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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

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The Sweet Crust

Health & Safety be damned. The other day, I went to our local hospital to visit the ailing relative I mentioned in a recent post, bearing food for various family…

Persolaise 9th September 2015 2 Comments
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The 500 Greatest Modern Perfumes On Basenotes

Oh my goodness! Geek fest! Look at what Basenotes are doing. To celebrate their 15th anniversary, they’ve compiled a list of the “greatest perfumes” – as per various criteria described…

Persolaise 9th September 2015 0 Comments
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Simmering The Fruit

It really is a stultifying cliche, but the power of smells to evoke memories is tremendous. And always surprising. And often difficult to comprehend fully. I mentioned plums and jam…

Persolaise 8th September 2015 2 Comments
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A Therapeutic Business

Although the blue skies outside my window would suggest otherwise, the chill in the night air and my calendar tell me that summer is definitely over. Soon, I hope to…

Persolaise 7th September 2015 4 Comments
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Persolaise Review: J’Adore Touche De Parfum from Christian Dior (François Demachy; 2015)

The J’Adore family welcomes a glamorous new cousin, dubbed Touche De Parfum. With her oil-based constitution, she may well have been brought into the fold to woo the Middle Eastern…

Persolaise 4th September 2015 0 Comments
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Persolaise Review: Sauvage from Christian Dior (François Demachy; 2015)

Sigh sigh sigh. There are several springboards from which I could leap into my review of Dior‘s new Sauvage (composed by in-house perfumer, François Demachy), but despite my best efforts…

Persolaise 4th September 2015 6 Comments
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Persolaise Review: Jack from Jack Perfume (Aliénor Massenet; 2014)

According to his exhilarating account of the creation of his first scent (click here to read it), Richard E Grant was advised to aim for a polarising composition. Nothing wishy-washy:…

Persolaise 28th August 2015 0 Comments
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The Risk And The Reward – Richard E Grant On The Creation Of Jack

In his engrossing online account of the birth of his perfume Jack (I’d urge you to click here and check it out) Richard E Grant describes a creation process rich…

Persolaise 25th August 2015 6 Comments
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Persolaise Review: Ex Nihilo

I’m not sure my attempt at humour was appreciated. A few weeks ago, I was at the Salon De Parfums on the top floor of Harrods, being talked through the…

Persolaise 21st August 2015 8 Comments
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Perfume Mini-Reviews From Twitter – April to June 2015 [part 2]

Here’s part 2 of my round-up of Twitter mini-reviews, from April to June 2015. La Panthère Eau Légère from Cartier (Mathilde Laurent; 2015)* Lighter, more accessible version of the growling…

Persolaise 14th August 2015 0 Comments
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Perfume Mini-Reviews From Twitter – April to June 2015 [part 1]

Here come more mini-reviews from Twitter, covering the period April to June 2015. Modern Muse Chic from Estée Lauder (2014)* Somewhat more intense rendition of original‘s transparent white florals. Not…

Persolaise 11th August 2015 2 Comments
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Persolaise Review: Opus IX from Amouage (Pierre Negrin & Nathalie Lorson; 2015)

Top marks to Amouage for continuing to embrace the stranger territories of olfactory art. After the somewhat underwhelming Sunshine, Creative Director Christopher Chong has returned to the brand’s Library Collection…

Persolaise 7th August 2015 4 Comments
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Who’s Paying For Your Magazine?

In June, Andy Tauer published some thoughts on his blog about the relationship between the media and the perfume world. If any of you are interested in the many ways…

Persolaise 4th August 2015 10 Comments
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Persolaise Review: Chance Eau Vive from Chanel (Olivier Polge; 2015)

Olivier Polge‘s profile at Chanel continues to rise. A few months ago, the guardians of the double-C logo released his first sole-authored creation, Misia, but that was part of the…

Persolaise 31st July 2015 2 Comments
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Persolaise Review: Jean Patou Collection Héritage

You may remember that last year, I was bowled over by Thomas Fontaine‘s reworking of the 1927 Jean Patou scent Chaldée, originally composed by Henri Alméras. The release of the…

Persolaise 24th July 2015 0 Comments
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Persolaise In The Observer

If you’re a reader of the UK’s Observer newspaper, you may have noticed that yours truly was quoted in a perfume-related article published on 12th July 2015. The piece, by…

Persolaise 22nd July 2015 0 Comments
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Persolaise Review: Aquilaria from Nancy Meiland (Nancy Meiland; 2014)

An oud by any other name… would smell more oud-y?? When I saw that one of the scents released by the new, UK brand Nancy Meiland – founded by the…

Persolaise 20th July 2015 0 Comments
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Persolaise Review: Panorama from Olfactive Studio (Clément Gavarry; 2015)

Edmond Roudnitska‘s words about the way in which a great perfume ought to begin have been widely documented. Years ago, he wrote that a scent should elicit a ‘shock’ from…

Persolaise 17th July 2015 6 Comments
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My Favourite Incense Perfumes In The Scented Letter + Brief Word On Olivier Polge Interview

I am genuinely excited to announce that the latest edition of The Scented Letter – the Perfume Society‘s Jasmine-award winning magazine – features a piece I wrote about my all-time…

Persolaise 15th July 2015 0 Comments
List Perfume review

Super Scent – The Very Best Of Estée Lauder

The best Estee Lauder perfumes selected by award-winning critic Persolaise (feat. Youth Dew, Beyond Paradise, Cinnabar, Beautiful, White Linen, scent)

Persolaise 13th July 2015 17 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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