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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Father’s Day Ideas – What To Do If Your Dad’s Perfume Collection Is Already Quite Healthy

Blame the geek in me: I’m always on the lookout for an excuse to make a new list. And I’ve just discovered that I haven’t addressed Father’s Day since 2011…

Persolaise 5th June 2015 0 Comments
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A New Type Of Femininity – Cartier’s Mathilde Laurent On Female Perfumers, Guerlain & L’Heure Perdue

“With La Panthère, I really wanted to renew the femininity you can find on the market. I wanted to offer something different. Because I thought at that moment that femininity…

Persolaise 2nd June 2015 2 Comments
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Perfume Course – Design With Scents Is Back!

image: Design With Scents Design With Scents – which, in the words of its organisers, is “the world’s only workshop about the design of places through the sense of smell”…

Persolaise 26th May 2015 0 Comments
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Persolaise Review: Oud Satin Mood from Maison Francis Kurkdjian (Francis Kurkdjian; 2015)

I confess I find it extremely interesting to watch what Francis Kurkdjian does with his brand. He has made it clear that he does not wish the scents released under…

Persolaise 22nd May 2015 2 Comments
List Perfume review

Goldfish, Rice And Musky Teleporters – Perfume Recommendations For A Sunny Day

Best summer, sunny day perfume selection by award-winning critic Persolaise, with Chanel, Tom Ford, Frederic Malle, Guerlain, Hermes and others

Persolaise 18th May 2015 4 Comments
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Fragrance Foundation UK 2015 Prize Winners

The UK branch of the Fragrance Foundation held its annual awards ceremony last night at London’s Brewery. According to the votes of the Foundation’s members, the best feminine release of…

Persolaise 15th May 2015 0 Comments
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Fragrance Foundation UK Awards On Thursday

Those of you who enjoy keeping track of what the industry selects as the finest examples of perfumery may be interested to learn that the UK’s Fragrance Foundation Awards (formerly…

Persolaise 12th May 2015 0 Comments
Perfume review

Persolaise Review: Habit Rouge from Guerlain (Jean-Paul Guerlain; 1965)

Guerlain Habit Rouge perfume review by award-winning critic Persolaise (Jean-Paul Guerlain; 1965; edt, edp, L'Eau, Sport and extrait)

Persolaise 8th May 2015 14 Comments
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Thierry Wasser On Habit Rouge

For my final interview to mark the 50th anniversary of Jean-Paul Guerlain’s Habit Rouge, we turn to the scent’s current guardian: Thierry Wasser. In his role as the venerable fragrance…

Persolaise 7th May 2015 2 Comments
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Mathilde Laurent On Habit Rouge

As soon as she graduated from ISIPCA, Cartier‘s current in-house perfumer, Mathilde Laurent, started working at Guerlain. So when I met up with her in Paris a few weeks ago,…

Persolaise 6th May 2015 2 Comments
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Bertrand Duchaufour On Habit Rouge

One of the most prolific and highly-respected perfumers of our time, Bertrand Duchaufour has never concealed his admiration for the work of Guerlain. Here’s his contribution to my series of…

Persolaise 5th May 2015 0 Comments
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Sylvaine Delacourte On Habit Rouge

Here’s another one of my ‘soundbite posts’ as part of Habit Rouge Week. This time, the focus is on Guerlain‘s Creative Director, Sylvaine Delacourte, whom I had the pleasure of…

Persolaise 5th May 2015 0 Comments
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Michael Edwards on Habit Rouge

If there’s anything Michael Edwards doesn’t know about perfume, then it probably isn’t worth knowing: the author of Fragrances Of The World is a walking, talking database of all things…

Persolaise 4th May 2015 0 Comments
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Patricia De Nicolaï On Habit Rouge

Patricia De Nicolaï has Guerlain flowing through her veins: she is the great-granddaughter of Pierre Guerlain and the niece of Jean-Paul Guerlain. So it’s fitting that I begin my week-long…

Persolaise 4th May 2015 0 Comments
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Habit Rouge 50th Anniversary On Persolaise.com

One of my favourite perfumes of all time, Guerlain‘s Habit Rouge, turns 50 this year. To mark the occasion, this week will see the publication of a series of special…

Persolaise 4th May 2015 0 Comments
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‘Fake It Till You Make It’ – An Interview With Papillon’s Liz Moores

image: Liz Moores When Papillon‘s debut trio emerged last year, it immediately caused a stir amongst scentusiasts in the UK. Tobacco Rose was the crowd pleaser, but the deadly Anubis…

Persolaise 28th April 2015 0 Comments
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Persolaise Review: Fève Délicieuse from Christian Dior (François Demachy; 2015)

François Demachy still seems to be in something of a retro mood, at least while working on Dior‘s Collection Privée. Last year, his gorgeous Cuir Cannage was an olfactory teleporter…

Persolaise 24th April 2015 0 Comments
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“Our Job Is To Listen” – Antoine Maisondieu At The Launch Of Bottega Veneta Pour Homme Extreme

It’s always dangerous to draw conclusions about an artist from their work. By most accounts, T S Eliot wasn’t a grey-faced depressive, Charlie Chaplin wasn’t exactly child-like and Toni Morrison…

Persolaise 21st April 2015 0 Comments
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Persolaise Review: Smoke For The Soul from Kilian (Fabrice Pellegrin; 2014)

I’ve always thought there was something hollow at the heart of the Kilian brand. It goes without saying that it certainly isn’t the only perfume house which tries to seduce…

Persolaise 17th April 2015 4 Comments
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“I Try To Take You By The Hand” – An Interview With Jean-Claude Ellena, Perfumer At Hermès

image: Hermès “My perfumes are sensual like the women of Hitchcock. I love Kim Novak. I can watch the same Kim Novak movie several times. And Grace Kelly too. There’s…

Persolaise 15th April 2015 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.