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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review

Persolaise Review: Cologne Indelebile from Editions De Parfums Frederic Malle (Dominique Ropion; 2015)

Frederic Malle Cologne Indelebile review by award-winning perfume critic Persolaise (Dominique Ropion, 2015)

Persolaise 10th April 2015 12 Comments
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"A Concept Is Paramount" – Oksana Polyakova On The Opening Of Bloom At Covent Garden

image: Bloom It doesn’t seem possible that London’s Bloom perfumery has been around for less than three years. Since it opened its doors at Hanbury Street, it has established itself…

Persolaise 7th April 2015 5 Comments
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Happy Easter 2015

Another Lent comes to an end! Happy Easter to everyone out there celebrating it. Don’t be stingy with the Lindor. And may the start of another spring fill your days…

Persolaise 4th April 2015 0 Comments
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Persolaise Review: A*Men Ultra Zest from Thierry Mugler (Jacques Huclier & Quentin Bisch; 2015)

What’s that you’re saying? You want to stick a slice of orange in my coffee? Feel free. If it works as well as it does in this new fragrance, it’ll…

Persolaise 2nd April 2015 0 Comments
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Persolaise Review: Misia from Chanel (Olivier Polge; 2015)

I confess my heart sank a little when I discovered that Misia, Olivier Polge‘s debut for Chanel (he’s gradually taking over from his father Jacques as the brand’s in-house perfumer)…

Persolaise 31st March 2015 4 Comments
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Persolaise Review: Pichola from Neela Vermeire Creations (Bertrand Duchaufour; 2015)

Only the sunlight moves. As it rises above the bamboos and the white rooftops, it casts everything it touches into immobility. Even the waters of the lake appear to quieten,…

Persolaise 27th March 2015 1 Comments
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Persolaise Review: Home Scents From L’Artisan Parfumeur, Acqua Di Parma, Diptyque & Alex Simone

I never need an excuse to purchase a new home scent for Maison Persolaise, but the arrival of spring always seems to make candles, reed diffusers and room sprays especially…

Persolaise 25th March 2015 0 Comments
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ODOU Needs YOU – Make Issue 4 Happen

Although only three issues of ODOU magazine have been printed so far, the publication has won the admiration and respect of many scentusiasts for its original handling of the topic…

Persolaise 23rd March 2015 0 Comments
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News: Persolaise Wins Third Jasmine Award

On Wednesday, I was thrilled to win the Jasmine Bloggers Award for my Basenotes piece on the wonderful work carried out by the Osmothèque (please click here to read it).…

Persolaise 20th March 2015 4 Comments
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Persolaise Review: Le Jardin De Monsieur Li from Hermès (Jean-Claude Ellena; 2015)

At the Paris launch of his fifth ‘garden’ scent for Hermès – which he refused to concede would be his last – Jean-Claude Ellena stated that Le Jardin De Monsieur…

Persolaise 20th March 2015 2 Comments
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Perfume Mini-Reviews From Twitter – October to December 2014 [part 2]

Part 2 of my digest of mini-reviews from Twitter, spanning October to December 2014 Hommage À L’Homme Voyageur from Lalique (2014)* The violet leaf of the original leads to a…

Persolaise 17th March 2015 4 Comments
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Persolaise Review: Amber Aquilaria from Electimuss (2014)

Far too many brands around today rely on aspirational marketing, bling and hackneyed ideas to try to make an impact on potential buyers. Cue: Electimuss, a perfect example of rather…

Persolaise 13th March 2015 0 Comments
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Persolaise Is 5 Years Old!

Help yourselves Well, well, well, talk about taking me by surprise: 5 years have passed since I published my very first post here on Persolaise.com. It’s a cliche, but I…

Persolaise 11th March 2015 26 Comments
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Perfume Mini-Reviews From Twitter – October to December 2014 [part 1]

Here’s another instalment of my regular compilation of mini-reviews from Twitter, covering October to December 2014. Nevermore from Frapin (Anne Sophie Behaghel; 2014)*** Curious mix of metallic rose, ozonic note…

Persolaise 9th March 2015 4 Comments
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Persolaise Review: Icon from Dunhill (Carlos Benaïm; 2015)

Carlos Benaïm‘s recent collaboration with Frederic Malle – the scintillating Eau De Magnolia – was seen by many critics as a modern rendition of 70s-style chypres, chiefly Edmond Roudnitska‘s Diorella…

Persolaise 6th March 2015 0 Comments
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Persolaise Review: Dior – The Perfumes by Chandler Burr (Rizzoli; 2014)

This article originally appeared in issue 3 of ODOU magazine under the title Meeting In The Garden Christian Dior is one of a tiny number of brands capable of striking…

Persolaise 3rd March 2015 8 Comments
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Non-Perfume Post: The Pumpkin Seed – A Children’s Book By Dariush Alavi

cover illustration: Joy Richardson Many of you will be aware that I hardly ever post anything on this blog which isn’t related to perfume in some way, so I hope…

Persolaise 24th February 2015 2 Comments
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Persolaise Review: No. 10 White Oud from Agonist (2014)

Before you scream in horror at the sight of that dreaded three-letter word, let me tell you one thing: No. 10 White Oud is an oud which doesn’t even pretend…

Persolaise 20th February 2015 4 Comments
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Persolaise On Men’s Scents In How To Spend It

A few months ago, I was interviewed by Lucia Van Der Post for an article she was writing about fragrances for men. Her piece was published in the FT’s How…

Persolaise 17th February 2015 0 Comments
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Persolaise Review: Coco Noir extrait from Chanel (Jacques Polge; 2014)

Considering that it hasn’t been pushed in any significant way by Chanel‘s daunting marketing machine, Coco Noir has won an impressive number of followers. The general consensus amongst critics was…

Persolaise 13th February 2015 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.