th June 2015 0 Comments
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French Coca-Cola In New York – Cartier’s Mathilde Laurent On Working With Oud

In 2014, when Cartier launched their three oud scents – Oud & Rose, Oud & Musc and Oud & Oud (yes, really) – I confess I was rather disappointed. Yet…

Persolaise 16th June 2015 0 Comments
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Uplifting Scents On ParfumPlus

Please click on this link to read my latest piece for the Middle East’s ParfumPlus magazine. Some of you may recognise it as an edited version of my recent post…

Persolaise 15th June 2015 0 Comments
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Persolaise Review: Marni Spice from Marni (Daniela Andrier; 2015)

Hats off to the people at Marni for the way in which they’re handling their perfume portfolio. They hired an excellent creator, Daniela Andrier, to put together their first scent.…

Persolaise 12th June 2015 0 Comments
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Looking For Something Unique – Harrods’ Mia Collins On The Salon De Parfums

image: Harrods “We had a Portuguese craftsman come to hand paint all of the gold leaf detailing on the oak panels, in the Henry Jacques boutique; we had a team…

Persolaise 10th June 2015 2 Comments
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Support The Next Issue Of ODOU Magazine

The people at the Jasmine Award-winning ODOU have been working hard to produce their fourth issue. But now they need you! To find out how you can help bring about…

Persolaise 8th June 2015 0 Comments
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Father’s Day Ideas – What To Do If Your Dad’s Perfume Collection Is Already Quite Healthy

Blame the geek in me: I’m always on the lookout for an excuse to make a new list. And I’ve just discovered that I haven’t addressed Father’s Day since 2011…

Persolaise 5th June 2015 0 Comments
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A New Type Of Femininity – Cartier’s Mathilde Laurent On Female Perfumers, Guerlain & L’Heure Perdue

“With La Panthère, I really wanted to renew the femininity you can find on the market. I wanted to offer something different. Because I thought at that moment that femininity…

Persolaise 2nd June 2015 2 Comments
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Perfume Course – Design With Scents Is Back!

image: Design With Scents Design With Scents – which, in the words of its organisers, is “the world’s only workshop about the design of places through the sense of smell”…

Persolaise 26th May 2015 0 Comments
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Persolaise Review: Oud Satin Mood from Maison Francis Kurkdjian (Francis Kurkdjian; 2015)

I confess I find it extremely interesting to watch what Francis Kurkdjian does with his brand. He has made it clear that he does not wish the scents released under…

Persolaise 22nd May 2015 2 Comments
List Perfume review

Goldfish, Rice And Musky Teleporters – Perfume Recommendations For A Sunny Day

Best summer, sunny day perfume selection by award-winning critic Persolaise, with Chanel, Tom Ford, Frederic Malle, Guerlain, Hermes and others

Persolaise 18th May 2015 4 Comments
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Fragrance Foundation UK 2015 Prize Winners

The UK branch of the Fragrance Foundation held its annual awards ceremony last night at London’s Brewery. According to the votes of the Foundation’s members, the best feminine release of…

Persolaise 15th May 2015 0 Comments
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Fragrance Foundation UK Awards On Thursday

Those of you who enjoy keeping track of what the industry selects as the finest examples of perfumery may be interested to learn that the UK’s Fragrance Foundation Awards (formerly…

Persolaise 12th May 2015 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Bois De Jasmin
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Parfumo

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.