Louis Vuitton Pur Oud Review – Jacques Cavallier; 2021

Would you pay over £1000 for a single bottle of perfume? That was the question that inevitably came up during a recent broadcast of Love At First Scent, when I reviewed the new Louis Vuitton Pur Oud, composed by Jacques Cavallier. Here’s a link to the video: Louis Vuitton Pur Oud review. And for more thoughts on the scent, please keep reading.

Putting aside the cost of this stuff (which is not terribly easy to do, when you consider that someone on a minimum wage in the UK would have to work well in excess of 120 hours AND spend no money on ANYTHING else before they could afford to buy it) it has to be said that it is a desert-storm-whippingly superb creation that does every single thing you would hope an all-out oud composition would do. Sadly, few will have an opportunity to try it, not just because of the price, but also because Vuitton have produced only 2000 bottles.

Another point worth making is that there a few nearly-as-good releases on the market for which you don’t have to part with nearly as much cash. The first that come to mind are Ajmal Dahn Oud Al Shams and Dusita Oudh Infini (although they’re arguably less smooth) as well as Tauer L’Oudh (which is perhaps less faceted). Ultimately, as with all matters scented, the decision to take the plunge and purchase the Vuitton will be a deeply personal one.

I’m pleased that towards the end of the video we were able to spare a few moments to revisit YSL M7, the 2002 release co-authored by Cavallier and Alberto Morillas. Many claim this to have been the first mainstream, western scent to feature an oud (although the matter is in dispute) and it’s fascinating to smell it and consider how far tastes have changed in the last two decades.

Finally, here’s a link to a post on some of my favourite oud perfumes: best oud perfumes guide.

Persolaise

[Louis Vuitton Pur Oud review based on a sample provided by the brand in 2021.]

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