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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Persolaise 18th August 2026 No Comments

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Persolaise 8th August 2026 2 Comments

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

Persolaise 1st August 2026 No Comments

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Persolaise 15th July 2026 No Comments

Perfume review Video

Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

Persolaise 11th July 2026 No Comments

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Perfume Mini-Reviews From Twitter – April to June 2015 [part 1]

Here come more mini-reviews from Twitter, covering the period April to June 2015. Modern Muse Chic from Estée Lauder (2014)* Somewhat more intense rendition of original‘s transparent white florals. Not…

Persolaise 11th August 2015 2 Comments
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Persolaise Review: Opus IX from Amouage (Pierre Negrin & Nathalie Lorson; 2015)

Top marks to Amouage for continuing to embrace the stranger territories of olfactory art. After the somewhat underwhelming Sunshine, Creative Director Christopher Chong has returned to the brand’s Library Collection…

Persolaise 7th August 2015 4 Comments
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Who’s Paying For Your Magazine?

In June, Andy Tauer published some thoughts on his blog about the relationship between the media and the perfume world. If any of you are interested in the many ways…

Persolaise 4th August 2015 10 Comments
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Persolaise Review: Chance Eau Vive from Chanel (Olivier Polge; 2015)

Olivier Polge‘s profile at Chanel continues to rise. A few months ago, the guardians of the double-C logo released his first sole-authored creation, Misia, but that was part of the…

Persolaise 31st July 2015 2 Comments
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Persolaise Review: Jean Patou Collection Héritage

You may remember that last year, I was bowled over by Thomas Fontaine‘s reworking of the 1927 Jean Patou scent Chaldée, originally composed by Henri Alméras. The release of the…

Persolaise 24th July 2015 0 Comments
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Persolaise In The Observer

If you’re a reader of the UK’s Observer newspaper, you may have noticed that yours truly was quoted in a perfume-related article published on 12th July 2015. The piece, by…

Persolaise 22nd July 2015 0 Comments
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Persolaise Review: Aquilaria from Nancy Meiland (Nancy Meiland; 2014)

An oud by any other name… would smell more oud-y?? When I saw that one of the scents released by the new, UK brand Nancy Meiland – founded by the…

Persolaise 20th July 2015 0 Comments
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Persolaise Review: Panorama from Olfactive Studio (Clément Gavarry; 2015)

Edmond Roudnitska‘s words about the way in which a great perfume ought to begin have been widely documented. Years ago, he wrote that a scent should elicit a ‘shock’ from…

Persolaise 17th July 2015 6 Comments
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My Favourite Incense Perfumes In The Scented Letter + Brief Word On Olivier Polge Interview

I am genuinely excited to announce that the latest edition of The Scented Letter – the Perfume Society‘s Jasmine-award winning magazine – features a piece I wrote about my all-time…

Persolaise 15th July 2015 0 Comments
List Perfume review

Super Scent – The Very Best Of Estée Lauder

The best Estee Lauder perfumes selected by award-winning critic Persolaise (feat. Youth Dew, Beyond Paradise, Cinnabar, Beautiful, White Linen, scent)

Persolaise 13th July 2015 17 Comments
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Super Scent Comes To Persolaise & Candy Perfume Boy

If you’re a regular reader of this blog, you probably know that I’m fond of lists. You may also know that this passion for ordering things and presenting them in…

Persolaise 10th July 2015 4 Comments
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Persolaise Review: L’Eau Corail from Nicolaï (Patricia De Nicolaï; 2015)

Trust Patricia De Nicolaï to prove that ‘fruity’ doesn’t always have to mean ‘loopy’. Had it been put together by a high street brand, her new Eau Corail would almost…

Persolaise 8th July 2015 2 Comments
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The Opposite Of Everyone Else – An Interview With Robert Gerstner Of Aedes De Venustas

Maybe it’s the rosé, but when I meet Robert Gerstner at a noisy bar at London’s St Pancras Station, he starts chatting away as though we’ve known each other for…

Persolaise 6th July 2015 0 Comments
Shopping

The All New London Perfume Shopping Guide (Updated: 6th December 2025)

An extensive, regularly-updated London perfume shopping guide from award-winning critic, Persolaise

Persolaise 29th June 2015 34 Comments
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Perfume Mini-Reviews From Twitter – January to March 2015 [part 2]

Here’s part 2 of my digest of mini-reviews from Twitter, spanning January to March 2015. For part 1, please click here. À La Rose from Maison Francis Kurkdjian (Francis Kurkdjian;…

Persolaise 26th June 2015 0 Comments
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Fragrance Flitting – IFF Speed Smelling Comes To London

Alexis Dadier at Speed Smelling, Salon De Parfums image: Harrods “What raises the pitch of the event to an especially heart-rending level is the fact that none of these works…

Persolaise 24th June 2015 4 Comments
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Perfume Mini-Reviews From Twitter – January to March 2015 [part 1]

It’s time for another edition of my digest of Twitter mini-reviews; the following are from January to March 2015. Ostara from Penhaligon’s (Bertrand Duchaufour; 2015)* Truly delightful jonquil soliflore from…

Persolaise 22nd June 2015 8 Comments
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Persolaise Review: Noir Extreme from Tom Ford (2015)

I don’t know where Tom Ford has been eating his kulfi, but I’m pretty sure it isn’t the same place where I’ve been eating my kulfi. The taste of the…

Persolaise 19th June 2015 0 Comments
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French Coca-Cola In New York – Cartier’s Mathilde Laurent On Working With Oud

In 2014, when Cartier launched their three oud scents – Oud & Rose, Oud & Musc and Oud & Oud (yes, really) – I confess I was rather disappointed. Yet…

Persolaise 16th June 2015 0 Comments
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Uplifting Scents On ParfumPlus

Please click on this link to read my latest piece for the Middle East’s ParfumPlus magazine. Some of you may recognise it as an edited version of my recent post…

Persolaise 15th June 2015 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • The Joy Of Taking Your Time – Thoughts On Slow Perfumery
  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews
  • Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance
  • A Scented Odyssey – Top 10 Perfumes For Greek Gods
  • Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

Most Popular Posts

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.